Ten years ago, as part of GDUSA’s 50th anniversary celebration, we asked readers to name the best logos of the modern era. The listing was enormously popular at the time, then faded into oblivion. Well… it’s back! And there’s more to see.
Category: News
Prophet Logo For Abu Dhabi Evokes Arabic Calligraphy
Prophet has developed a destination brand and campaign for Abu Dhabi that positions the country as open and progressive, unique and wlecoming, and infused with a deep heritage and culture. The campaign appears in the Gulf countries, UK, France and the US.
GDUSA Podcast #8: Paul Flaharty
Paul Flaharty is executive director of the marketing and creative practice at global talent solutions firm Robert Half. Paul shares insights on the how 2023 looks for hiring managers and job seekers, key trends in hiring.
Drinks Designer Denomination Toasts Three
Drinks specialist Denomination is increasing its capabilities in design innovation and sustainability with new appointees Simon Gawn, Butler Looney and Jonny Kearns. Rowena Curlewis is CEO of the global agency.
‘Branding Nerd’ Paul Collins Returns To Elmwood NY
Elmwood has appointed Paul Collins as Executive Director of Strategy & Innovation, in a role “intended to elevate the agency’s reputation for powerful and provocative brand solutions anchored in tension.”
Chandler to ECD at Vault49
Leigh Chandler has been upped to Executive Creative Director and Operations head Spencer Ryan has been made a partner at New York and London based brand and package design firm Vault49. Chandler now has oversight across the two global studios.
Encyclopedia Of UX Design Set For Spring
Rockport will publish the Universal Principles of UX this spring. The encyclopedia has been compiled with the help of UX experience design guru Irene Pereyra.
59th GDUSA Design Showcase
Our annual showcase captures the power of creative professionals to serve and shape commerce, culture and causes. Billerud North America, a leading manufacturer of coated graphic and specialty papers, is sponsor. A new ‘Designing For Good’ category is inspired by talent solutions firm Robert Half.
DesignStudio Pilots ‘Going’ Rebrand
DesignStudio has rebranded Scott’s Cheap Flights as Going. The new approach focuses less on cost and destination, and more on the excitement and spontaneity of travel.
ThoughtMatter Rethinks ‘Ugly’ Produce
Online grocer Misfits Market looks to continue the brand’s mission of breaking the cycle of food waste with a new private label brand, Odds & Ends.
VSA Celebrates 40 With Video Series
To mark the milestone of its 40th year, VSA sought to do something different from the typical approach. The firm created a video series exploring the power of human-centered design in all forms.
OLI Enters Bejing’s Forbidden City
Mirroring the Heart of Heaven and Earth: Ideals and Images in the Chinese Study, an exhibition designed by New York-based firm OLI Architecture, has opened in the Palace Museum in Beijing’s Forbidden City.
Kevin Hall Design Marks 30 Years
Kevin Hall Design is celebrating 30 years in business. The namesake/founder previously held art director and designer positions with General Foods Corporation and Marketing Corporation of America and will have an exhibition of his work this summer in Milford CT.
Athletics Sets Welcoming Tone For Women’s Healthcare Network
A new identity for women’s healthcare network Tia reflects a more mature visual and verbal identity with the goal of setting a welcoming tone, and underscoring clinical competence and credibility.
Warner Bros. Studio Celebrates Centennial
Chermayeff + Geismar + Haviv has developed the logo for Warner Bros. Discovery’s global centennial campaign, Celebrating Every Story, ahead of the studio’s 100th anniversary this coming April.
Leibowitz Builds Hip Snowman
Design and branding firm Leibowitz has developed a contemporary new brand for holiday icon turned rock star Frosty. The project includes posters and displays, instrument designs, concert tickets, a tour bus and concert stage design.
NAIL Develops Local Identity For Rhode Island Soccer Team
Nail Communications develops a club identity for Rhode Island’s new professional men’s soccer team. Each element of the Rhode Island FC design was crafted with the state’s character and history in mind, seeking a mix of heritage and new energy.
Pantone Color of Year: Viva Magenta
Pantone Color of the Year is Viva Magenta, a nuanced crimson red tone that presents a balance between warm and cool, a hybrid color said to commfortably straddle the physical and virtual, a carmine red “capable of driving design to create a more positive future.”
Audi Flattens Logo
Audi has redesigned its four-ring logo, giving it a new two-dimensional appearance. The new-look emblem also trades the old chrome-colored rings for new black and white ones.
Elegance & Equity In Bon Appétit Rebrand
Bon Appétit magazine has been redesigned. Behind the identity is design studio MCKL and Creative Director Arsh Raziuddin, who came together to bring elegance to the brand and provide a platform for expanded culture-focused content.
George Lois Was ‘Most Influential’
The prolific and often bombastic George Lois has died at 91. A decade ago, GDUSA celebrated its 50th anniversary with a national survey in which readers declared Lois “the most influential Art Director of the past 50 years.”
Turner Duckworth Refocuses Newman’s Own Brand
Turner Duckworth partners with Newman’s Own, the food and beverage company that gives away 100% of its profits, to refresh and create a new visual identity that is intended to reintroduce brand and mission to a new generation.
AIGA Launches New Professional Design Certification
In partnership with learning provider, MindEdge, this new AIGA certification will help designers grow their careers, build leadership skills, and advance the profession. AIGA Chair Manuhuia Barcham of Archetekt says it represents a commitment to lifelong learning.
Inside The RISD Redesign
RISD has introduced a brand identity created by Gretel which incorporates a family of typefaces custom-designed by alumnus Ryan Bugden and a redrawing of the institution’s seven decade old seal, which also continues as the school’s logo.
Pentagram Keeps Shakespeare Relevant
Pentagram revitalized Shakespeare Theatre Company’s identity, expressing its contemporary spin on Shakespeare’s classic plays.
Trace Identity Emphasizes Athletes Personal Growth and Progress
Athletics launches a refreshed brand system for Trace, a sports platform that automatically films, edits and delivers video highlights of game day footage. The identity emphasizes not technology or competition, but personal growth.
Team Curates Identity For The Bronx Museum
The Bronx Museum has launched a new brand identity, with the aim of strengthening its presence in the community and highlighting its programming to the wider city of New York.
Work That Feels (And Is) Meaningful
Gordon Kaye and Sasha Kaye-Walsh are editors at Graphic Design USA/GDUSA. These comments below first ran in the October 2022 print and digital editions of GDUSA magazine. They deal with GDUSA’s 2022 Health+Wellness Design Awards, the annual Responsible Designers feature, and more news and ideas.
Running Ahead: 50 Years of Cougar®
For fifty years, Cougar Paper has defined the path for print as an art form and invited those who hold it in their hands to be captivated by its beauty. Domtar, sponsor of GDUSA’s 2022 Responsible Designers report, is celebrating this impressive history.
Haddad & Partners Out For Blood
Fairfield CT-based award-winning creative agency Haddad & Partners planned its Halloween party around a local blood drive.
AIGA Worldstudio Scholarships Awarded
AIGA has announced the winners of the 2022/2023 AIGA Worldstudio Scholarships. Awarded annually, the scholarships encourage social and environmental responsibility and cultural awareness in the next generation of artists and designers.
SCAD Campaign Celebrates Film Festival
Over 20 SCAD students and alumni collaborated to create a dynamic and extensive creative campaign, shot in historic Savannah, to celebrate the SCAD Savannah Film Festival’s 25th anniversary.
Olympics Sport Vibrant Brand Identity
Canadian agency Hulse & Durrell has helped redesign the overarching Olympic branding, as part of the IOC’s ongoing process to evolve the design system and bring the legacy of the Games into the modern era.
Dan Wieden, Co-Founder of Wieden+Kennedy, Dies at 77
On September 30, Dan Wieden, the co-founder of independent advertising agency Wieden+Kennedy, passed away peacefully in his home in Portland, Oregon.
JDO Gets L’ACTIF Brand Moving
JDO has created a modern identity for L’ACTIF, using a sense of movement to establish the brand as a high-performing, fashion-forward player in the growing athleisure – a streetwear and active wear hyrbid – industry.
Sarah A. Cohen Joins loyalkaspar
Branding agency loyalkaspar has added Associate Creative Director Sarah A. Cohen. Cohen most recently worked at Sibling Rivalry and, prior to that, she was with Trollbäck+Company and The New York Times.
Michael Jordan Scores Creative Hall Of Fame Honors
Based on a legacy of game-changing work, the trio of Michael Jordan, Spike Lee and Nike cofounder Phil Knight will be inducted into The One Club’s prestigious Creative Hall of Fame as a team of collaborators.
Alterna Logo Signals Sustainable Steel
To signal the company’s commitment to reducing the environmental impact of the steel industry, Blacksmith Materials has rebranded as Alterna. Ad agency Common Good developed the name, logo, and identity.
Meg Asaro Is Vault49’s First Head Of Strategy
Brand experience and packaging design agency Vault49 names Meg Asaro the agency’s first Head of Strategy. Asaro will oversee the Strategy team spanning Vault49’s NYC and London studios.
The Republik Reminds You Where To Get Good Coffee
Dilworth Coffee commissioned The Republik to create a series of eye-catching Point of Sale material to reinforce the idea that Dilworth is the good coffee you need to get.