The history of Stella Artois and its logo dates back to 1366 in Leuven, Belgium. This means there is a probability that the beer portrayed in historical paintings throughout Europe could be a Stella Artois, and thus an advertising campaign was born.
British Vogue has released its first braille edition. Titled ‘Reframing Fashion’, the May issue focuses on disability justice, accessibility and pride. It is produced in collaboration with Tilting the Lens, an accessibility and inclusion consultancy company.
Noun Ventures partners with Protein Puck to bring new branding to life visually with a mark, name, and creative assets including packaging, writing, design, and photography. The goal is a visual upgrade and expansion into new markets nationwide.
Sundance, the independent film festival, reveals a new logo and its first full brand identity intended for long-term use. Porto Rocha designed the symbol and brand language to create continuity and flexibility.
For the second year, Skittles has launched a limited-edition lineup of LGBTQ+ Pride packs with exclusive designs created by LGBTQ+ artists. The packaging aims to increase visibility and support for the community.
Chermayeff & Geismar & Haviv has redesigned the identity for Warner Bros. Pictures and the entire Warner Bros. family of brands. The new shield will be seen in two renditions: solid for corporate communictions and outline to promote content.
The 60th anniversary package design showcase, sponsored by Neenah, stands among our largest ever with more than 300 projects for your review. Collectively, it is a display of the power of design.
Creative company Mrs&Mr has rebranded Blink Fitness as an affordable feel-good fitness brand. The new visual identity system refreshes the Blink look and feel to elevate the brand’s positioning as aspirational, approachable and accessible. Blink has more than 100 locations nationwide.
A creative strategy and brand identity system developed in partnership with JKR seeks to bring a bold, fresh and distinctive communication style to the off-price market. Nordstrom Rack elements include a new logo, custom typeface, and more vibrant palette.
Pentagram partner Eddie Opara creates the brand identity and packaging for a cannabis brand with the mission to right the wrongs of the War on Drugs especially with regard to incarceration rates. Ben of Ben & Jerry’s Ice Cream is the company founder.
Rich Tu has joined hybrid creative studio/artist rep firm Sunday Afternoon as ECD/partner. He is deeply immersed in youth culture and will help brands connect with that important group as he runs the design studio and recruits new diverse talent.
The new Schwab Learning Center is a stigma-busting innovation lab for Stanford University and local high school students with dyslexia and other learning differences. Designer Gil Gershoni, a dyslexic himself, sees the differences not as disabilities but rather as hyper-abilities.
NESQUIK has partnered with FutureBrand to launch a long-awaited brand refresh featuring iconic mascot Quicky reimagined for a digital-future and living in the ‘phygital’ world that has become familiar to the next generation of consumers. A new logo adds an animated splash.
The highly anticipated Grand Central Madison has officially opened in Manhattan NYC. Applied Design developed the look and feel for the station-within-a-station, the largest rail terminal built in the U.S. in decades, including an animated map for commuters.
For 60 years, the first edition of Graphic Design USA has recognized ‘People to Watch’ who embody the spirit of the creative community. Individuals we know and respect for a combination of talent, success, leadership, newsworthiness, influence, and community service writ large.
7UP® has announced a modern design that adds moments of ‘UPliftment’ and positivity and surprise to the everyday, and that elevates the brand’s international positioning. The identity is by PepsiCo Design and Innovation.
Walmart is out with a complete rebrand of its intimates and sleepwear private brand, in collaboration with Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures.
Chermayeff & Geismar & Haviv has redesigned the logo for the TCS New York City Marathon. A key goal is to create a powerful and independent brand asset for event and sponsor.
Our annual showcase captures the power of creative professionals to serve and shape commerce, culture and causes. Billerud North America, a leading manufacturer of coated graphic and specialty papers, is sponsor. A new ‘Designing For Good’ category is inspired by talent solutions firm Robert Half.
Monotype has released its annual Type Trends Report examining how the current state of affairs manifests in design terms. The 10 trends showcase how expressions and digital touchpoints are becoming increasingly important to brands.
Online grocer Misfits Market looks to continue the brand’s mission of breaking the cycle of food waste with a new private label brand, Odds & Ends.
To mark the milestone of its 40th year, VSA sought to do something different from the typical approach. The firm created a video series exploring the power of human-centered design in all forms.
It is only one survey, but new research has revealed that Nebraska is the best state in the US to work as a graphic designer. The study by Pixlr.com, a leading web-based photo editor, analyzed US Census Bureau data to make the discovery.
Chermayeff + Geismar + Haviv has developed the logo for Warner Bros. Discovery’s global centennial campaign, Celebrating Every Story, ahead of the studio’s 100th anniversary this coming April.
Audi has redesigned its four-ring logo, giving it a new two-dimensional appearance. The new-look emblem also trades the old chrome-colored rings for new black and white ones.
GDUSA highlights creative and thought leaders who use design principles, talents and skills to make the world a better place as they see it.