Bubbly Work For World of Coke and Georgia Aquarium
Given their shared hometown of Atlanta and a connecting courtyard, it was only natural for two of the city’s anchor attractions — Georgia Aquarium and World of Coca-Cola to collaborate. This joint ticketing initiative was designed specifically with travelers in mind, offering a streamlined way to experience two popular Atlanta destinations in one purchase.
Guided by agency Doe-Anderson, the campaign was created around the unifying concept of bubbles and is supported by a robust media mix. Campaign elements include CTV, digital display, ooh, high impact digital, paid social, and radio in key regional travel markets such as Charlotte, Raleigh, Jacksonville, Greenville-Asheville, Birmingham, Augusta, Macon, and Columbus. Doe-Anderson leads both the creative and media buying efforts for the campaign.
Says Zach Stewart, Doe-Anderson, VP, Director of Design: “Whether you step foot into Georgia Aquarium or walk inside World of Coca-Cola, your are essentially entering a portal to another world. What do both worlds have in common? Bubbles. We used the concept of bubbles as the window into both the wonder of the ocean and the magic of Coca-Cola. In both the film spots and static layouts, we wanted to keep the creative work engaging while paying homage to both brands. Blue and red dominate the palette as imagery of the attractions peek through to greet consumers.”
“We’re excited to launch this joint ticket offer. Georgia Aquarium and World of Coca-Cola have joined forces to offer a great deal to visit both locations… The creative approach celebrates the unique strengths of both facilities, and it’s been a joy to collaborate with a world-class partner like World of Coca-Cola,” notes Dan Dipiazzo, Georgia Aquarium Chief Marketing and Experience Officer.
Doe-Anderson is one of the oldest continuously operating advertising agencies in the United States, and lays claim to being the oldest independent agency in the US.
Doe-Anderson Credits
Leyla Touma-Dailey, President, Chief Creative Officer
Zach Stewart, VP, Director of Design
Jake Schultz, Associate Creative Director (Art)
Kent Beal, Associate Creative Director (Copy)
Lauren O’Toole, VP, Group Brand Director
Loni Knight, Account Director
Rachel Nix, Senior Project Manager
Amy Vogel, VP, Ad Ops Supervisor
Andrea Lysher, Graphic Artist
Matt O’Mara, SVP, Executive Media Director
Melanie Whitham, VP, Digital Media Director
Steven Coulombe, Associate Brand Strategy Director
Heather Fuhrmann, Senior Proofreader
Amy Balz, Senior Proofreader
Georgia Aquarium Credits
Brook Beasley, Senior Specialist, Brand Management
Dan Dipiazzo, Chief Marketing + Experience Officer
Carly Pope, Director, Brand Management
