Oscar Mayer has unwrapped a new look, packaging and creative platform built to unite the extensive portfolio of products and bring the brand into the modern era. The Weinermobile survives!
Category: News
João Paz Leads Team of Makers
João Paz has been elevated to Head of Design from Associate Creative Director at MullenLowe New York; ECD Chris Rowson is building ‘a design team of makers.’
New frog Office Invites Collaboration
Global design consultancy frog is opening a new studio in Austin TX with an agile layout that accommodates a growing workforce, a renewed emphasis on collaboration, and the shifting needs of a post pandemic world.
Fraver Posters Support Broadway Workers
Leading theater poster designer Frank ‘Fraver’ Verlizzo teams with Broadway Cares/Equity Fights AIDS and Gelato to raise money for actors and other theater-related workers.
Matthew McNerney Is Named Creative Director, Experience
Landor & Fitch has appointed Matthew McNerney as Creative Director, Experience for the New York studio.
Zero Hits CBD High Note
While the new brand identity for CBD brand Enjjoy is filled with vibrant color and high energy, Zero decided to take it a step further by creating a soundtrack to accompany the launch.
Love & War Builds Campaign For UBS Arena
Love & War has developed a brand ad campaign for UBS Arena, looking to the future with a nod to its rich past.
Survey: Users Want More Inclusive Emoji
Adobe is partnering with Emojination, a grassroots organization, in response to a survey that shows widespread demand for more diverse and inclusive symbols.
Birk Creative: ‘We Got You’
Birk Creative partnered with Advocate Health Care and the Illinois Department of Healthcare and Family Services to create a custom public outreach campaign that promotes COVID-19 informational and virtual health care options.
Big Win For 49ers Inhouse Team
The NFL San Francisco 49ers celebrate their 75th anniversary with a commemorative logo and patch by Art Director Aaron Llavore and his inhouse creative team.
Known Forms New Rock Center Brand
Rockefeller Center’s new brand work has been developed by marketing firm Known. The identity also culminates in a new campaign for Top of the Rock.
HUSH Ups Kristen DiCamillo To Partner
For the first time since the launch of the company nearly 15 years ago, HUSH is welcoming a brand new Partner by the name of Kristen DiCamillo.
Conran Design Group Adds Ankur Naik
Conran Design Group has brought on brand storyteller Ankur Naik as Senior Strategist. Naik has worked with leading brands including Burton, Target, BarkBox, Google, Spotify, Showtime and AES.
JKR Simplifies OTC Medicine Market
Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.
Stitzlein Studio Creates Rising Tide
Stitzlein Studio has created a new name, identity and brand story for the organization that delivers Head Start services in the San Francisco Bay Area to help rally their staff, teachers and families, and raise awareness among potential donors.
Little Big Brands Expands Strategy Team
Brand design agency Little Big Brands is bolstering its strategy team with the addition of two industry experts: Robin Lauffer and Katherine Richardson.
SMAKK ‘Accelerates’ NYC Sustainability
The NYC Mayor’s Office of Sustainability chose branding and marketing agency SMAKK to create a new identity and marketing campaign for NYC Accelerator, a program taking local steps to address global climate change.
DixonBaxi Sees Hulu As Vessel
Rebranding Hulu, brand consultancy DixonBaxi simplifies and unifies the entertainment platform’s identity, in conjunction with Hulu inhouse agency Greenhouse.
Familiar Creatures Reimagines College Lookbook
Familiar Creatures recently worked with an historic Virginia college to overhaul its recruiting materials, reimagining the college lookbook as a humor-centric magazine.
A Gift From Sappi To Designers
For the first 200 GDUSA readers who sign up here, Sappi will send you a gift of a beautiful 2021 Typography Calendar designed by the legendary Studio Hinrichs and printed on leading printing paper – Sappi McCoy.
Havas Rebrands Reckitt
Conran Design Group managed the new look and feel of the rebrand, which is designed to tell the story of the company’s purpose and transformation, drawing on its rich 200-year heritage.
Municipal Leaders As Rockstars
Creative agency Okaybro has done a complete rebrand of Govapalooza, an annual conference focused on innovation in local government.
Loyalkaspar Rebuilds Paramount Peak
Loyalkaspar has streamlined the brand identity for new streaming service Paramount+, paving the way for a Hollywood icon to enter the digital ecosystem.
Supporting Girls Who Code
Media studio Holler shares an animation campaign designed to celebrate women leaders and educate people throughout Women’s History Month. Proceeds from the campaign go to Girls Who Code.
25 Logos In 25 Weeks
Up and coming design studio Kalakatta takes on an ambitious project at the height of the pandemic: 25 logos in 25 weeks.
ThoughtMatter Envisions Equitable Coffee Future
ThoughtMatter creates a new identity for Coffee Coalition for Racial Equity that is rooted in America’s long tradition of social and protest movements.
Sunday Afternoon Brings Gaming Vibe To Rebrand
Hybrid creative studio and artist rep agency Sunday Afternoon has helped rebrand the former Liquid Advertising, a leading ad agency serving the gaming and entertainment industries.
Yumi Takes Intimate Look At Parenting
Yumi has launched a new brand campaign which furthers its mission of redefining baby food. The campaign is lead by Thomas Mastorakos, who has served as creative director for Frank Ocean.
Landscape Develops Identity For Disability-Inclusive Housing Group
Creative agency Landscape develops an identity and website for disability-inclusive housing organization The Kelsey. The identity focuses on inclusion through whimsical illustrations, bold type, and a color palette based on skin tones.
Karl Stewart Heads To HUSH
Reflecting its renewed commitment to fostering a strong, values-driven company culture, experience design firm HUSH welcomes veteran human resources professional Karl Stewart as their new Talent and People Manager.
Match.com Brand Communicates Trust
Match.com has a complete brand relaunch led by COLLINS. With its new creative direction and approach, the 25 year old online dating giant is encouraging what it hopes will be a more powerful conversation about intimacy and love.
Swarovski Logo Crystalizes New Era
Swarovski has unveiled a new logo and visual identity, to be revealed across all touch-points including packaging, retail and digital. Credits go to General Idea, a New York-based branding agency that is a favorite of many luxury and lifestyle brands.
Richard Poulin Shines Light On Rudolph de Harak
Richard Poulin has written a major monograph of an unsung hero of mid-century modernist graphic design. A trailblazing American graphic designer, Rudolph de Harak worked across multiple media in a career spanning five decades of the 20th century.
MullenLowe Design Helps Light FUSE
MullenLowe has created FUSE Group’s new name and brand identity, with the aim of expanding the group’s reputation for bold, smart building.
Clarke Returns To Siegel+Gale As Digital CD
Clinton Clarke has joined Siegel+Gale as Digital Creative Director. In this role, he focuses on the intersection of brand and digital, creating digital engagements to bring brands and experiences to life for global businesses.
Pearlfisher Solution For McDonald’s Playful and Pragmatic
Pearlfisher has unveiled its update of the McDonald’s global package design system. The renewed design evolves the system away from prominent on-pack messaging for the brand, focusing more deeply on the ‘joy’ of each menu item.
COLLINS Composes Interactive Symphony
COLLINS launches a new vision for the 108-year-old San Francisco Symphony that seeks to redefine classical music for modern audiences. Responsive and variable fonts are a key element.
Moynihan Train Hall Branded As Gateway
W&CO brands the Moynihan Train Hall, New York’s most significant infrastructure project in decades, as a warm and welcoming gateway with a strong sense of place.
Multiple Museum Logos Explore The Power Of Play
Providence RI-based agency NAIL Communications creates a brand new identity for the Providence Children’s Museum that emphasizes the importance and value of play.
HUSH Welcomes Michael Burkin
Experiential design firm HUSH is strengthening its leadership team with the addition of Michael Burkin as Director of Growth. He believes there are areas for the design firm to open up the conversation and talk about experience in a broader way.