The Häagen-Dazs brand tapped Chase Design Group to redesign their packaging, express the evolved brand positioning, and infuse an artful playfulness across the line.
Category: Package Design USA (PDUSA)
Beardwood and Oikos Put Fruit First
Oikos has redesigned its blended packs with help from Beardwood&Co. The new look makes fruit the mouthwatering and unapologetic heroes.
Affinity Creative Toasts Women’s Empowerment
Affinity Creative Group designed and developed a new digital style and website for Cycles Gladiator Wine. The branding is Inspired by the concept of women’s empowerment.
handsome Freshens Meal Delivery Service
Branding and experience design agency handsome has modernized Snap Kitchen’s e-commerce and brand experience as it leans into, necessarily given the pandemic, the online market.
Public Address Says Yes To Small Batch Experiments
Public Address has completed a project with California winemaker Randall Grahm’s new wine brand, The Language of Yes, a series of small batch experiments.
Breakstone’s Branding Plays On Heritage
BrandOpus’ latest work is an overhaul of Kraft Heinz’s cultured dairy brand and East Coast icon. The new work for Breakstone’s is a contemporary twist on the brand’s rich 130-year-old heritage.
Pearlfisher Whale Tail Makes Waves
Pearlfisher designs a symbolic whale tail bottle and brand identity for launch of sustainable and ocean-inspired family wellbeing brand, Love Ocean.
Affinity Creative Honors Vineyard Founder
Silverado Vineyards in Napa Valley recently tagged Affinity Creative Group to brand a new portfolio of wines, called Borreo, that references a rich history and a unique property.
Embossed Icon Pays Homage To Brandlin Estate
Affinity Creative Group has branded Brandlin Estate after its name change. The program includes new packaging and wine labels, as well as a redesigned website.
Wellness Graphics Inspired By Botanist’s Notebook
Pearlfisher drew on the the ancient science of Ayurveda and Sri Lankan heritage of the co-founders to brand Botanistry, a premium wellness brand that balances function and flavor, body and mind.
Pearlfisher Branding Captures Duality of Cultures
Pearlfisher partners with Tecate to position a new premium light beer. The project includes naming and brand design, all communications and advertising.
Colorado Agency Lends A Helping Can
Local Boulder breweries team with creative agency Fortnight Collective to create ‘Colorado Care Can,’ craft beers whose sale will help support those impacted by the Boulder supermarket shooting
DRC On Mission To Make Packaging Eco-Friendly
Design Resource Center has launched a new sustainability initiative this spring aiming to make an impact in the consumer packaged goods industry.
Direct-To-Consumer Is In Fashion
Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.
Coca-Cola Unveils Minimalist Can Design
How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.
Fortnight Collective Captures Kombucha’s Uplift
Fortnight Collective develops packaging and brand identity for Allkind hard kombucha that speaks to the core of the product – uplifting, healthy and organic.
Chase Draws Inspiration From Origin Story
Chase Design Group helped position plant-based brand Follow Your Heart as a leader in the multi-billion-dollar plant-based industry with a new identity.
Lea Carey Illustrates Zaddy’s Cans
Zaddy’s, a new ready-to-drink canned cocktail company, is introducing three new drinks, with the health conscious drinker in mind. Illustrator Lea Carey designed the labels, which evoke Northern California scenes and are easily removable for proper recycling.
PepsiCo Designers Rise To Occasion
New MTN DEW RISE ENERGY will launch with a bold visual identity created by PepsiCo’s in-house design team. A lion logo and LeBron James are in the mix.
TGG Balances Compliance With Beauty In Rx-to-OTC Switch
The Goldstein Group created a balancing act for Poland’s Aleric Spray as it moves from Rx to OTC, i.e, compliance with EU regulations and a consumer-centric design strategy.
Williams Chechet Brings Afro Pop to Bature Brewery
The first craft brewery in Nigeria has released new can designs by Afro pop artist Williams Chetchet to coincide with the opening of a new brewery in Lagos.
Hemp Beverage Keeps On Truckin’
MAD TASTY, a hemp-infused sparkling water, is embarking on its first ever OOH campaign. Through a partnership with OOH ad company Boxi, branded trucks will drive through neighborhoods in LA and Orange County.
Hilo Life Declares ‘No More Snackrifice’
PepsiCo’s in-house design team has launched an extension to keto-friendly brand, Hilo Life. Hilo Life Almond Flour Tortilla Style Chips are the first keto-friendly chip made with almond flour.
Jimmy John’s Brand Gets A ChangeUp
Feeling the need to evolve its ‘freaky fast’ reputation, Jimmy John’s and design firm ChangeUp sought to focus on quality – while simplifying the logo and amplifying other familiar elements such as color palette and illustrations.
LIFEWTR Features Black Art Rising
In celebration of Black History Month, LIFEWTR has released the Black Art Rising Series, a limited time bottle collection featuring the artistic expressions of three Black purpose-led artists.
New MGD Identity Has Nothing To Hide
A new brand identity for ’90s beer icon, Miller Genuine Draft, developed by creative agency BrandOpus, embraces a more authentic ‘nothing-to-hide’ aesthetic with bolder colors, simpler type, and more distinctive eagle and sun icons.
St. John Helps Wonderbird Take Flight
Independent agency St. John led the charge in concepting, designing and executive all aspects of Wonderbird, a new fast food chicken concept that seeks to close the gap between convenience and quality.
Affinity Creative’s Sweet Wine Labels
Cynthia Sterling, Creative Director at Affinity Creative Group, recently led a brand redesign program for Oliver Winery and Vineyards that proudly embraces its sweet wine nature.
Dove Creates Refillable Deodorant Package
Dove, one of the largest beauty brands in the world, has launched its latest innovation that is set to transform daily deodorant use: refillable deodorant.
Bourbon Legend Distilled Into Soda Brand
Cornett creative agency helps Buffalo Trace Distillery launch Freddie’s Old Fashioned Soda, a craft soda brand named in honor of its long-time Bourbon Hall of Famer Freddie Johnson.
Package Design Webinar This Week
Special alert for package designers: Neenah is hosting a free webinar on February 4 full of packaging inspiration, sustainable insights, and memorable branding ideas.
R/GA Repositions Anchor
R/GA San Francisco was tapped to rethink Anchor Brewing’s branding and packaging redesign for the first time in the company’s 125 years.
Coca-Cola With Coffee Pioneers New Category
Amid a downward trend in soda sales and the impact of the coronavirus, Coca-Cola is tweaking its portfolio. The latest introduction, a Coke with Coffee mashup.
Phenomenon Branding Tackles Fatty Stigma
Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.
Denomination Rebrand Signals Sweet Success
In the face of an increasing number of challenger brands, Castello del Poggio needed to shore up its position as a market leader. To achieve this, Denomination has brought all things Italian back to the fore.
Design Packaging With A Sustainable End In Mind
Kristen Duncan of Neenah speaks candidly about consumer influence on sustainable branding decisions, and the role designers play in responsible disposal of product packaging.
JKR Makes Baskin-Robbins Cool Again
JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.
JAM Cleans Up Ajax Portfolio
AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.
Humble Flower, Next Level Cannabis-Infused Skincare
Humble Flower skincare products, made with superior quality CBD and natural ingredients, looked to Edition to advance its packaging and destigmatize the use of cannabis. Neenah packaging products helped.