Lime As Solution To Time Crunch
Lime has launched its “More Life with Lime” fall campaign, encouraging consumers to reclaim their time to enjoy more moments of joy and connection. The campaign, executed by the company’s inhouse creative team, focuses on how Lime’s vehicles can give people back more of their time and energy. As consumers face the pressures of back-to-school routines and the return to office, many feel more time-crunched than ever before. The campaign directly addresses this challenge by positioning Lime as a solution that helps people turn a “just missed” moment into a “just in time” one.
Says Christian Navarro, Director of Brand Marketing at Lime: “We know that as the seasons change and the days get shorter, people’s schedules get even more demanding. Our goal with this campaign is to remind people that the way they get around doesn’t have to be a source of stress. Lime offers a quick, convenient, and fun way to get from point A to point B, giving you back the time and energy you need to enjoy the moments that matter most…”
The campaign is rolling out globally across numerous cities including Albuquerque, Athens, Atlanta, Austin, Berlin, Bucharest, Dallas, Denver, Indianapolis, Los Angeles, New York City, Portland, San Francisco, Seattle, Spokane, Warsaw and Washington DC. The campaign appears on billboard, social, and digital out-of-home as well as through email marketing and Lime’s social channels.
Additionally, Lime will also host IRL activations in several cities. The activations feature “bike bodegas,” staffed by local content creators. As riders go about their days, they’ll be able to roll by Lime’s pedal-powered convenience stores to pick up supplies to level up the moments they are heading towards. Commuters cruising to their first meeting? Grab some doughnuts for your co-workers. Date-nighters gliding to a great first impression? Choose some flowers or freshen up with fragrances. Catching a show with friends? Grab ear plugs before the gig. In Berlin, Lime will host a pop-up autumn shop to celebrate the new season with a cozy afternoon of seasonal drinks & bites, a live DJ set, and exclusive giveaways like Lime rides, movie nights and more.
