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Category: Package Design USA (PDUSA)

Live Clean Package Design Celebrates Natural Ingredients

Package Design USA (PDUSA) November 12, 2021November 11, 2021 Ilana Greenberg

ROOK/NYC created a brand identity and packaging design refresh that simplifies and amplifies the message that Live Clean is about natural and plant-based ingredients.

OLAY Lid Makes Beauty More Accessible

Package Design USA (PDUSA), Top Stories November 10, 2021November 11, 2021 Ilana Greenberg

An Easy Open Lid will be available on OLAY’s most popular jars. The brand says it is committed to introducing more accessible packaging across all its products by 2025.

Pearlfisher Puts Moms First

Package Design USA (PDUSA), Top Stories October 23, 2021October 23, 2021 Ilana Greenberg

Pearlfisher’s brand and package design of Her.9 – a direct-to-consumer pregnancy nutrition brand – aims to reappraise the sector by speaking to a new generation of moms.

Public Address Makes Vegetables Fun

Package Design USA (PDUSA) October 7, 2021October 7, 2021 Ilana Greenberg

Design and creative studio Public Address was challenged to rebrand vegetables by Wholly Veggie, a plant-based food brand. The brand and package design is intended to be playful, and to make vegetables fun.

Kum & Go Redefines Convenience With Brand Overhaul

Package Design USA (PDUSA) September 29, 2021September 24, 2021 Ilana Greenberg

Convenience store chain Kum & Go is revealing its new brand identity and communication campaign to add a new, creatively-driven dimension to the on-the-go category.

LBB Helps Ajax Reach Millennials and GenZ-ers

Package Design USA (PDUSA) September 23, 2021September 23, 2021 Ilana Greenberg

Little Big Brands partners with legacy brand Ajax on package design of a new European Union product that is targeted to Millennials and GenZ-ers.

LIFEWTR Goes West For Design Inspiration

Package Design USA (PDUSA) September 16, 2021September 16, 2021 Ilana Greenberg

LIFEWTR’s West Coast bottled water collection features artwork from diverse artists and illustrators across Arizona, California, Colorado, Nevada and Washington State.

ROOK/NYC Packaging Plants Seed For Growth

Package Design USA (PDUSA) September 14, 2021 Ilana Greenberg

The new packaging design for seed-based snack company 88 Acres was designed by independent creative agency, ROOK/NYC.

Absolut: Home Swede Home

Package Design USA (PDUSA), Top Stories September 10, 2021September 20, 2021 Ilana Greenberg

Absolut Vodka unveils its biggest design update since its launch in 1979. Paying homage to its credentials of provenance, heritage and authenticity, the iconic bottle’s redesign is committed to showing that Absolut Vodka is still as original as when it began.

CBX Launches CPG Volume Design Offering

Package Design USA (PDUSA) September 9, 2021 Ilana Greenberg

Brand design agency CBX launches Forge, a new volume design offering for CPG companies and retailers that can create product packaging scaled across thousands of product SKUs and dozens of product categories.

Pearlfisher Branding Taps ‘Inner Super Human’

Package Design USA (PDUSA) September 7, 2021September 10, 2021 Ilana Greenberg

Pearlfisher uses multiple exposures and motion blur to visualize the human impacts of the electro-muscle stimulation technology.

Chase and Häagen-Dazs Redefine Luxury

Package Design USA (PDUSA), Top Stories August 17, 2021September 3, 2021 Ilana Greenberg

The Häagen-Dazs brand tapped Chase Design Group to redesign their packaging, express the evolved brand positioning, and infuse an artful playfulness across the line.

Beardwood and Oikos Put Fruit First

Package Design USA (PDUSA) August 14, 2021August 14, 2021 Ilana Greenberg

Oikos has redesigned its blended packs with help from Beardwood&Co. The new look makes fruit the mouthwatering and unapologetic heroes.

Affinity Creative Toasts Women’s Empowerment

Package Design USA (PDUSA) August 13, 2021 Ilana Greenberg

Affinity Creative Group designed and developed a new digital style and website for Cycles Gladiator Wine. The branding is Inspired by the concept of women’s empowerment.

handsome Freshens Meal Delivery Service

Package Design USA (PDUSA) July 16, 2021July 19, 2021 Ilana Greenberg

Branding and experience design agency handsome has modernized Snap Kitchen’s e-commerce and brand experience as it leans into, necessarily given the pandemic, the online market.

Public Address Says Yes To Small Batch Experiments

Package Design USA (PDUSA) July 13, 2021August 13, 2021 Ilana Greenberg

Public Address has completed a project with California winemaker Randall Grahm’s new wine brand, The Language of Yes, a series of small batch experiments.

Breakstone’s Branding Plays On Heritage

Package Design USA (PDUSA) July 9, 2021July 9, 2021 Ilana Greenberg

BrandOpus’ latest work is an overhaul of Kraft Heinz’s cultured dairy brand and East Coast icon. The new work for Breakstone’s is a contemporary twist on the brand’s rich 130-year-old heritage.

Pearlfisher Whale Tail Makes Waves

Package Design USA (PDUSA) June 23, 2021June 23, 2021 Ilana Greenberg

Pearlfisher designs a symbolic whale tail bottle and brand identity for launch of sustainable and ocean-inspired family wellbeing brand, Love Ocean.

Affinity Creative Honors Vineyard Founder

Package Design USA (PDUSA) June 23, 2021June 23, 2021 Ilana Greenberg

Silverado Vineyards in Napa Valley recently tagged Affinity Creative Group to brand a new portfolio of wines, called Borreo, that references a rich history and a unique property.

Embossed Icon Pays Homage To Brandlin Estate

Package Design USA (PDUSA) May 25, 2021May 27, 2021 Ilana Greenberg

Affinity Creative Group has branded Brandlin Estate after its name change. The program includes new packaging and wine labels, as well as a redesigned website.

Wellness Graphics Inspired By Botanist’s Notebook

Package Design USA (PDUSA) May 19, 2021May 20, 2021 Ilana Greenberg

Pearlfisher drew on the the ancient science of Ayurveda and Sri Lankan heritage of the co-founders to brand Botanistry, a premium wellness brand that balances function and flavor, body and mind.

Pearlfisher Branding Captures Duality of Cultures

Package Design USA (PDUSA) May 11, 2021May 14, 2021 Ilana Greenberg

Pearlfisher partners with Tecate to position a new premium light beer. The project includes naming and brand design, all communications and advertising.

Colorado Agency Lends A Helping Can

Package Design USA (PDUSA) May 11, 2021May 19, 2021 Ilana Greenberg

Local Boulder breweries team with creative agency Fortnight Collective to create ‘Colorado Care Can,’ craft beers whose sale will help support those impacted by the Boulder supermarket shooting

DRC On Mission To Make Packaging Eco-Friendly

Package Design USA (PDUSA) May 1, 2021May 13, 2021 Ilana Greenberg

Design Resource Center has launched a new sustainability initiative this spring aiming to make an impact in the consumer packaged goods industry.

Direct-To-Consumer Is In Fashion

Package Design USA (PDUSA) April 29, 2021May 13, 2021 Ilana Greenberg

Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.

Coca-Cola Unveils Minimalist Can Design

Package Design USA (PDUSA), Top Stories April 17, 2021May 5, 2021 Ilana Greenberg

How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.

CBD Oral Strip Delivery Is Relatable As Pack Of Gum

Package Design USA (PDUSA) April 1, 2021April 22, 2021 Ilana Greenberg

Affinity Creative Group has developed a 360-degree customer experience to deliver on PharmaStrip’s vision to offer a better form factor for the delivery of CBD and supplements.

Fortnight Collective Captures Kombucha’s Uplift

Package Design USA (PDUSA) April 1, 2021April 22, 2021 Ilana Greenberg

Fortnight Collective develops packaging and brand identity for Allkind hard kombucha that speaks to the core of the product – uplifting, healthy and organic.

Chase Draws Inspiration From Origin Story

Package Design USA (PDUSA), Top Stories April 1, 2021April 14, 2021 Ilana Greenberg

Chase Design Group helped position plant-based brand Follow Your Heart as a leader in the multi-billion-dollar plant-based industry with a new identity.

Lea Carey Illustrates Zaddy’s Cans

Package Design USA (PDUSA) March 31, 2021April 7, 2021 Ilana Greenberg

Zaddy’s, a new ready-to-drink canned cocktail company, is introducing three new drinks, with the health conscious drinker in mind. Illustrator Lea Carey designed the labels, which evoke Northern California scenes and are easily removable for proper recycling.

PepsiCo Designers Rise To Occasion

Package Design USA (PDUSA), Top Stories March 25, 2021April 7, 2021 Ilana Greenberg

New MTN DEW RISE ENERGY will launch with a bold visual identity created by PepsiCo’s in-house design team. A lion logo and LeBron James are in the mix.

TGG Balances Compliance With Beauty In Rx-to-OTC Switch

Package Design USA (PDUSA) March 25, 2021April 7, 2021 Ilana Greenberg

The Goldstein Group created a balancing act for Poland’s Aleric Spray as it moves from Rx to OTC, i.e, compliance with EU regulations and a consumer-centric design strategy.

Williams Chechet Brings Afro Pop to Bature Brewery

Package Design USA (PDUSA) March 21, 2021April 7, 2021 Ilana Greenberg

The first craft brewery in Nigeria has released new can designs by Afro pop artist Williams Chetchet to coincide with the opening of a new brewery in Lagos.

Hemp Beverage Keeps On Truckin’

Package Design USA (PDUSA) March 13, 2021April 7, 2021 Ilana Greenberg

MAD TASTY, a hemp-infused sparkling water, is embarking on its first ever OOH campaign. Through a partnership with OOH ad company Boxi, branded trucks will drive through neighborhoods in LA and Orange County.

Hilo Life Declares ‘No More Snackrifice’

Package Design USA (PDUSA) March 6, 2021April 7, 2021 Gordon Kaye

PepsiCo’s in-house design team has launched an extension to keto-friendly brand, Hilo Life. Hilo Life Almond Flour Tortilla Style Chips are the first keto-friendly chip made with almond flour.

Jimmy John’s Brand Gets A ChangeUp

Package Design USA (PDUSA) February 24, 2021February 24, 2021 Ilana Greenberg

Feeling the need to evolve its ‘freaky fast’ reputation, Jimmy John’s and design firm ChangeUp sought to focus on quality – while simplifying the logo and amplifying other familiar elements such as color palette and illustrations.

LIFEWTR Features Black Art Rising

Package Design USA (PDUSA) February 22, 2021February 23, 2021 Ilana Greenberg

In celebration of Black History Month, LIFEWTR has released the Black Art Rising Series, a limited time bottle collection featuring the artistic expressions of three Black purpose-led artists.

New MGD Identity Has Nothing To Hide

Package Design USA (PDUSA), Top Stories February 22, 2021February 24, 2021 Ilana Greenberg

A new brand identity for ’90s beer icon, Miller Genuine Draft, developed by creative agency BrandOpus, embraces a more authentic ‘nothing-to-hide’ aesthetic with bolder colors, simpler type, and more distinctive eagle and sun icons.

St. John Helps Wonderbird Take Flight

Package Design USA (PDUSA), Top Stories February 22, 2021March 3, 2021 Ilana Greenberg

Independent agency St. John led the charge in concepting, designing and executive all aspects of Wonderbird, a new fast food chicken concept that seeks to close the gap between convenience and quality.

Affinity Creative’s Sweet Wine Labels

Package Design USA (PDUSA) February 17, 2021 Ilana Greenberg

Cynthia Sterling, Creative Director at Affinity Creative Group, recently led a brand redesign program for Oliver Winery and Vineyards that proudly embraces its sweet wine nature.

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