Pentagram’s website for the Federal government provides transparency for the public. But the use of AI tool Midjourney to create 1000+ illustrations exposes a fault line within the creative community. Paula Scher defends it as a modern best practice.
The Pantone Color of the Year 2025 is Mocha Mousse, a rich, brown hue that suggests the delectable quality of cacao, chocolate and coffee. It is said to reflect a global desire for comfort, connection and harmony — as well as sustainability — in a turbulent world.
Marking the launch of its new chapter as a global museum without walls, the Rubin unveils a refreshed visual identity, new website, and new name: Rubin Museum of Himalayan Art. The blue color palette exudes tranquility and departs from its former red theme.
The new Centersquare brand is built to endure, championing ‘infinite flexibility’ and ‘absolute certainty’ as the cornerstone of modern security.
This transformation marks a significant milestone for the 50-year old nonprofit, redefining its identity for the first time to better reflect the breadth of creativity and communities it supports. With a new name, website, updated messaging, and a modern visual identity, Creative West recommits to its role as a key support of artists, organizations, and state arts agencies across the Western US and Pacific jurisdictions.
Our annual ‘Responsible Designers’ feature, sponsored by DOMTAR, recognizes creative professionals embracing responsibility and using design principles to make the world a better place for people and nature. The range of issues at play are encyclopedic but the common denominator is to shape change.
Jaguar, the venerable British luxury automaker, rebrands with a new wordmark and redrawn ‘leaper’ symbol. The company is being lauded (by some) for originality and inclusivity; and pilloried (by others) for ‘destroying’ an iconic brand. Take your pick.
Audi is launching its first new brand alongside the Audi E concept – AUDI – without the four rings logo but spelled in four capital letters. It signals both a connection to and a differentiation from the sister brand as the company fights for market share in China.
Art is inherently political, according to ThoughtMatter’s Jessie McGuire. In a time where design choices shape public perception and influence social change, art can reshape how brands, institutions, and campaigns connect with audiences, making it a tool for meaningful social impact.
Lippincott rebrands The New York Historical to help the institution redefine its 220-year role in American culture. The museum identity drops its ‘Society’ roots to embrace a more inclusive future that features open dialogue and an emphasis on ‘our nation in conversation.’
Design executive Kate Aronowitz of Google Ventures will mentor students from the SCAD De Sole School of Business Innovation, School of Design, and School of Foundation Studies.
The award-winning agency renowned for its purpose-driven marketing innovation and campaigns has launched a female-powered Gift With Purchase with luxury retail client Neiman Marcus.
Randi Weitzman, executive director, technology and marketing and creative talent solutions for permanent placement at Robert Half, discusses the advantages and challenges of building, leading and retaining a high-performing multigenerational workforce.
The new name and brand refresh mark were developed to mark a pivotal moment for the company as its impact on corporate credit is significant and growing.
Chef Will Horowitz, along with Trinity Lower East Side Parish, a team of designers at Champions Design, and with help from HarperCollins, created an old-timey community cook book featuring a collection of recipes from the East Village to directly benefit the church and its soup kitchen, in efforts to help it recover from the years of the pandemic.
Checkmyfile’s rebrand has overhauled the digital experience so that checking credit becomes a lifelong habit, not just a one-time task.
The KU Allen Fieldhouse, often hailed as “The Cathedral of Basketball,” has just undergone a renovation led by Multistudio,. The reimagined 325,000-square-foot arena debuted in October.
Lewis Communications rebranded the Kentucky Bourbon Trail to attract new audiences with a sophisticated globally engaging campaign.
A new unified visual identity by Pentagram connects the Guggenheim Foundation’s range of museums across New York, Venice, Bilbao, and the forthcoming Abu Dhabi. At the heart is a new typeface Guggenheim Sans.
cummins&partners introduces a record breaking campaign with Together for Girls to end childhood sexual violence. ‘Break The Record’ launches with the release of a book documenting the global prevalence of childhood sexual violence and a practical framework to end it.
High Tides’s elegant designs see to embody the efficiency of AZAK’s revolutionary wheel technology. AZAK places all the vehicle drive components inside the wheel which saves space and weight with the goal of enabling faster, broader adoption of electric vehicles (EVs).
Kimberly-Clark has partnered with Turner Duckworth to create a new global visual identity for heritage brand Kleenex. The rebrand seeks to bring cohesion across all markets while also infusing the brand with a more distinct personality. A refined logo, illustrations, and updated palette are among the assets.
VML has launched Brand Design at VML, a studio specializing in powering brand growth through design. The move aggregates the agency’s capabilities in design positioning, visual and verbal identity systems, and brand governance. Leading the North America group will be Robb Smigielski, Chief Design Officer for North America.
People People’s haws created the visual identity for Picklewood, a first-of-its-kind Seattle pickleball club and restaurant. To develop a memorable brand, the tongue-in-cheek design for the venue pulls inspiration from nostalgic athletic motifs and classic pop culture references.
To create excitement for Morphe’s new holiday capsule collection, Design Army conceived a wildly tongue-in-cheek, eye-popping social-first campaign that celebrates holiday glam to the max. Featured are a series of snappy film clips inspire by old-school TV Soaps. The subtext: embrace the chaos.
The new Mountain Dew logo and brand system returns to the soda’s roots as a hill-born mixer and marks a massive departure from the razor-sharp logo the brand has used since 2009.
Lime has launched a national OOH campaign spotlighting the brand’s LimePass subscription. The campaign, done entirely inhouse, focuses on the downsides of owning a car versus affordable, carbon-free transportation. Cutwater executed a substantial buy of street-level placements.
Robinhood has revealed a new visual identity with a new logo and elevated branding to symbolized the evolution from a scrappy startup to a full-services financial platform for the latest generation of investors.
Organized by The One Club, the inaugural Freelancer Connect conference will provide practical business advice and a networking opportunity to a wide range of solo practitioners. Confirmed speakers include ad and design leaders, successful freelancers, and tax and accounting specialists.
Package design is where creativity meets problem-solving. Graphic Design students at Full Sail University take a Packaging & Prototypes course that covers the basics, plus creative strategies and technical skills. The institution is a leader in Graphic Design, Media Design, and Digital Arts & Design.
In ‘The Book of Those Words’ branding expert Russ Napolitano delves into the humor and awkwardness behind ‘cringeworthy’ words. This unfiltered collection showcases a unique assortment of words that elicit strong reactions, accompanied by AI-generated artwork.
Smashburger has unveiled a refreshed brand identity that infuses the company with vibrant new energy and a modern look. This update features redesigned logos, new colors, fresh typefaces and a distinctive brand voice, all crafted to bring Smashburger’s unique and bold personality to life.
Lippincott has partnered with Drax, a leading UK renewable energy company, to name and launch Elimini. The goal of Lippincott’s branding and design effort is to create a transformational market-maker, not just a market-leader, in carbon removal technology.
Leaning into a streamlined brand identity and customer-obsessed ethos, Sibling Rivalry positions Philo as an antidote to the complexity of a tumultuous market. The rebrand emphasizes Philo’s voice with an attitude that’s confident, sophisticated and witty.
Odgis + Co has designed the 2024 Rockefeller University Graduate Program in Bioscience Book for the second year. The design highlights the beauty and convenience of the campus, and underscores that Rockefeller attracts leading graduate students who help keep it a premier research institution.
A new website and Instagram by People People just launched featuring recipes from and inspired by Democratic presidential candidate Kamala Harris. The grassroots project unites voters over a shared passion for cooking and features calls to action supporting voter registration.
Deutsch LA has officially rebranded to Deutsch, becoming the sole bearers and stewards of the brand. A new visual identity inspired by the diversity and individuality of LA — and the agency — accompanies the rebrand. The new look and feel blends mixed-media, texture, color, language, code and art.
One of the most exciting parts of Adobe MAX is discovering the new work fellow creatives are creating with Adobe tools. This year at MAX in Miami Beach, Adobe is launching a new way to recognize the most remarkable talent across six unique categories, in order to recognize the most innovative and impactful uses of Adobe products.
JDO has teamed up with Dove and tennis legend Venus Williams for the Dove x Venus #KeepHerConfident Beauty Bar. This limited edition release marks Dove’s first-ever special edition beauty bar for their shared mission of empowering girls in sports.
At a time when American democracy is challenged, SYLVAIN worked hand in hand with Civic News Company to infuse the spirit of the brand into an identity system that reflects optimism, care, and local expertise evident in their journalism.
