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Category: News

Leibowitz Builds Hip Snowman

Fresh December 21, 2022January 3, 2023 Ilana Greenberg

Design and branding firm Leibowitz has developed a contemporary new brand for holiday icon turned rock star Frosty. The project includes posters and displays, instrument designs, concert tickets, a tour bus and concert stage design.

NAIL Develops Local Identity For Rhode Island Soccer Team

Fresh, News December 16, 2022December 16, 2022 Ilana Greenberg

Nail Communications develops a club identity for Rhode Island’s new professional men’s soccer team. Each element of the Rhode Island FC design was crafted with the state’s character and history in mind, seeking a mix of heritage and new energy.

Pantone Color of Year: Viva Magenta

Fresh, News, Top Stories December 16, 2022December 16, 2022 Ilana Greenberg

Pantone Color of the Year is Viva Magenta, a nuanced crimson red tone that presents a balance between warm and cool, a hybrid color said to commfortably straddle the physical and virtual, a carmine red “capable of driving design to create a more positive future.”

Audi Flattens Logo

Fresh, News, Top Stories December 16, 2022December 16, 2022 Ilana Greenberg

Audi has redesigned its four-ring logo, giving it a new two-dimensional appearance. The new-look emblem also trades the old chrome-colored rings for new black and white ones.

Elegance & Equity In Bon Appétit Rebrand

Fresh November 23, 2022December 2, 2022 Ilana Greenberg

Bon Appétit magazine has been redesigned. Behind the identity is design studio MCKL and Creative Director Arsh Raziuddin, who came together to bring elegance to the brand and provide a platform for expanded culture-focused content.

George Lois Was ‘Most Influential’

People, Top Stories November 22, 2022December 2, 2022 Ilana Greenberg

The prolific and often bombastic George Lois has died at 91. A decade ago, GDUSA celebrated its 50th anniversary with a national survey in which readers declared Lois “the most influential Art Director of the past 50 years.”

Turner Duckworth Refocuses Newman’s Own Brand

Fresh, News November 21, 2022November 22, 2022 Ilana Greenberg

Turner Duckworth partners with Newman’s Own, the food and beverage company that gives away 100% of its profits, to refresh and create a new visual identity that is intended to reintroduce brand and mission to a new generation.

AIGA Launches New Professional Design Certification

Fresh, News November 17, 2022November 21, 2022 Ilana Greenberg

In partnership with learning provider, MindEdge, this new AIGA certification will help designers grow their careers, build leadership skills, and advance the profession. AIGA Chair Manuhuia Barcham of Archetekt says it represents a commitment to lifelong learning.

Inside The RISD Redesign

Fresh, News November 12, 2022November 12, 2022 Ilana Greenberg

RISD has introduced a brand identity created by Gretel which incorporates a family of typefaces custom-designed by alumnus Ryan Bugden and a redrawing of the institution’s seven decade old seal, which also continues as the school’s logo.

Pentagram Keeps Shakespeare Relevant

Fresh, News, Top Stories November 12, 2022November 12, 2022 Ilana Greenberg

Pentagram revitalized Shakespeare Theatre Company’s identity, expressing its contemporary spin on Shakespeare’s classic plays.

Trace Identity Emphasizes Athletes Personal Growth and Progress

Fresh, News November 10, 2022November 12, 2022 Ilana Greenberg

Athletics launches a refreshed brand system for Trace, a sports platform that automatically films, edits and delivers video highlights of game day footage. The identity emphasizes not technology or competition, but personal growth.

Team Curates Identity For The Bronx Museum

Fresh, News November 9, 2022November 9, 2022 Ilana Greenberg

The Bronx Museum has launched a new brand identity, with the aim of strengthening its presence in the community and highlighting its programming to the wider city of New York.

Work That Feels (And Is) Meaningful

events October 31, 2022February 6, 2023 Ilana Greenberg

Gordon Kaye and Sasha Kaye-Walsh are editors at Graphic Design USA/GDUSA. These comments first ran in October 2022. They deal with GDUSA’s 2022 Health+Wellness Design Awards, the annual Responsible Designers feature, and more news and ideas.

Running Ahead: 50 Years of Cougar®

events October 31, 2022October 31, 2022 Ilana Greenberg

For fifty years, Cougar Paper has defined the path for print as an art form and invited those who hold it in their hands to be captivated by its beauty. Domtar, sponsor of GDUSA’s 2022 Responsible Designers report, is celebrating this impressive history.

Haddad & Partners Out For Blood

Fresh October 21, 2022October 28, 2022 Ilana Greenberg

Fairfield CT-based award-winning creative agency Haddad & Partners planned its Halloween party around a local blood drive.

AIGA Worldstudio Scholarships Awarded

events October 19, 2022October 19, 2022 Ilana Greenberg

AIGA has announced the winners of the 2022/2023 AIGA Worldstudio Scholarships. Awarded annually, the scholarships encourage social and environmental responsibility and cultural awareness in the next generation of artists and designers.

SCAD Campaign Celebrates Film Festival

events, Fresh October 15, 2022October 29, 2022 Ilana Greenberg

Over 20 SCAD students and alumni collaborated to create a dynamic and extensive creative campaign, shot in historic Savannah, to celebrate the SCAD Savannah Film Festival’s 25th anniversary.

Olympics Sport Vibrant Brand Identity

Fresh, News, Top Stories October 12, 2022October 12, 2022 Ilana Greenberg

Canadian agency Hulse & Durrell has helped redesign the overarching Olympic branding, as part of the IOC’s ongoing process to evolve the design system and bring the legacy of the Games into the modern era.

Dan Wieden, Co-Founder of Wieden+Kennedy, Dies at 77

News, People October 7, 2022 Ilana Greenberg

On September 30, Dan Wieden, the co-founder of independent advertising agency Wieden+Kennedy, passed away peacefully in his home in Portland, Oregon.

JDO Gets L’ACTIF Brand Moving

Fresh October 5, 2022November 22, 2022 Ilana Greenberg

JDO has created a modern identity for L’ACTIF, using a sense of movement to establish the brand as a high-performing, fashion-forward player in the growing athleisure – a streetwear and active wear hyrbid – industry.

Sarah A. Cohen Joins loyalkaspar

People October 3, 2022October 3, 2022 Ilana Greenberg

Branding agency loyalkaspar has added Associate Creative Director Sarah A. Cohen. Cohen most recently worked at Sibling Rivalry and, prior to that, she was with Trollbäck+Company and The New York Times.

Michael Jordan Scores Creative Hall Of Fame Honors

Fresh September 29, 2022September 29, 2022 Ilana Greenberg

Based on a legacy of game-changing work, the trio of Michael Jordan, Spike Lee and Nike cofounder Phil Knight will be inducted into The One Club’s prestigious Creative Hall of Fame as a team of collaborators.

Alterna Logo Signals Sustainable Steel

Fresh, Top Stories September 29, 2022September 27, 2022 Ilana Greenberg

To signal the company’s commitment to reducing the environmental impact of the steel industry, Blacksmith Materials has rebranded as Alterna. Ad agency Common Good developed the name, logo, and identity.

Meg Asaro Is Vault49’s First Head Of Strategy

People September 27, 2022September 27, 2022 Ilana Greenberg

Brand experience and packaging design agency Vault49 names Meg Asaro the agency’s first Head of Strategy. Asaro will oversee the Strategy team spanning Vault49’s NYC and London studios.

The Republik Reminds You Where To Get Good Coffee

Fresh September 26, 2022September 29, 2022 Ilana Greenberg

Dilworth Coffee commissioned The Republik to create a series of eye-catching Point of Sale material to reinforce the idea that Dilworth is the good coffee you need to get.

Chip Kidd’s Batman Artwork Collection on View at MICA

events September 26, 2022September 23, 2022 Ilana Greenberg

Legendary Chip Kidd, a Batman expert, was inspired to invite some of the world’s greatest illustrators, cartoonists and designers to sketch one-of-a-kind covers with complete creative freedom.

Royal Caribbean Group’s Refined Name and Symbol

Fresh, News September 23, 2022September 21, 2022 Ilana Greenberg

Chermayeff & Geismar & Haviv creates a new name and identity for Royal Caribbean Group to distinguish the parent from its flagship cruise line, and to make clear that its business includes multiple ventures.

‘The Cascade’ Helps Tell Samsung Streaming Story

Fresh, News September 22, 2022September 22, 2022 Ilana Greenberg

Samsung rebrands its free global streaming service, Samsung TV Plus, in collaboration with designers DixonBaxi. With bold use of color and animation, the rebrand is rolling out across 24 countries and 465 million Samsung devices.

Mucca Elects Suffragette Typeface

Fresh, News, Top Stories September 22, 2022September 23, 2022 Ilana Greenberg

Mucca’s rebrand for The Hermitage Hotel inaugurates a new era for the landmark. Pairing a custom typeface with a bold yellow, the new identity promises a playful luxury experience while celebrating the hotel’s suffragette history.

Adobe Survey: Emoji Aid Self-Expression

Fresh September 21, 2022September 21, 2022 Ilana Greenberg

“Emoji help fill the emotional gaps when representing ourselves online and help us communicate our personal identities, thoughts and feelings in ways words often cannot,” says Adobe’s Paul D. Hunt.

Design Army Salutes DC Style

Fresh September 21, 2022October 3, 2022 Ilana Greenberg

The CityCenterDC campaign from Design Army celebrates self-expression in the most fun, whimsical way ever. The witty campaign spotlights capital city’s fashion-forward, chic side, and its biggest shopping and dining district.

MFA Boston Rebrand Welcomes All

Fresh September 20, 2022September 27, 2022 Ilana Greenberg

The Museum of Fine Arts’ new identity by Base Design looks to communicate inclusion and community, and to tie the institution firmly to its Boston home. Base also devised the slogan ‘Here All Belong.’

Richard Poulin on Rudolph de Harak

events September 18, 2022September 28, 2022 Ilana Greenberg

RIchard Poulin has written the first major publication on the life and work of celebrated mid-century modernist graphic designer Rudolph de Harak. The subhead: Rational Simplicity.

McGuire To Managing Partner

Fresh September 15, 2022September 15, 2022 Ilana Greenberg

ThoughtMatter becomes one of the industry’s few POC-led, women-run agencies as Jessie McGuire is named Managing Partner. McGuire says “the world is ready for new brands and brand stories but they’re still too few and far between.”

Stavro ‘Key Part’ of COLLINS Future

People September 14, 2022September 15, 2022 Ilana Greenberg

COLLINS welcomes renowned designer Astrid Stavro as VP, Creative Director. Stavro brings experience from posts at Camper, McKinsey, AB InBev, Atlas and Pentagram, and is current president of the ISTD.

Akira Kobayashi To Receive TDC Medal

People September 14, 2022September 20, 2022 Ilana Greenberg

The Type Directors Club’s highest honor recognizes individuals and institutions who have made outstanding contributions to typography. This year’s recipient will be Akira Kobayashi of Monotype.

BIC’s BodyMark Champions Self Expression

Fresh September 11, 2022September 14, 2022 Ilana Greenberg

JDO’s rebrand of BodyMark provides a distinct, yet flexible canvas that will help the BIC brand inspire young creatives to express themselves “without limits”. Photography features a diverse range of tattooed arms.

COLLINS Rebrands Girl Scouts

Fresh, News, Top Stories September 11, 2022September 15, 2022 Ilana Greenberg

COLLINS has reimagined the Girl Scouts of the USA, featuring a fresh take on their iconic Trefoil logo, a refreshed site design, and a brand system that implements a common language across all organization and council communications.

Dr. Seuss Inspires Mailchimp Gift

Fresh September 9, 2022September 15, 2022 Ilana Greenberg

Buck’s Dr. Seuss-inspired book for Mailchimp channels ‘Oh, the Places You’ll Go’ and is intended to chart and celebrate the brand’s achievements over its 21 years. The style is linked to the company’s brand design.

Saltzman Steps Up To Senior Designer

People September 9, 2022 Ilana Greenberg

New Jersey designer Alex Saltzman continues to advance through creative and leadership strides while being honored for her exceptional design prowess.

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