Seventh Generation has unveiled the biggest brand evolution in its 30+ year history including a new logo incorporating seven overlapping leaves and a molecular-inspired packaging visual identity.
Category: Top Stories
So: Brands Must Get Social & Political
Alan So of the Skona agency on why brands should be affluent in social/cultural ideologies and not just on product anymore. Airbnb, Target, Patagonia provide good and relevant examples.
Parsons’ Core Creative Agency At 50
Parsons’ Core Creative Agency is celebrating its 50th anniversary. This in-house design department looks back and looks forward as it continues to express and protect the essence of the brand, product, and mission.
Pearlfisher Serves Beanless Coffee
Pearlfisher has partnered with Compound Foods in their mission to brew a new beanless coffee that is eco-friendly and lab-grown. The branding focuses on the emotional and inviting appeal of coffee rather than the product’s scientific or futuristic nature.
Warner Bros. Discovery Embraces Shield
Chermayeff & Geismar & Haviv have designed the identity for the merger of WarnerMedia with Discovery to form Warner Bros. Discovery. The WB shield has been retained but updated.
Tweaking A Milton Glaser Logo
Brooklyn Brewery has launched its global design refresh by Robot Food. Building carefully and respectfully on a logo created by design legend Milton Glaser, the design firm notes that “It’s all too easy to f*** up an icon.”
Infinitely Generative ‘Unbiased’ Logo
Talia Cotton is a designer and coder at Pentagram, and a 2018 GDUSA Student to Watch. Her logo for GBA, a new arts organization, is infinitely generative, computer-generated but human-driven and, thus, the inherent design bias is reduced or removed.
Extra Breaks With Dental Hygiene Codes
Mars Wrigley approached Elmwood to rebrand Extra, creating a new brand expression to unify global markets, appeal to younger consumers, and transform it into a lifestyle brand that shifts from hygiene to flavor.
Gwen O’Brien: Crypto, NFTs and Design
An interview with Gwen O’Brien, an award-winning designer, currently working on her latest project, Design X Collective, a decentralized design studio in the metaverse. She specializes in NFTs, the blockchain, and the future of graphic design.
Baskin-Robbins Says ‘Seize The Yay’
Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.
Rule29 Urges Stand With Ukraine
Rule29 has put together a campaign to raise money and awareness for Ukraine. This includes a website with multiple resources and, perhaps most important, a limited edition poster with funds going to help Ukrainian refugees.
Foodbank Branding Freshens Mission
After over 35 years, Second Harvest has a new logo and branding by Planet Propaganda. The goal is to stand out in the modern food support landscape, promoting fresh foods, accessibility and optimism.
Instacart Logo Points To Future
As pickup and delivery service Instacart continues to grow, the brand is updating its look. Rather than focus on its familiar orange carrot, the emphasis has shifted to the green stem, which doubles as an arrow.
72andSunny Takes On Period Poverty
72andSunny has partnered with PERIOD. and other non-profits to raise awareness around period poverty. The design team highlights fact that sanitary products are not eligible for SNAP with a ‘loophole’ that delivers tampons with cereal.
Ogilvy Squares Away NY Phil Logo
Ogilvy launches a full rebrand of the New York Philharmonic as the NY Phil prepares to return to David Geffen Hall this coming fall. The identity features the square within Lincoln Center that lives within the grid that is New York City.
Posters Celebrate Oscars And Pop Art
Shutterstock has released 10 bespoke pop art movie posters that honor the Best Picture nominees at the 94th Academy Awards, marking its decade-long annual Oscar Pop! poster series.
Arcana Academy NFT Collection Balloons
LA’s Arcana Academy creates NFT’s to support non-profit Balloon Brigade.
Rolling Stones Reimagine Logo At 60
The Rolling Stones have once again reimagined their iconic logo to celebrate the band’s 60th anniversary. The update is credited to British artist Mark Norton, who has contributed to the band’s projects over the years.
Roxane Gay Keynotes SVA Commencement
SVA is going to have its first in-person commencement ceremony in two year with guest speaker Roxane Gay at Radio City Music Hall on Sunday, May 22.
CONTINO Refreshes Modern Americana
Reimagining an all-American look for modern times, design studio CONTINO rebrands food truck and newly opened restaurant Yankee Doodle Dandy’s with a tone that seeks to unify rather than divide.
Clarkmcdowall Unifies Association Brand
Brand architects Clarkmcdowall have nurtured a visual identity that unites two associations into one – International Fresh Produce Association – while positioning the new organization as a leader and source of inspiration.
Butchershop Stars In Brand Transformation
Butchershop refreshed Paddle from a tax troubleshooter to a global gateway with a logo that twinkles and clean brand imagery that borrows from the world of sci-fi.
Elmwood Tackles The Taboo
Elmwood leverages humor and graphic playfulness to create a more relatable brand expression for Preparation H, de-stigmatize the subject, and help it appeal to consumers of all ages.
Radical Simplification For Economist Group
A new Wolff Olins’ rebrand allows The Economist Group to safeguard the editorial independence of The Economist, give other core brands their own value proposition, and link them together with a “red thread.”
Colle McVoy: Long Live The Horse
Leading animal health company Zoetis evolves their equine brand as part of a revamp by Colle McVoy and 10 Thousand Design. A touching video leaves viewers wondering “Who’s caring for who?”
2022 GDUSA People To Watch
Our 2022 GDUSA People To Watch spotlight on creative professionals who embody the spirit of the creative community. It is a tradition that reaches back to 1963.
2022 GDUSA Students To Watch
With the help of several of America’s leading art and design schools, we once again identify top students ready to burst on the design scene.
Penn Station Map Welcomes Visitors
Creative Source designed the massive map illustration that enhances the glass and steel spandrel at the East End Gateway to Penn Station.
Northern Pacific Spreads Its Wings
Northern Pacific Airways introduced a new livery design curated by Edmond Huot. The look is intended to reflect the natural beauty of the Alaskan wilderness, including a visual nod to the Northern Lights.
Walmart Goes Omni Shopping
Designed by Landor & Fitch, Walmart has unveiled its signature experience ‘Time Well Spent,’ the second phase of a digital shopping experience that help customers navigate the omni shopping experience.
6 Decades of GDUSA People To Watch
In anticipation of our 2022 GDUSA People To Watch annual feature, now at the printer, here is a roster of past People To Watch since 1963. You will find undisputed historical giants, legends and legends-to-be, as well as a few one-hit-wonders.
Coca-Cola Rolls Out New Cans
Natalie Suarez, senior brand manager, Coke Choice Portfolio: ‘We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design.’
2021 GDUSA Annual Awards Showcase
Our 58th annual showcase – sponsored by Verso Corporation – presents 700+ projects that reflect the many ways in which graphic design and visual communication shapes commerce and culture.
Mucho Rebrands VISA Two-Bar Symbol
Global design studio Mucho launched a new brand identity for VISA. Aiming to shift perceptions of the company as all about credit cards, the designers position the brand as “infrastructure that moves a payment from point A to point B.”
COLLINS De-Trolls Digital Discourse
To reflect both OpenWeb’s evolution and its mission to fuel relationships between publishers, audiences, and advertisers through healthy online conversation, COLLINS was invited to drive not just a rebranding, but a full-on reimagination of the brand.
LOVE Shares Warhol’s Beauty Philosophy
LOVE embraces Andy Warhol’s beauty philosophy for skincare brand SK-II. To make its point, the agency delved into another Warhol passion: broadcast tv and his famed technicolor patterns.
Pearlfisher and LOOP Positively Driven
Reflecting on the way the insurance industry continues to stereotype based on demographics rather than the individual, Pearlfisher developed for Loop auto insurance a central creative positioning of the ‘infinite loop’ that keeps everyone informed and involved.
Jessica de Jesus Initiates At LA Times
Jessica de Jesus has been named deputy design director of initiatives for the Los Angeles Times. Previously, she was the creative director at Bitch Media, a pop culture-focused feminist nonprofit media organization.
Loyalkaspar Moves Magnolia To Discovery+
The Magnolia Network is making its debut on linear television, replacing the DIY Network, on Discovery+. The new brand by loyalkaspar is rooted in the core branding of the Magnolia master brand, but aims to carve a path of its own.
Hyperakt Objects To Legalese
Hyperakt presents a new branding and logo for Brooklyn Defenders, representing over 25,000 Brooklynites a year. The result is encapsulated by three words: Defend, Advocate, Change. The tagline is supported by a wholesale reworking of the verbal identity and communication tone.