Ten years ago, as part of GDUSA’s 50th anniversary celebration, we asked readers to name the best logos of the modern era. The listing was enormously popular at the time, then faded into oblivion. Well… it’s back! And there’s more to see.
Prophet has developed a destination brand and campaign for Abu Dhabi that positions the country as open and progressive, unique and wlecoming, and infused with a deep heritage and culture. The campaign appears in the Gulf countries, UK, France and the US.
Drinks specialist Denomination is increasing its capabilities in design innovation and sustainability with new appointees Simon Gawn, Butler Looney and Jonny Kearns. Rowena Curlewis is CEO of the global agency.
Elmwood has appointed Paul Collins as Executive Director of Strategy & Innovation, in a role “intended to elevate the agency’s reputation for powerful and provocative brand solutions anchored in tension.”
Rockport will publish the Universal Principles of UX this spring. The encyclopedia has been compiled with the help of UX experience design guru Irene Pereyra.
Our annual showcase captures the power of creative professionals to serve and shape commerce, culture and causes. Billerud North America, a leading manufacturer of coated graphic and specialty papers, is sponsor. A new ‘Designing For Good’ category is inspired by talent solutions firm Robert Half.
Online grocer Misfits Market looks to continue the brand’s mission of breaking the cycle of food waste with a new private label brand, Odds & Ends.
To mark the milestone of its 40th year, VSA sought to do something different from the typical approach. The firm created a video series exploring the power of human-centered design in all forms.
Kevin Hall Design is celebrating 30 years in business. The namesake/founder previously held art director and designer positions with General Foods Corporation and Marketing Corporation of America and will have an exhibition of his work this summer in Milford CT.
A new identity for women’s healthcare network Tia reflects a more mature visual and verbal identity with the goal of setting a welcoming tone, and underscoring clinical competence and credibility.
Design and branding firm Leibowitz has developed a contemporary new brand for holiday icon turned rock star Frosty. The project includes posters and displays, instrument designs, concert tickets, a tour bus and concert stage design.
Nail Communications develops a club identity for Rhode Island’s new professional men’s soccer team. Each element of the Rhode Island FC design was crafted with the state’s character and history in mind, seeking a mix of heritage and new energy.
Audi has redesigned its four-ring logo, giving it a new two-dimensional appearance. The new-look emblem also trades the old chrome-colored rings for new black and white ones.
Bon Appétit magazine has been redesigned. Behind the identity is design studio MCKL and Creative Director Arsh Raziuddin, who came together to bring elegance to the brand and provide a platform for expanded culture-focused content.
Turner Duckworth partners with Newman’s Own, the food and beverage company that gives away 100% of its profits, to refresh and create a new visual identity that is intended to reintroduce brand and mission to a new generation.
In partnership with learning provider, MindEdge, this new AIGA certification will help designers grow their careers, build leadership skills, and advance the profession. AIGA Chair Manuhuia Barcham of Archetekt says it represents a commitment to lifelong learning.
Pentagram revitalized Shakespeare Theatre Company’s identity, expressing its contemporary spin on Shakespeare’s classic plays.
Athletics launches a refreshed brand system for Trace, a sports platform that automatically films, edits and delivers video highlights of game day footage. The identity emphasizes not technology or competition, but personal growth.
Gordon Kaye and Sasha Kaye-Walsh are editors at Graphic Design USA/GDUSA. These comments below first ran in the October 2022 print and digital editions of GDUSA magazine. They deal with GDUSA’s 2022 Health+Wellness Design Awards, the annual Responsible Designers feature, and more news and ideas.
For fifty years, Cougar Paper has defined the path for print as an art form and invited those who hold it in their hands to be captivated by its beauty. Domtar, sponsor of GDUSA’s 2022 Responsible Designers report, is celebrating this impressive history.
AIGA has announced the winners of the 2022/2023 AIGA Worldstudio Scholarships. Awarded annually, the scholarships encourage social and environmental responsibility and cultural awareness in the next generation of artists and designers.
Over 20 SCAD students and alumni collaborated to create a dynamic and extensive creative campaign, shot in historic Savannah, to celebrate the SCAD Savannah Film Festival’s 25th anniversary.
On September 30, Dan Wieden, the co-founder of independent advertising agency Wieden+Kennedy, passed away peacefully in his home in Portland, Oregon.
JDO has created a modern identity for L’ACTIF, using a sense of movement to establish the brand as a high-performing, fashion-forward player in the growing athleisure – a streetwear and active wear hyrbid – industry.
Based on a legacy of game-changing work, the trio of Michael Jordan, Spike Lee and Nike cofounder Phil Knight will be inducted into The One Club’s prestigious Creative Hall of Fame as a team of collaborators.
To signal the company’s commitment to reducing the environmental impact of the steel industry, Blacksmith Materials has rebranded as Alterna. Ad agency Common Good developed the name, logo, and identity.