Balancing Visual Engagement With Cost-Effectiveness
Packaging design company Burgopak was asked by print production agency COUSIN to create packaging for new hydration supplements by SALT! The company was founded by athletes and competitors, Alfonso Iovine and Kim Connor Streich, who were frustrated by the lack of effective hydration products on the market. In response, they created SALT! Supplements to develop an electrolyte product. The brief for Burgopak was to create premium packaging for the brand’s 15 stick supplement sachets.
The design team utilized one of their proprietary Coupe packs, which minimizes dead space— the supplement sticks completely fill the space inside — while the materials and design were optimized for efficient material use and practical strength. Moreover, the tray is designed to present the stick packs at an angle — they lie on their long edge, staggered against each other — creating a visually interesting presentation that has improved dimensional proportions that are not too long, not too deep. A simple paperboard mailer wraps around the pack, ensuring the products are delivered in one piece and the pack inside can be kept by the recipient and used to dispense the sachets.
Dane Whitehurst, Creative Director, Burgopak said, “Every detail, from the angled sachet presentation to the optimized dimensions for Royal Mail shipping, balances visual engagement with cost-effective practicality.”
