Vestiaire Collective, a leading global platform for ‘pre-loved’ luxury fashion, is launching an ad campaign that leans on its French heritage as part of an expansion strategy in the U.S. The agency is Accompany Creative.
Category: News
Poster House Sets Spring Season
Poster House will present four new exhibitions for the spring season. The two main exhibitions are ‘Wonder City of the World: New York City Travel Posters’ and ‘The Anatomy of a Movie Poster: The Work of Dawn Baillie.’
2024 GDUSA People To Watch
For 61 years, GDUSA has recognized people who embody the spirit of the creative community. This year we overweighted with people engaged in package design because of the exceptional opportunities it presents. MOHAWK is the exclusive sponsor.
National Geographic Refreshes Design
National Geographic’s redesign is the first under the direction of Editor Nathan Lump and Creative Director Paul Martinez, both of whom joined the magazine in 2022. It comes as Nat Geo shifts to a subscriber-only model and drops newsstand sales.
Margaret Russo Joins Chase
Creative agency Chase Design Group (CDG) has appointed Margaret Russo to Group Creative Director, New Media. With over 16 years of experience at traditional/digital agencies, most recently as Group Creative Director at Grey Advertising.
Rockport Publishers Celebrates 40 Years
Rockport Publishers creates illustrated source books for professional designers. The books present exemplary design work worldwide, bringing readers inside to see how the work gets done and the inspiration that lies beyond.
Sonderup To ECD at StrawberryFrog
StrawberryFrog adds Nick Sonderup as Executive Creative Director. He is an award-winning, Emmy-nominated creative leader, ECD and writer. Sonderup was previously at Pereira O’Dell, where he led the NY Office and creative department.
Barrett Hofherr Promotes Bluey To Associate Partner
Ted Bluey is upped to Associate Partner at Barrett Hofherr. He has helped redesign the MIXT brand, led full rebrands for GrassRoots Farmer’s Co-op and the California Coastal Commission and most recently worked with DoorDash.
JDO’s Inclusive ID For Vaseline Radiant X
Brand design agency JDO has crafted an inclusive and sumptuous identity for Vaseline Radiant X, a range of premium skincare products developed with diverse skin tones in mind.
LA Clippers Net Nautical Logo
Embracing their maritime roots in a modern design, the Los Angeles Clippers took inspiration from the past and future for a new logo as they embark on a new era at Intuit Dome.
Isbara To Succeed Tenny At SAIC
Jiseon Lee Isbara currently serves as provost of Otis College of Art and Design. She will follow Elissa Tenny as president in the 158-year history of School of Art Institute of Chicago (SAIC).
High Tide Bakes NYC Into H&H Bagels
With NYC-based H&H Bagels bringing its authentic flavor nationwide, they partnered with creative agency High Tide to build a new visual identity that invites all America to join while staying singularly New York.
Quick Read For Cat Litter Package
World’s Best Cat Litter rebrands and launches Poop Fighter Maximum Odor Defense, a natural and sustainable cat litter. Little Big Brands refreshed the brand and reorganized the packaging for a quick read.
Ginger Monkey Labels Doc Brown
Ginger Monkey Design created the brand design, packaging and logotype for Doc Brown Farm & Distillers, a Georgia-based family business that grows heirloom Jimmy Red Corn and turns it into high quality bourbon.
Dove Combats Stereotypes Of Brazilian Women
The initiative, created by Dove’s Brazilian agency Soko, brings messages to the streets, targeting tourists and aiming to combat the objectification of the female body by visitors during and beyond Carnival.
Agency Logo Homage To Joan of Arc
Creative agency JOAN debuts a new brand identity that communicates the fighting spirit required by the agency, a rare one founded by women, to shave survived its early years and to thrive in the future. Created inhouse, the design lead is Anjela Freyja.
Little Big Brands Creates Fruity Dreamland
Little Big Brands redesign for Juicy Juice imagines a world full of fun for kids and a healthful one for parents. The design also opens up promising opportunities for digital marketing and advertising exploration.
Bader Rutter Brands Ethical Eggs
Bader Rutter refreshes the Farmers Hen House brand to facilitate market expansion of these premium eggs to more grocery store shelves, with package design that emphasizes the ethical treatment of the hens and their environment.
Hartman to CCO at Venerable Werremeyer Creative
Health and wellness marketing agency Werremeyer Creative promotes Steve Hartman to CCO. Hartman now spearheads the agency’s creative initiatives and leads its innovative approach to healthcare marketing.
Philly’s MyBkYd Bolsters Shop Owners
A collaboration between branding agency Xhilarate and Zave Smith Photography, Philadelphia now has MyBkYd, a digital platform that peeks behind the curtains of 3 historic markets and connects with small businesses.
Former DDB CCO Ari Weiss Launches Indie Agency
Ari Weiss, former Global Chief Creative Officer at Omnicom Group agency DDB has launched an independent advertising agency called Quality Experience (QX).
Wolff Olins Plants NYBG Rebrand
The New York Botanical Garden (NYBG) has unveiled its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. The call to action, inspired by a sense of place and related activities, is “Do right by nature.”
Athletics Brings Zapier To Life With Motion System
Zapier, a company known for automating digital workflows, brought in Athletics to strategize a motion system that would reflect Zapier’s consistency in movement.
New Airey Book Is Guide To The Identity Process
Delve into the world of visual identities with ‘Identity Designed: The Process.’ The new book is by legendary graphic designer David Airey and is published by Rockport Publishers, known for design industry and graphic arts expertise. The publication date: June 4
Turner Duckworth Work Is Subject of New Book
Turner Duckworth is the subject of a new book – I Love It. What Is It? – published by Phaidon in the UK on February 24 and in the US on February 28. The new book tells the shared experience, instincts, and insights behind the three-decades-plus-old studio.
Second Print Design Summit Is Set For February
Print Design Academy presents the 2nd Annual Print Design Summit, a virtual conference dedicated to empowering graphic designers with the skills they need to create award-winning print and packaging designs.
Kick Unleashes Next Level National Pet Food Launch
Kick has helped transition client Next Level Pet Food from a promising idea to a contender in the national pet food market. Included are branding, packaging, ecommerce, ads and retail support.
60th GDUSA Annual Showcase
Our 60th annual showcase of 800 designs, sponsored by Billerud, captures the manifold power of creative professionals to serve and shape commerce, culture and causes. A ‘Designing For Good’ category is inspired by talent solutions leader Robert Half.
Julie Rains Joins Greteman Group
Greteman Group has appointed Julie Rains to project manager at the aviation-focused marketing agency. Rains assists in overseeing the workflow and resources associated with agency tasks.
Landor Brings West Loop To Life
Landor has developed a brand identity for Chicago’s West Loop neighborhood in collaboration with non-profit West Loop Community Organization. A former industrial zone, the identity reflects how the area has evolved int a place where people live, work and travel.
AIGA MN and Walker Art Center Set Lecture Series
The Walker Art Center and AIGA Minnesota are co-presenting the Insights Design Lecture Series. Featuring leading graphic designers and design thinkers from around the world, the series takes place March 12–April 2.
The Secret Little Agency Introduces ‘Long Bao’
Singapore-based The Secret Little Agency has a unique and elongated take on the traditional red packets of coins given out for good luck during the Chinese New Year.
Reddit Rebrand Sets Stage For IPO
Reddit’s brand refresh by Pentagram and partner Natasha Jen transforms its alien mascot, Snoo, into 3D, updates the color palette, and introduces a new custom font family dubbed Reddit Sans.
ICFF Logo by forceMAJEURE Connects To NYC
forceMAJEURE collaborates with ICFF to create a brand identity intended to support furniture design companies and enable their success. A grid system underpins the visual language.
Geletka+ Visualizes Blockchain Pioneer’s Forward-Thinking
Geletka+ has been named Kadena’s inaugural Agency of Record and has helped launch a broad-based, forward-looking brand identity for the blockchain pioneer.
Kohler Commemorative Celebrates Creators
Span studio designed and produced Kohler’s 150th anniversary creativity-focused book Be Bold. Kohler, a storied American company known for kitchen and bath products.
People People Builds Rebrand
Seattle WA-based branding studio, People People has created a building-block-inspired rebrand for the mixed-use development Kirkland Urban. Custom geometric typography is featured.
Rosete Upped At Tiger Lily
Creative and production studio TigerLily has promoted award-winning creative Varick Rosete to Chief Design Officer + Principal. Rosete previously spent more than a decade as Art Director at the studio.
Helping Denver Score A Soccer Team
An original brand identity and promotional tools help build community and drive support for bringing a professional women’s soccer team to Denver CO.
Daniel Binns Is Elmwood Global CEO
Elmwood, a global design consultancy owned by MSQ, appoints Daniel Binns as new Global CEO. Binns joins Elmwood from Interbrand, where he’d spent more than a decade as part of the global leadership team.