GDUSA’s American Inhouse Design Awards™ is the original and premier showcase for inhouse graphic design excellence. Robert Half is the exclusive corporate sponsor. This is GDUSA’s 61st anniversary as a news and ideas source for graphic designers and the related creative community.
Adobe MAX has so much to offer Graphic Designers. Set for October 14-16, thousands of designers, art and creative directors, agency leaders, and industry rock stars will come together to reignite their passion. GDUSA readers save $400 on a full conference pass with promo code M24GDUSA.
Petcare brand Hartz has partnered with creative and media agency of record Cutwater to launch a social-forward campaign. Entitled “Unconditional Love Confessions,” it captures pet parents admitting the peculiar behaviors and constant needs they secretly find endearing about their dogs and cats.
Span designed the identity for a new public park — the South Side Sanctuary — in Chicago’s historic Bronzeville neighborhood. The visual identity is intended to reflect the form, expression, and movement in the park’s inclusive architecture and diverse activities of its visitors.
Anomaly was inspired by the design idea “for the love of swim” as a jumping-off point to revitalize Speedo’s branding. At the heart of the new identity is a wordmark that is said to ‘perform and stretch’ on swimwear, better display on digital and social media and, it is hoped, propel swim culture forward as a whole.
StrawberryFrog has promoted Nick Sonderup to Co-Chief Creative Officer alongside Tyler DeAngelo in order to inject diverse perspectives into their creative DNA.
hello®, an oral and personal care brand, has launched a new brand world. Created in partnership with NYC-based branding agency Beardwood&Co., the strategic refresh across the brand experience positions hello® for continued growth and innovation in the personal care market.
Awarded at the local chapter level, the AIGA Fellows program recognizes designers who have made a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community as well as in their local AIGA chapter.
Adobe MAX has so much to offer Graphic Designers. Set for October 14-16, thousands of designers, art and creative directors, agency leaders, and industry rock stars will come together to reignite their passion. GDUSA readers save $400 on a full conference pass with promo code M24GDUSA.
The new visual identity, including a new wordmark, icon, typeface, color palette and more marries classical elegance with modern vibrancy, reflecting the ballet’s rich heritage while embracing an inclusive, forward-thinking future. The rebrand by Bruce Mau Design underscores a commitment to storytelling, aiming to attract seasoned enthusiasts and new audiences.
Jordan Brand’s ‘Our Turn’ one-versus-one global basketball tournament is inviting the next generation of hoopers to take their turn and compete for a chance to be names The One – the best 1V1 player in the world.
The Working Assembly has revitalized a classic ice cream shop while creating a premium shelf space for clients.
The pocket-size version of Universal Principles of UX features the concepts and guidelines included in the original version in a handy, condensed take-along format.
Verizon has introduced a brand refresh by Turner Duckworth that centers the color red and the letter “V” — and briefly revives the classic line “Can you hear me now?” — as the company simultaneously rolls out new programs and benefits for customers.
Welcome to our annual American Digital Design Awards™ winners gallery sponsored by ROBERT HALF Talent Solutions. The competition honors the power of design to enhance and amplify online and interactive experiences, and our showcase is selected from a record number of entries.
Accomplished brand and creative strategist Robin McLoughlin has published “Creatives in Leadership.” The new book, available now on Amazon, offers insightful guidance into unlocking problem-solving strategies by hearing from a collective of creative leaders and their experiences.
Looking to strengthen and optimize its place in an increasingly competitive market, Vocation Brewery turned to Turner Duckworth to bring cohesion and consistency to the visual identity across all packaging formats.
Wolff Olins has worked with Ubisoft and Wieden+Kennedy Amsterdam on a major rebrand of Ubisoft’s flagship strategy game. The work includes developing the first ever masterbrand as well as a new design ethos, ‘Crafted with Care,’ which inspired the creation of a handmade, crafted look and feel for the brand.
The team welcomes Laura Salaberry as a graphics multimedia editor focused on short-form vertical video.
Standards Manual and Warner Bros. have reissued the 1982 DC Comics Style Guide. Reproduced from a rare original copy, the book features over 165 highly-detailed scans of the legendary art by José Luis García-López, with an introduction by Paul Levitz, former president of DC Comics.
Data from Brand Finance has revealed the strongest and most valuable brands in the world and, by analyzing that date, QR Code Generator PRO S.L identifies the top ten most valuable US brands in 2024. The tech sector dominates this ranking with Microsoft and Google next up; Walmart and Starbucks crash the party.
‘HERE: Where the Black Designers Are’ is Cheryl D. Holmes-Miller’s memoir of a life in art and advocacy. Holmes-Miller is known for her decades of scholarship and activism, and as as a conscience for the graphic design profession. RISD president Crystal Williams contributes the Foreward.
Nespresso introduces — and hopes you stop using — a one-of-a-kind capsule recycling bag for New Yorkers — designed by Accompany Creative — that nods to the classic Milton Glaser ‘I Love NY’ ad campaign. Nespresso aluminum capsules can now be recycled via the municipal system.
Corner Table Creative is an agency that builds memorable connections by making sure their team members, their clients and their clients’ audiences feel seen, heard and valued. 72andSunny and Code3 alums Rachel Brandt and Madeline Meade are the co-founders of the ‘female powered’ venture.
The Golden State Valkyries are the WNBA’s 13th franchise. Graphic design, logo, creative elements and even team name were crafted by creative agency Cartwright. The brand is a modern interpretation of women warriors — strong, bold, and fierce — combined with local Bay Area flavor.
Pum Lefebure and Design Army introduce an inventive campaign for Hong Kong Ballet celebrating its 45th anniversary and the opening of its new ballet academy — and reimagining the classic art. The purposefully “weird” campaign embraces ballet as a universal language, even for smitten visitors from outer space.
Brooklyn Brewery’s new unified global masterbrand identity was created by Thirst. The global beverage branding agency was briefed to unify the many existing assets and uplevel the visual brand identity while staying true to the Brooklyn personality.
O’Neil Printing has announced the launch of O’N Creative, a pioneering brand agency led by creative community leader and legend-in-the-making Justin Ahrens. The venture, whose tagline is ‘Made for Impact,’ intends to enhance brand marketing via ‘creativity, agility, and strategic use of AI.’
The creative agency has hired Dania Aguayo as head of Strategy and Emily Palmer as group account director. Clever has been women-owned and led from day one.
Rebranding by The Working Assembly differentiates padel from pickleball and other racquet sports and seeks to establish the Pro Padel League as a premier professional sport. The Logo reflects “anatomy of the racquet” and video captures energy, bounce, acceleration.
Fairley Graphic’s brand identity has been selected as the official emblem for The World Games 2025 in Chengdu, China. Inspired by the giant panda, hibiscus flowers, and the Chinese knot, the design embodies the cultural richness and diversity of Chengdu.
Netflix returned to Los Angeles for its annual Netflix Is A Joke festival accompanied by a new visual system created by Mother Design. Entitled Slap, Stick, the campaign centered around deadpan humor and monochrome images punctuated by bright and colorful ‘stickers’ applied guerilla-style.
BrandOpus has announced a new masterbrand for Molson, a Canadian staple and part of the Molson Coors Beverage Company family. The strategy is to unify the company’s many products as well as to underscore the connectedness and inclusivity of the Canadian national experience.
The School of Design (UIC Design) at the University of Illinois Chicago announced today the appointment of Anne H. Berry as its new Director. Berry has helped shape and propel important conversations through her research, which focuses on representation and diversity in design.
PORTO ROCHA’s identity design for the performing arts space at the site of the World Trade Center in Manhattan opens the way for inclusive programming. The Perelman Performing Arts Center is the final piece of the rebuilding, a cultural capstone for, the WTC.
McDonald has spent more than a decade driving growth at businesses ranging from large creative agencies like Havas, Phenomenon, and mcgarrybowen to founder-led startups. She’ll now help evolve the agency’s approach and offering.
Lippincott, the global creative consultancy, announceds that Michael D’Esopo will become President of the company and has been designated as its future CEO. Rick Wise, current CEO, will transition into a new role as Chairman.
Chase Design Group’s new visual identity for Sweety Ice Cream, a mochi ice cream brand, emphasizes the Asian heritage and family values that has driven the client since 1978. The logo features soft rounded type that reflects the bounciness of mochi.
Chip Kidd is promoted to VP and Art Director at Knopf and graphic editor at Pantheon. An industry legend, he has designed covers for the likes of Michael Crichton, Jill Lapore, Cormac McCarthy, JD McClatchy, Gabriel García Marquez, Haruki Murakami, David Remnick, Donna Tartt, John Updike, and Elie Wiesel.
Pearlfisher took the brand formerly known as Doughnut Peddler and transformed it into Bakeface. The rebrand came with a new name, as well as a radically different look with an in your face tone, ew logo, bright color palette and playful taglines.
