Michele Pistone, marketing manager at Neenah, discusses the power of print and premium papers in a digital age, and the need for package and print designers to be confident in their paper knowledge and decisions.
The PGA of America has launched its first major rebrand in decades with the assistance of Dallas-based design and advertising firm Fortunato. The goal is to better position the organization as progressive, inclusive, and approachable.
This is the 60th anniversary edition of GDUSA’s American Inhouse Design Awards™, the original and premier showcase for outstanding work by inhouse designers and their departments. Robert Half is the exclusive sponsor.
Facebook has introduced the first phase of a refreshed visual identity system. The look centers on new vibrant blue logo along with an updated color palette, typography and iconography — all aimed, says Meta, at enhancing the user experience.
Greteman Group announces the elevation of Tasha Wentling to art director at the aviation-focused marketing agency. Wentling joined the firm full-time four years ago, and previously served as a graphic designer.
After decades of having its Board of Directors nominate the esteemed inductees for the biannual Creative Hall of Fame, The One Club for Creativity is for the first time opening the nomination process for 2024 to its global membership.
Creative agency Humanaut was tapped to create the first national out-of-home campaign for The League, a premium dating app that is the newest addition to the Match Group portfolio. Placements are anything but subtle.
Bobby Pearce has joined Gravity Global in the newly created role as U.S. Head of Creative. Pearce has led creative for such agencies as BBDO, David&Goliath, The Wonderful Company, Fallon Worldwide, and GS&P.
Mother Design has helped rebrand Amica, the oldest mutual insurer of automobiles in the US. The work draws inspiration from Amica’s creative platform, “Empathy is our best policy.” It also features an unusual teal-centric palette.
Rise Dispensaries, a rapidly growing cannabis retail chain, has unveiled its refreshed brand identity. The design refresh was completed in partnership with global design firm Turner Duckworth and the Brand Bureau creative agency.
The Gerald R. Ford Presidential Foundation has partnered with design and advertising agency, Extra Credit Projects (ECP) to promote 50 years since Gerald Ford took office as the Vice President. Rob Jackson is agency Executive Creative Director.
In partnership with The 3% Movement, The One Club has opened the call for entries for Next Creative Leaders 2023, a free global competition recognizing women and non-binary creatives on the rise.
GDUSA Editor and Publisher Gordon Kaye on the magazine’s 2023 Inhouse Design Awards showcase, and the potential role of inhouse designers going forward in helping to rebuild social trust and usher in an era of communications truth and transparency.
Chase Design Group has developed an artful new look for Häagen Dazs shops intended to reflect a “Thät’s Dazs” personality. The project included creating the entire look and feel, as well as an entire visual identity system, for the brand.
SMAKK’s design for FLOOF highlights the role that hygiene, in particular skincare, plays in a dog’s wellbeing. The goal: to interpret the brand applying the same standards and expectations that humans have for their products.
When Blendco Systems introduced an innovative car care product, they turned to brand design agency Xhilarate to create a visual identity and branding system that underscored the concept of protection.
Adobe MAX, the Creativity Conference, is one of the largest gatherings of graphic and web designers, creative and art directors, and other leaders. GDUSA readers save big on a conference pass with promo code M23GDUSA.
This 21st annual study by founder Bill Gardner provides a sweeping overview of logo trends gleaned from over 30,000 examples reviewed this year, as well as insights and musings on the cultural and commercial contexts from which they arise.
Elon Musk replaced the company’s blue bird silhouette with X, a term for what he has described as an “everything app.” Is it a branding disaster or a strong signal that change is coming? Needless to say, opinions vary.
Independent agency, Jackson Spalding, introduces a new visual identity and website, with a goal of treating itself as a client and underscoring a years-long transformation to serve brands as a fully integrated agency.
Christine Pizzo reports to Laura Breines, Designit’s head of Americas, with a remit to strengthen the full-service, end to end design and creative offerings.
Hilary Lentini has been inducted into Marquis Who’s Who. Lentini is an experienced business owner and award-winning graphic designer who has been in the industry for over three decades.
The Nation engaged Athletics to help reinforce and amplify their position at the forefront of progressive political and cultural discourse through a modernized site experience and dynamic storytelling.
Our 23rd digital design awards saw record-breaking entries and here is a select showcase of winners. The contest formerly known as ‘Web Design’ has been expanded to better amplify the power of design to enhance online experiences.
Nevada Bank and Trust turned to Tielemans Design for a necessary refresh to bring a more contemporary image to the organization and to better reflect the modernization of the services the bank provides as it continues to expand.
LBB was involved from top-to-bottom, creating Rock Pile’s brand identity creating all the graphic elements from the logo, color palette, typography, and supporting marketing collateral.