Michele Pistone, marketing manager at Neenah, discusses the power of print and premium papers in a digital age, and the need for package and print designers to be confident in their paper knowledge and decisions.
Category: News
Fortunato Rebrands PGA of America
The PGA of America has launched its first major rebrand in decades with the assistance of Dallas-based design and advertising firm Fortunato. The goal is to better position the organization as progressive, inclusive, and approachable.
Minneapolis Legend Peter Seitz (1931-2023)
Peter Seitz, a pioneering graphic designer closely associated with Minneapolis MN’s creative community, has died. He is often credited with being the spark that began the Twin Cities’ ascent into a design mecca.
2023 GDUSA Inhouse Award Showcase
This is the 60th anniversary edition of GDUSA’s American Inhouse Design Awards™, the original and premier showcase for outstanding work by inhouse designers and their departments. Robert Half is the exclusive sponsor.
Facebook Posts Subtle Identity Refresh
Facebook has introduced the first phase of a refreshed visual identity system. The look centers on new vibrant blue logo along with an updated color palette, typography and iconography — all aimed, says Meta, at enhancing the user experience.
Hybrid’s Spin On E-Bike Branding
Hybrid Design partnered with Specialized Bikes to imagine how its Globe brand comes to life, leveraging a custom logo as the base for the brand system and extending the light hearted and practical brand across mediums.
Greteman Group Announces Art Director Promotion
Greteman Group announces the elevation of Tasha Wentling to art director at the aviation-focused marketing agency. Wentling joined the firm full-time four years ago, and previously served as a graphic designer.
The One Club Opens Creative Hall of Fame Nominations to Membership
After decades of having its Board of Directors nominate the esteemed inductees for the biannual Creative Hall of Fame, The One Club for Creativity is for the first time opening the nomination process for 2024 to its global membership.
AIGA Worldstudio Scholarships Announced
AIGA has named the winners of the 2023/2024 AIGA Worldstudio Scholarships. Awarded annually, the scholarships encourage social and environmental responsibility and cultural awareness in the next generation of artists and designers.
Humanaut Creates ‘Goaldigger’ Campaign
Creative agency Humanaut was tapped to create the first national out-of-home campaign for The League, a premium dating app that is the newest addition to the Match Group portfolio. Placements are anything but subtle.
Gravity Global Names Pearce As US Head of Creative
Bobby Pearce has joined Gravity Global in the newly created role as U.S. Head of Creative. Pearce has led creative for such agencies as BBDO, David&Goliath, The Wonderful Company, Fallon Worldwide, and GS&P.
J&J Replaces Signature Logo
Johnson & Johnson is replacing its familiar signature script logo – in place since 1887 – with a new look that reflects its sharpened focus on pharmaceuticals and medical devices. The old logo will still appear on consumer products via a company recently spun off from J&J.
Mother Drives Amica Rebrand
Mother Design has helped rebrand Amica, the oldest mutual insurer of automobiles in the US. The work draws inspiration from Amica’s creative platform, “Empathy is our best policy.” It also features an unusual teal-centric palette.
Turner Duckworth Elevates RISE Brand
Rise Dispensaries, a rapidly growing cannabis retail chain, has unveiled its refreshed brand identity. The design refresh was completed in partnership with global design firm Turner Duckworth and the Brand Bureau creative agency.
CF Napa Brings Winery’s Essence To Digital Presence
Longtime client Mira Winery came to CF Napa to bring their history and brand essence to their digital presence. The result: a more mobile-friendly site, a more direct path to purchase, and a design that showcases Mira’s modern aesthetic.
Ford50 Campaign Drives Awareness of 38th President
The Gerald R. Ford Presidential Foundation has partnered with design and advertising agency, Extra Credit Projects (ECP) to promote 50 years since Gerald Ford took office as the Vice President. Rob Jackson is agency Executive Creative Director.
The One Club / 3% Movement Launch Next Creative Leaders
In partnership with The 3% Movement, The One Club has opened the call for entries for Next Creative Leaders 2023, a free global competition recognizing women and non-binary creatives on the rise.
Tom Ventress Updates Identity He Created 16 Years Ago
Graphic designer Tom Ventress of Portland OR was asked to create a new logo for a Nashville TN client whose branding he had first created 16 years earlier. The symbol features a plumb bob in a true-to-life, brass-colored hue.
Gordon Kaye: Our 2023 Inhouse Design Awards
GDUSA Editor and Publisher Gordon Kaye on the magazine’s 2023 Inhouse Design Awards showcase, and the potential role of inhouse designers going forward in helping to rebuild social trust and usher in an era of communications truth and transparency.
Chase Captures ‘Thät’s Dazs’ Personality
Chase Design Group has developed an artful new look for Häagen Dazs shops intended to reflect a “Thät’s Dazs” personality. The project included creating the entire look and feel, as well as an entire visual identity system, for the brand.
The Working Assembly Breaks Every Single Rule
The Working Assembly executes a visual refresh and creative campaign for singles dating app Stir, projecting a sense of levity and playfulness and flirtation. Outdoor posters and a refreshed interface are key to the launch.
SMAKK Humanizes Skincare Brand For Dogs
SMAKK’s design for FLOOF highlights the role that hygiene, in particular skincare, plays in a dog’s wellbeing. The goal: to interpret the brand applying the same standards and expectations that humans have for their products.
Xhilarate ‘Shields’ New Care Car Product
When Blendco Systems introduced an innovative car care product, they turned to brand design agency Xhilarate to create a visual identity and branding system that underscored the concept of protection.
Glassdoor Rebrands As Community For Real Workplace Conversations
Brand and digital studio Koto unveils a refreshed brand identity for Glassdoor. It coincides with the launch of a new mobile app and web experience, and positions the company as a community for real workplace conversations.
Top 5 Reasons To Attend MAX 2023
Adobe MAX, the Creativity Conference, is one of the largest gatherings of graphic and web designers, creative and art directors, and other leaders. GDUSA readers save big on a conference pass with promo code M23GDUSA.
2023 LogoLounge Trend Report
This 21st annual study by founder Bill Gardner provides a sweeping overview of logo trends gleaned from over 30,000 examples reviewed this year, as well as insights and musings on the cultural and commercial contexts from which they arise.
Belmont Park Identity Celebrates San Diego’s Unique Culture
BLVR’s new brand positioning and identity pays homage to Belmont Park’s heritage and the vibrant culture of San Diego, radiating the warmth of the sun, an iconic roller coaster, and a sense of adventure.
Twitter Wings It With New Logo
Elon Musk replaced the company’s blue bird silhouette with X, a term for what he has described as an “everything app.” Is it a branding disaster or a strong signal that change is coming? Needless to say, opinions vary.
Jackson Spalding Marks 28 Years With New Identity
Independent agency, Jackson Spalding, introduces a new visual identity and website, with a goal of treating itself as a client and underscoring a years-long transformation to serve brands as a fully integrated agency.
Consumers Dislike Social Media Logos With New Twitter At Bottom
Research by System 1 on social media logos shows a universal consumer dislike of all logos, but Twitter X leads race to bottom.
Designit Names Christine Pizzo Head of Design and Creative in Americas
Christine Pizzo reports to Laura Breines, Designit’s head of Americas, with a remit to strengthen the full-service, end to end design and creative offerings.
Hilary Lentini Inducted Into Marquis ‘Who’s Who’
Hilary Lentini has been inducted into Marquis Who’s Who. Lentini is an experienced business owner and award-winning graphic designer who has been in the industry for over three decades.
Nickelodeon Logo Brings Splat Back
After 14 years of a more mature logo, design studio Roger rebrands Nickelodeon with a return of the splat, the aggressive use of 3D, and new color pairings, to take the channel to new heights.
The Nation Redesigned By Athletics
The Nation engaged Athletics to help reinforce and amplify their position at the forefront of progressive political and cultural discourse through a modernized site experience and dynamic storytelling.
2023 GDUSA Digital Design Showcase
Our 23rd digital design awards saw record-breaking entries and here is a select showcase of winners. The contest formerly known as ‘Web Design’ has been expanded to better amplify the power of design to enhance online experiences.
Satoru Wakeshima Named Partner At CBX
As CBX marks its 20th anniversary, Satoru Wakeshima, a 17 year veteran of the agency, will balance the growing needs of current clients as well as looking ahead to the next 20 years.
Tielemans Updates Logo For Growing Nevada Bank
Nevada Bank and Trust turned to Tielemans Design for a necessary refresh to bring a more contemporary image to the organization and to better reflect the modernization of the services the bank provides as it continues to expand.
LBB Aces Virtual Golf Club Brand
LBB was involved from top-to-bottom, creating Rock Pile’s brand identity creating all the graphic elements from the logo, color palette, typography, and supporting marketing collateral.
Mother Design Brands Self-Hypnosis App
Self-hypnosis app reveri is launching a new brand identity by creative agency Mother Design that debunks the stigma that shrouds hypnosis with design that centers on focus and not lack of control.
VSA’s Arnett Joins Two (More) Boards
VSA Partners’ Chairman and Founder, Dana Arnett, has been appointed to two prominent boards, reinforcing his personal and VSA’s firmwide commitment to the Chicago community.