Eleven states are seeing their namesake on Budweiser bottles and cans as part of the brand’s 2017 summer packaging. Available through the end of September, Budweiser’s newest look celebrates the local states Budweiser breweries call home: California, Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas and Virginia. Jones Knowles Ritchie New York executed the design.
“Our new state bottles and cans celebrate the homes of our breweries and the communities that support them,” said Ricardo Marques, vice president, Budweiser. Each state has its own custom packaging, featuring copy changes as inspired by each local backdrop, including each state name, the state initials, individual state mottos, and the state nickname. To continue the theme throughout the summer, Budweiser will also host brewery open houses featuring local food, music and custom merchandise; tour the Budweiser Clydesdales; and air unique radio spots in each market featuring local Budweiser brew masters.
