BRIGADE worked closely with SVEDKA to design and launch their first vodka brand extension: SVEDKA Rosé. The Hadley MA-based design firm has had a decade-long relationship with the client, which is the number one importer of vodka in the U.S. In addition to concepting, designing, and producing the packaging for the product, BRIGADE worked with the marketing team to alleviate potential communication challenges inherent to launching a product that consumers may not be familiar with. From headlines to visual hierarchy, BRIGADE created a strategic and disruptive creative platform that harnessed the momentum of rosé and engaged an LDA millennial+ audience off-premise.
