To welcome inaugural members into Radius, Hagerty’s new invitation-only car club, the design team created a membership kit that is an experience in and of itself – surprising and delighting new members at every moment.
Category: News
Welcome to the Idea Shop by Neenah
In partnership with Design Army, Neenah introduces the Idea Shop; a program of ideas and inspiration aimed to convey the power of paper and print design, to support the creative process on or offline, and to help modernize the paper specification.
Trollbäck Designs Paramount Pop Culture Destination
Paramount worked with New York-based branding and design studio Trollbäck+Company to design Mixible, a new platform specially designed to keep up with the speed of pop culture and all of the content it produces.
A Friendly Rebrand From Franke+Fiorella
Little Brothers of the Elderly-MN Chapter engaged Franke+Fiorella to help them rebrand their organization as Friends & Co. The name makes the group more autonomous and approachable.
DixonBaxi Tower Logo Coexists With Everton Crest
Called to carry out a full rebrand for Everton FC, DixonBaxi has rooted the new look in the club’s visual history, channeling a ‘if it ain’t broke’ mentality.
Ellen Lupton Is Cooper Hewitt Curator Emerita
Lupton to receive honorary designation to celebrate the conclusion of her tenure as Senior Curator of Contemporary Design at Cooper Hewitt after 30 years of service.
Pentagram Wins ‘Best’ As TDC68 Exhibit Opens
The Type Directors Club used the opening of the TDC68 Exhibition in New York to announce top winners in its most recent competitions, as well as special Beatrice Warde and Adé Hogue scholarship program honorees.
Niedermeier Visualizes Decarbonization
For GFTD, a World Bank fund that focuses on sustainable mobility and all things transport, Niedermeier Design creates an identity that captures the interplay of infrastructure when roads, bridges, paths, railways and waterways intersect.
The Staircase Title Suggests Complexity and Ambiguity
Using glass materials and optical illusions, The Staircase main title sequence builds a sense of uncertainty, dislocation, and the unexpected. Sarofsky is the video production team.
August Forest: Simple Yet Elegant
GDUSA is publishing a series on our favorite recent package designs – in collaboration with the IDEA SHOP by NEENAH – a resource to help creatives effectively use paper-based materials to reimagine dynamic and effective solutions. This project is by BOXWOOD.
C-90 Forges Bond Through Print Design
C-90 and Hive Five Salon have placed a bet that sometimes the best way to grow isn’t by moving up and out, but by digging down and planting deeper roots. The vehicle: a four part magazine series.
WPP Merges Firm Led by Morris and Prior
WPP’s Design Bridge and Superunion will merge to create a single design company in January 2023. John Morris, currently CEO of Design Bridge, will be CEO of the new global business, in partnership with Jim Prior, currently CEO of Superunion, as Chair.
Elmwood NY Appoints Manuli And Young To Senior Team
Elmwood has made two senior appointments to its management team in the US. WIth Jeanne Manuli and Natasha Young, women now make up 75% of the leadership team.
Design Army Turns Speed Into Art!
Celebrating Saucony’s Endorphin Pro 3 shoe release, a campaign by Design Army turns speed into art with a pop-up gallery splashed in hot pink and animated type, an immersive treadmill space, and interactive living room.
Odgis+Co Takes NBCU Mentorship Program To Next Level
Odgis+Co has designed the Next Level logomark and wordmark for NBCUniversal’s mentorship program. The aim: attract attention and resonate with NBCU’s Diversity and Inclusion team mission.
Wawa’s All-Virtual Hoagiefest NFT Sweepstakes
Wawa’s first-ever NFT Sweepstakes runs until July 24th and gives customers a chance to own a digital piece of Hoagiefest history. The campaign puts graphics and products into the virtual world.
RD Scudellari: Iconic Book Jacket Designer In Golden Age Of Books
Graphic designer Bob Scudellari died on June 3, 2022. He was best known for bold, typographic book jackets during a 26-year tenure as Vice President and Corporate Art Director at Random House.
Building A Home Bar Sweepstakes and Campaign
Affinity Creative Group has launched an omnichannel campaign for Shannon Family of Wines, a sweepstakes that supports company and product branding while offering consumers a chance to win a custom home bar.
W+K Addresses Model Minority Myth
Wieden + Kennedy’s new film confronts the stereotype of the ‘model minority.’ Using a combination of shot and archival footage, the film explores how such narratives impact not only Asian-Americans but other marginalized communities.
Pentagram Updates Iconic 92nd Street ‘Y’
Pentagram has updated New York’s iconic 92nd Street Y with a new brand identity and name that eliminates confusion, opens possibilities and reintroduces the NYC institution to a global audience.
The Study Hall Visualizes A Digital ‘Renaissance’
The Study Hall helped build Pylons’ logo, brand, website and product concepts from the ground up. Visual imagery gives a nod to the start of a new digital renaissance.
Former Chef Is Lead Food Stylist
Equator has appointed former chef Joe Wright to the role of Lead Food Stylist, further expanding its in-house photography and food styling capabilities. His main goal is to help elevate the content.
IKEA Furnishes AI Design Experience
IKEA has launched IKEA Kreativ, a design experience meant to bridge the e-commerce and in-store customer journeys, powered by recent AI developments in spatial computing, machine learning and 3D mixed reality technologies.
AIGA Honors Heath Ceramics
AIGA presents Heath Ceramics with the 2022 AIGA Corporate Leadership Award. It is woman-founded, employee owned and community focused, says the AIGA, which has given this award 35 times in its 108 year history.
Idea Shop Helps Brands Connect
Designed for the IDEA SHOP – a program that conveys the power of paper – a new promotion by Design Army uses uniquely printed elements to span every touchpoint in a customer journey.
GSK Identity Signals New Purpose
GSK has unveiled an updated brand identity that symbolizes how, through the unity of science, technology and talent, we can all work together to get ahead of disease. The identity was redesigned by Wolff Olins.
The Republik Assists Harmony With Membership Drive
After creating a major rebrand for Harmony LGBT+ Allied Chamber of Commerce, the organization called on The Republik to help them attract more members.
Chris Ertel Joins Equator’s US Team As Strategy Director
Equator has appointed Chris Ertel as Strategy Director. He brings extensive experience in developing brands in both retail and CPG sectors to the role, and is known for championing the consumer mindset.
PEBBLES Teams With Nike and LeBron
east|west marketing group teamed with Post to create artwork for Magic Fruity PEBBLES Sneakers and Cereal. It is part of a co-promotion with NBA star LeBron James and Nike.
Ranke To COLLINS as VP of People
COLLINS is bolstering its talent development strengths with the addition of VP of People Lauren Ranke. A leading voice in creative talent and culture development, Ranke will foster advancement and growth of the branding firm’s people.
Madwell Identity Shields Parks
Madwell has created a new brand identity for Trust for Public Land (TPL), a US nonprofit dedicated to connecting everyone to the joys and benefits of the outdoors. The logo is based on the concept of a shield.
TDC Sets First Confab On Native North American Typography
This virtual event has been created to foster dialogue between Native and non-Native type communities, includes presentations, discussions, and workshops. The dates: November 11-12.
Common Good Rebrands For New Era
LRXD has rebranded itself as Common Good to better communicate its area of expertise: uniting people around brands that believe in the betterment of people, their communities and the planet.
AIGA Medals: Oberman, Blauvelt, Sandhaus
AIGA announces recipients of the AIGA Medal, Steven Heller Prize for Cultural Commentary, and AIGA Corporate Leadership Award. The recognition takes place during the AIGA Design Conference, in person for the first time since 2019.
Schick Celebrates Men’s Individuality
New branding for Schick is informed by national research which finds that 81% of men would prefer brands to celebrate them for who they are instead of asking them to change. Design is minimalist and spots are unscripted.
Designer Anushka Suji NAIL’s It
Anushka Suji is the newest Studio Designer for Nail Communications. Suji will support the 24 year old agency’s design work and help develop creative assets for client programs and internal efforts.
Noom Logo Navigates To Better Health
Working with the internal team at Noom, Gretel developed a new brand identity. The logo is a modern interpretation of the compass, and underscores Noom’s role as a guide to weight loss and better health
Pentagram Co-Founder Colin Forbes Passes
The celebrated designer and co-founder of Pentagram has passed away at age 94. During his career Colin designed graphics and visual identities for a wide range of clients and industries.
Gericke, Beeler, Johnson, Jacobson Are SEGD ‘Classmates’
SEGD’s class of Fellows for 2022 includes Michael Gericke of Pentagram, Julie Beeler and Brad Johnson of Second Story, and Alan Jacobson of Exit Design. Past Fellows include Ed Schlossberg, Paula Scher and Massimo Vignelli.
COLLINS and CNET Channel Golden Age Of News
CNET, a leading technology media brand, has been rebranded by COLLINS – featuring a new logo, refreshed site design and contemporary content – as it expands beyond tech.