Pantone Color of the Year is Viva Magenta, a nuanced crimson red tone that presents a balance between warm and cool, a hybrid color said to commfortably straddle the physical and virtual, a carmine red “capable of driving design to create a more positive future.”
Bon Appétit magazine has been redesigned. Behind the identity is design studio MCKL and Creative Director Arsh Raziuddin, who came together to bring elegance to the brand and provide a platform for expanded culture-focused content.
The prolific and often bombastic George Lois has died at 91. A decade ago, GDUSA celebrated its 50th anniversary with a national survey in which readers declared Lois “the most influential Art Director of the past 50 years.”
Turner Duckworth partners with Newman’s Own, the food and beverage company that gives away 100% of its profits, to refresh and create a new visual identity that is intended to reintroduce brand and mission to a new generation.
In partnership with learning provider, MindEdge, this new AIGA certification will help designers grow their careers, build leadership skills, and advance the profession. AIGA Chair Manuhuia Barcham of Archetekt says it represents a commitment to lifelong learning.
RISD has introduced a brand identity created by Gretel which incorporates a family of typefaces custom-designed by alumnus Ryan Bugden and a redrawing of the institution’s seven decade old seal, which also continues as the school’s logo.
Pentagram revitalized Shakespeare Theatre Company’s identity, expressing its contemporary spin on Shakespeare’s classic plays.
Athletics launches a refreshed brand system for Trace, a sports platform that automatically films, edits and delivers video highlights of game day footage. The identity emphasizes not technology or competition, but personal growth.
The Bronx Museum has launched a new brand identity, with the aim of strengthening its presence in the community and highlighting its programming to the wider city of New York.
Gordon Kaye and Sasha Kaye-Walsh are editors at Graphic Design USA/GDUSA. These comments below first ran in the October 2022 print and digital editions of GDUSA magazine. They deal with GDUSA’s 2022 Health+Wellness Design Awards, the annual Responsible Designers feature, and more news and ideas.
For fifty years, Cougar Paper has defined the path for print as an art form and invited those who hold it in their hands to be captivated by its beauty. Domtar, sponsor of GDUSA’s 2022 Responsible Designers report, is celebrating this impressive history.
Fairfield CT-based award-winning creative agency Haddad & Partners planned its Halloween party around a local blood drive.
AIGA has announced the winners of the 2022/2023 AIGA Worldstudio Scholarships. Awarded annually, the scholarships encourage social and environmental responsibility and cultural awareness in the next generation of artists and designers.
Over 20 SCAD students and alumni collaborated to create a dynamic and extensive creative campaign, shot in historic Savannah, to celebrate the SCAD Savannah Film Festival’s 25th anniversary.
Canadian agency Hulse & Durrell has helped redesign the overarching Olympic branding, as part of the IOC’s ongoing process to evolve the design system and bring the legacy of the Games into the modern era.
On September 30, Dan Wieden, the co-founder of independent advertising agency Wieden+Kennedy, passed away peacefully in his home in Portland, Oregon.
JDO has created a modern identity for L’ACTIF, using a sense of movement to establish the brand as a high-performing, fashion-forward player in the growing athleisure – a streetwear and active wear hyrbid – industry.
Branding agency loyalkaspar has added Associate Creative Director Sarah A. Cohen. Cohen most recently worked at Sibling Rivalry and, prior to that, she was with Trollbäck+Company and The New York Times.
Based on a legacy of game-changing work, the trio of Michael Jordan, Spike Lee and Nike cofounder Phil Knight will be inducted into The One Club’s prestigious Creative Hall of Fame as a team of collaborators.
To signal the company’s commitment to reducing the environmental impact of the steel industry, Blacksmith Materials has rebranded as Alterna. Ad agency Common Good developed the name, logo, and identity.
Brand experience and packaging design agency Vault49 names Meg Asaro the agency’s first Head of Strategy. Asaro will oversee the Strategy team spanning Vault49’s NYC and London studios.
Dilworth Coffee commissioned The Republik to create a series of eye-catching Point of Sale material to reinforce the idea that Dilworth is the good coffee you need to get.
Legendary Chip Kidd, a Batman expert, was inspired to invite some of the world’s greatest illustrators, cartoonists and designers to sketch one-of-a-kind covers with complete creative freedom.
Chermayeff & Geismar & Haviv creates a new name and identity for Royal Caribbean Group to distinguish the parent from its flagship cruise line, and to make clear that its business includes multiple ventures.
Samsung rebrands its free global streaming service, Samsung TV Plus, in collaboration with designers DixonBaxi. With bold use of color and animation, the rebrand is rolling out across 24 countries and 465 million Samsung devices.
Mucca’s rebrand for The Hermitage Hotel inaugurates a new era for the landmark. Pairing a custom typeface with a bold yellow, the new identity promises a playful luxury experience while celebrating the hotel’s suffragette history.
“Emoji help fill the emotional gaps when representing ourselves online and help us communicate our personal identities, thoughts and feelings in ways words often cannot,” says Adobe’s Paul D. Hunt.
The CityCenterDC campaign from Design Army celebrates self-expression in the most fun, whimsical way ever. The witty campaign spotlights capital city’s fashion-forward, chic side, and its biggest shopping and dining district.
The Museum of Fine Arts’ new identity by Base Design looks to communicate inclusion and community, and to tie the institution firmly to its Boston home. Base also devised the slogan ‘Here All Belong.’
RIchard Poulin has written the first major publication on the life and work of celebrated mid-century modernist graphic designer Rudolph de Harak. The subhead: Rational Simplicity.
ThoughtMatter becomes one of the industry’s few POC-led, women-run agencies as Jessie McGuire is named Managing Partner. McGuire says “the world is ready for new brands and brand stories but they’re still too few and far between.”
COLLINS welcomes renowned designer Astrid Stavro as VP, Creative Director. Stavro brings experience from posts at Camper, McKinsey, AB InBev, Atlas and Pentagram, and is current president of the ISTD.
The Type Directors Club’s highest honor recognizes individuals and institutions who have made outstanding contributions to typography. This year’s recipient will be Akira Kobayashi of Monotype.
JDO’s rebrand of BodyMark provides a distinct, yet flexible canvas that will help the BIC brand inspire young creatives to express themselves “without limits”. Photography features a diverse range of tattooed arms.
COLLINS has reimagined the Girl Scouts of the USA, featuring a fresh take on their iconic Trefoil logo, a refreshed site design, and a brand system that implements a common language across all organization and council communications.
Buck’s Dr. Seuss-inspired book for Mailchimp channels ‘Oh, the Places You’ll Go’ and is intended to chart and celebrate the brand’s achievements over its 21 years. The style is linked to the company’s brand design.
New Jersey designer Alex Saltzman continues to advance through creative and leadership strides while being honored for her exceptional design prowess.
The One Club has announced its 12th annual ‘Where Are All The Black People’ diversity conference and career fair. It will take place in New York and online October 6-7. The hybrid conference is free.
This Q&A with educator Eric Rosenfeld and designer Camdon Wilde explores how Full Sail University successfully prepares its students with the tools to embark on their professional career.
To welcome inaugural members into Radius, Hagerty’s new invitation-only car club, the design team created a membership kit that is an experience in and of itself – surprising and delighting new members at every moment.
