Creative agency BrandOpus has partnered with Molson Coors to create a new hop infused sparkling water, Vyne Botanicals. BrandOpus weaves a story of intrigue and mystery through the Green Man, an historic symbol crafted to appear camouflaged into its surroundings.
“We wanted the brand to bring the vitality of nature into our everyday lives,” comments Paul Taylor, Chief Creative Officer. “The Green Man, as a metaphor, is a perfect embodiment of this idea as he crosses the divide from the world of nature into our world.” The brand’s visual world is brought together through illustrative and photographic foliage that has the ability to burst into real world experiences. The launch campaign for the brand brings key elements to life with a message that speaks to challenge category norms.
