cummins&partnersNYC Book Documents Data and Solutions
cummins&partners, Hope&Glory PR, Ladbury PR, and the7stars have unveiled Break the Record, a global campaign for Together for Girls aimed at breaking the world’s record of inaction against childhood sexual violence. The campaign follows research conducted by Together for Girls in collaboration with the World Health Organization (WHO), Georgia State University, China Agricultural University, US Centers for Disease Control and Prevention (CDC), and University of Edinburgh, which revealed that 82 million girls and 69 million boys have experience some form of sexual violence in the past year: approximately 3 girls and 2 boys per second. Launched one week before the Global Ministerial Conference on Ending Violence Against Children in Bogotá, the campaign aims to break a Guinness World Records title for the most countries ever represented at a childhood violence summit.
At the heart of the campaign is a book, co-written and designed by cummins&partnersNYC, which documents both prevalence data and practical solutions in a format never before seen in this field. The book and campaign will have a major presence at the conference itself, including a large installation at the conference venue, developed by Creative Giants. The installation will confront delegates with 2m-high book spread featuring statistics on childhood sexual violence, and will capture sign-ins from delegates for the official world record attempt.
The book launch is supported by a global outdoor, digital and social media campaign orchestrated by the7stars, as well as earned media support from over fifty influencers and celebrities around the world.
The design of the book and the broader campaign contrasts the seriousness of the topic with the innocence of the people it affects. Based on the concept of a child-like scrap book, readers are constantly reminded of the safety and joy that’s owed (but too often denied) to every child.
