Oscar Mayer has unwrapped a new look, packaging and creative platform built to unite the extensive portfolio of products and bring the brand into the modern era. The Weinermobile survives!
João Paz has been elevated to Head of Design from Associate Creative Director at MullenLowe New York; ECD Chris Rowson is building ‘a design team of makers.’
Leading theater poster designer Frank ‘Fraver’ Verlizzo teams with Broadway Cares/Equity Fights AIDS and Gelato to raise money for actors and other theater-related workers.
Landor & Fitch has appointed Matthew McNerney as Creative Director, Experience for the New York studio.
Love & War has developed a brand ad campaign for UBS Arena, looking to the future with a nod to its rich past.
Adobe is partnering with Emojination, a grassroots organization, in response to a survey that shows widespread demand for more diverse and inclusive symbols.
The NFL San Francisco 49ers celebrate their 75th anniversary with a commemorative logo and patch by Art Director Aaron Llavore and his inhouse creative team.
Rockefeller Center’s new brand work has been developed by marketing firm Known. The identity also culminates in a new campaign for Top of the Rock.
Conran Design Group has brought on brand storyteller Ankur Naik as Senior Strategist. Naik has worked with leading brands including Burton, Target, BarkBox, Google, Spotify, Showtime and AES.
Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.
Brand design agency Little Big Brands is bolstering its strategy team with the addition of two industry experts: Robin Lauffer and Katherine Richardson.
The NYC Mayor’s Office of Sustainability chose branding and marketing agency SMAKK to create a new identity and marketing campaign for NYC Accelerator, a program taking local steps to address global climate change.
Familiar Creatures recently worked with an historic Virginia college to overhaul its recruiting materials, reimagining the college lookbook as a humor-centric magazine.
For the first 200 GDUSA readers who sign up here, Sappi will send you a gift of a beautiful 2021 Typography Calendar designed by the legendary Studio Hinrichs and printed on leading printing paper – Sappi McCoy.
Creative agency Okaybro has done a complete rebrand of Govapalooza, an annual conference focused on innovation in local government.
Loyalkaspar has streamlined the brand identity for new streaming service Paramount+, paving the way for a Hollywood icon to enter the digital ecosystem.
Up and coming design studio Kalakatta takes on an ambitious project at the height of the pandemic: 25 logos in 25 weeks.
ThoughtMatter creates a new identity for Coffee Coalition for Racial Equity that is rooted in America’s long tradition of social and protest movements.
Yumi has launched a new brand campaign which furthers its mission of redefining baby food. The campaign is lead by Thomas Mastorakos, who has served as creative director for Frank Ocean.
Creative agency Landscape develops an identity and website for disability-inclusive housing organization The Kelsey. The identity focuses on inclusion through whimsical illustrations, bold type, and a color palette based on skin tones.
Match.com has a complete brand relaunch led by COLLINS. With its new creative direction and approach, the 25 year old online dating giant is encouraging what it hopes will be a more powerful conversation about intimacy and love.
Swarovski has unveiled a new logo and visual identity, to be revealed across all touch-points including packaging, retail and digital. Credits go to General Idea, a New York-based branding agency that is a favorite of many luxury and lifestyle brands.
MullenLowe has created FUSE Group’s new name and brand identity, with the aim of expanding the group’s reputation for bold, smart building.
Clinton Clarke has joined Siegel+Gale as Digital Creative Director. In this role, he focuses on the intersection of brand and digital, creating digital engagements to bring brands and experiences to life for global businesses.
COLLINS launches a new vision for the 108-year-old San Francisco Symphony that seeks to redefine classical music for modern audiences. Responsive and variable fonts are a key element.
W&CO brands the Moynihan Train Hall, New York’s most significant infrastructure project in decades, as a warm and welcoming gateway with a strong sense of place.