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Category: News
‘V’ Is For Verizon Rebrand
Verizon has introduced a brand refresh by Turner Duckworth that centers the color red and the letter “V” — and briefly revives the classic line “Can you hear me now?” — as the company simultaneously rolls out new programs and benefits for customers.
2024 GDUSA Digital Design Showcase Sponsored by Robert Half
Welcome to our annual American Digital Design Awards™ winners gallery sponsored by ROBERT HALF Talent Solutions. The competition honors the power of design to enhance and amplify online and interactive experiences, and our showcase is selected from a record number of entries.
Robin McLoughlin Pens Leadership Book
Accomplished brand and creative strategist Robin McLoughlin has published “Creatives in Leadership.” The new book, available now on Amazon, offers insightful guidance into unlocking problem-solving strategies by hearing from a collective of creative leaders and their experiences.
Turner Duckworth ‘Eyes’ Brewery Identity
Looking to strengthen and optimize its place in an increasingly competitive market, Vocation Brewery turned to Turner Duckworth to bring cohesion and consistency to the visual identity across all packaging formats.
Wolff Olins & W+K Build Anno Brand
Wolff Olins has worked with Ubisoft and Wieden+Kennedy Amsterdam on a major rebrand of Ubisoft’s flagship strategy game. The work includes developing the first ever masterbrand as well as a new design ethos, ‘Crafted with Care,’ which inspired the creation of a handmade, crafted look and feel for the brand.
New Hire In NYT Digital News Design
The team welcomes Laura Salaberry as a graphics multimedia editor focused on short-form vertical video.
Standards Manual Reissues Rare DC Comics Style Guide
Standards Manual and Warner Bros. have reissued the 1982 DC Comics Style Guide. Reproduced from a rare original copy, the book features over 165 highly-detailed scans of the legendary art by José Luis García-López, with an introduction by Paul Levitz, former president of DC Comics.
Apple Tops Most Valuable US Brands
Data from Brand Finance has revealed the strongest and most valuable brands in the world and, by analyzing that date, QR Code Generator PRO S.L identifies the top ten most valuable US brands in 2024. The tech sector dominates this ranking with Microsoft and Google next up; Walmart and Starbucks crash the party.
Holmes-Miller Memoir To Address ‘Where Are The Black Designers?’
‘HERE: Where the Black Designers Are’ is Cheryl D. Holmes-Miller’s memoir of a life in art and advocacy. Holmes-Miller is known for her decades of scholarship and activism, and as as a conscience for the graphic design profession. RISD president Crystal Williams contributes the Foreward.
Accompany Creative Designs ‘I Love Nespresso’ Recycling Bag
Nespresso introduces — and hopes you stop using — a one-of-a-kind capsule recycling bag for New Yorkers — designed by Accompany Creative — that nods to the classic Milton Glaser ‘I Love NY’ ad campaign. Nespresso aluminum capsules can now be recycled via the municipal system.
Corner Table Set For Memorable Connections
Corner Table Creative is an agency that builds memorable connections by making sure their team members, their clients and their clients’ audiences feel seen, heard and valued. 72andSunny and Code3 alums Rachel Brandt and Madeline Meade are the co-founders of the ‘female powered’ venture.
Cartwright Scores For New WNBA Team
The Golden State Valkyries are the WNBA’s 13th franchise. Graphic design, logo, creative elements and even team name were crafted by creative agency Cartwright. The brand is a modern interpretation of women warriors — strong, bold, and fierce — combined with local Bay Area flavor.
Design Army Leads Tutu Takeover
Pum Lefebure and Design Army introduce an inventive campaign for Hong Kong Ballet celebrating its 45th anniversary and the opening of its new ballet academy — and reimagining the classic art. The purposefully “weird” campaign embraces ballet as a universal language, even for smitten visitors from outer space.
Thirst Unifies Brooklyn Brewery
Brooklyn Brewery’s new unified global masterbrand identity was created by Thirst. The global beverage branding agency was briefed to unify the many existing assets and uplevel the visual brand identity while staying true to the Brooklyn personality.
Justin Ahrens Heads O’N Creative
O’Neil Printing has announced the launch of O’N Creative, a pioneering brand agency led by creative community leader and legend-in-the-making Justin Ahrens. The venture, whose tagline is ‘Made for Impact,’ intends to enhance brand marketing via ‘creativity, agility, and strategic use of AI.’
Clever Creative Hires Aguayo and Palmer
The creative agency has hired Dania Aguayo as head of Strategy and Emily Palmer as group account director. Clever has been women-owned and led from day one.
The Working Assembly Repositions Padel
Rebranding by The Working Assembly differentiates padel from pickleball and other racquet sports and seeks to establish the Pro Padel League as a premier professional sport. The Logo reflects “anatomy of the racquet” and video captures energy, bounce, acceleration.
The World Games To Sport Fairley Logo
Fairley Graphic’s brand identity has been selected as the official emblem for The World Games 2025 in Chengdu, China. Inspired by the giant panda, hibiscus flowers, and the Chinese knot, the design embodies the cultural richness and diversity of Chengdu.
Mother Sticks It To Netflix Joke Fest
Netflix returned to Los Angeles for its annual Netflix Is A Joke festival accompanied by a new visual system created by Mother Design. Entitled Slap, Stick, the campaign centered around deadpan humor and monochrome images punctuated by bright and colorful ‘stickers’ applied guerilla-style.
Molson’s Hexagon Takes Center Stage
BrandOpus has announced a new masterbrand for Molson, a Canadian staple and part of the Molson Coors Beverage Company family. The strategy is to unify the company’s many products as well as to underscore the connectedness and inclusivity of the Canadian national experience.
Berry Appointed Director at UIC Design
The School of Design (UIC Design) at the University of Illinois Chicago announced today the appointment of Anne H. Berry as its new Director. Berry has helped shape and propel important conversations through her research, which focuses on representation and diversity in design.
PORTO ROCHA Brands Final Piece of WTC Rebuild
PORTO ROCHA’s identity design for the performing arts space at the site of the World Trade Center in Manhattan opens the way for inclusive programming. The Perelman Performing Arts Center is the final piece of the rebuilding, a cultural capstone for, the WTC.
Brittney McDonald Is Managing Director At High Tide
McDonald has spent more than a decade driving growth at businesses ranging from large creative agencies like Havas, Phenomenon, and mcgarrybowen to founder-led startups. She’ll now help evolve the agency’s approach and offering.
Lippincott Taps D’Esopo As President
Lippincott, the global creative consultancy, announceds that Michael D’Esopo will become President of the company and has been designated as its future CEO. Rick Wise, current CEO, will transition into a new role as Chairman.
Sweety Pays Tribute To Asian Heritage
Chase Design Group’s new visual identity for Sweety Ice Cream, a mochi ice cream brand, emphasizes the Asian heritage and family values that has driven the client since 1978. The logo features soft rounded type that reflects the bounciness of mochi.
Chip Kidd is Veep at Knopf
Chip Kidd is promoted to VP and Art Director at Knopf and graphic editor at Pantheon. An industry legend, he has designed covers for the likes of Michael Crichton, Jill Lapore, Cormac McCarthy, JD McClatchy, Gabriel García Marquez, Haruki Murakami, David Remnick, Donna Tartt, John Updike, and Elie Wiesel.
For Pearlfisher It’s A Dough Brainer
Pearlfisher took the brand formerly known as Doughnut Peddler and transformed it into Bakeface. The rebrand came with a new name, as well as a radically different look with an in your face tone, ew logo, bright color palette and playful taglines.
Cotton Creates Generative Brand ID For Creative Week
Cotton creates a generative identity and branded API for a NYC design festival gathering creatives to celebrate the global creative community.
GDUSA Moves To Brooklyn
GDUSA moved to the Prospect Heights neighborhood in Brooklyn earlier this year, after 60 years of publishing on or within a few feet of Fifth Avenue in Manhattan. Brooklyn is a leading producer of irony and Publisher Gordon Kaye has a few very brief thoughts along those lines.
Yard NYC Puts Kizik In Motion
Kizik, a leading innovator in hands-free footwear, saw an opportunity to grow and build its brand as a designer and maker of footwear that is fashion and people-forward.
McDonald’s Billboards Smell Like Fries
The fast-food chain proves that everyone knows their iconic smell by leveraging it in their latest campaign.
LEGO Rebrand Builds On Core Values
LEGO has unveiled a new identity constructed by in-house creative firm, Our LEGO Agency (OLA), in collaboration with Interbrand. The updated look is “a simple, beautiful and well-constructed system” capturing the spirit of the brand and product.
SKITTLES Brand Embraces Quirky Persona
Mars-owned fruit-flavored candy brand SKITTLES is unveiling a brand refresh in collaboration with Elmwood to celebrate its quirky personality and non-conformist tone to fuel product innovation.
Sister Mary Brings Spirit Of Samizdat To Current Affairs
Sister Mary designed a limited edition printed publication for an emerging current affairs brand, The Signal. The team partnered to infuse the inaugural issue with the alternative spirit of underground publishing.
Switzerland Tourism Refreshes Brand
After almost 30 years of Swiss tourism advertising under the “Goldflower” banner, Switzerland is or the first time adopting a comprehensive tourism brand world with “Switzerland.”
Gary Bernstein To Commercial Senior VP Of Fedrigoni Special Papers
Gary Bernstein’s has been appointed as the new Commercial Senior Vice President of Fedrigoni Special Paper North America. Melissa Stevens, who served at Mohawk, is named Chief Marketing Officer.
Simon Thompson Upped To Equator Global Director Of Photography
Global packaging design agency, Equator Design, has promoted Simon Thompson to the role of Global Director of Photography. He will lead the photography department’s efforts worldwide.
HBX Branding Revitalizes Identity
HBX Branding has announced the launch of their new brand identity, website and expanded suite of creative services.
Jägermeister Bottle Inspires Branding
The German liqueur brand has revealed new branding by Mother Design that toasts its roots while looking to modern-day needs. The final creative concept was designed to own and expand on an iconic part of the Jägermeister story – the bottle.