Brandimage has redesigned the KMS styling and hair care range in “a new urban style” that supports the client’s targeting of “a new generation of urban and trendsetting professional stylists.” Inspired by styles spotted in urban fashion districts around the world, from street style to runways, the brand sets style at the heart of its philosophy.
Brandimage imagined the packaging, graphics and structural design with a “raw sophistication” concept in mind. Pure and minimalistic shapes plus street art illustrations highlight the spirit of the brand, while matte materials and neutral colors provide a touch of industrial loft style.
