In advance of the launch of IRIS’ Flow Headphones, Trollback+Company delivered a brand foundation, logo and visual identity to help the audio brand standout in a sea of corporate audio and 3D sound technologies.
Category: Top Stories
LogoLounge 2020 Trend Report
The LogoLounge 2020 trend report is an observation on the logo industry: the ideas here can push your design skills to the next level and keep the trajectory moving to the next iteration.
Elle Morris On Branding and Race
Elle Morris, CEO of Snapdragon, a women-owned, minority-owned brand design consultancy, says design and designers must lead in the fight against systemic racism. Enlightened branding can help.
2020 American Web Design Awards
Our 20th annual showcase of the power of design to enhance online communications and experiences.
Trollback Shapes New TBS Identity
Trollback+Company delivers a brand evolution for TBS, moving the network from a tv comedy brand to a genre-fluid entertainment destination.
Thoughts On Branding In A Pandemic
Though it may seem difficult, this pandemic may be the right time to establish or pivot to re-establish a distinctive position in a potential customer’s mind.
O’Halloran Keeps Delivering Covid Staples
Kelly O’Halloran continues to add to her collection of gouache paintings that commemorate Covid-related products that have gained elevated/celebrity status over the last couple of months, and continues to sell them to raise money for Feeding America.
JKR Intros Heinz Global Masterbrand
A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.
New Challenge For Bob Isherwood
Bob Isherwood of Saatchi & Saatchi fame, has joined The One Club to head up its Professional Development programming.
Bedding Brand Comma Invites A Pause
Elmwood NY partnered with Comma. a direct-to-consumer bedding startup, to design all facets of its brand identity, including brand positioning, visual identity, logo and wordmark design, activation assets and guidelines.
Pearlfisher & ShopRite Develop Brand
Pearlfisher has created and developed the brand for Bowl & Basket, an ambitious new private label from ShopRite.
Staying Creative While Staying In Place
Joe Violante of CBX on how to stay creative – and reconnect with your creative joy – during the coronavirus shelter-in-place.
Covidesign Spotlight: Color Speaks
Gensler is creating vibrant murals to help small business owners and to show how design can inspire hope in a time of trouble.
2020 GDUSA Package Design Annual
Our annual package design competition celebrates beauty, style, and designs that forges an emotional link with the buyer … more important now than ever before.
Gordon Kaye On The Pandemic Pause
A first cut on how graphic designers are dealing with the coronavirus crisis in real time. Send your thoughts and experiences for publication to editorial@gdusa.com
TerDawn DeBoe: My Son, My Client
Graphic designer TerDawn DeBoe executed a project for her son and re-learned some valuable lessons.
ECP Agency Sees Unity In Distance
A coronavirus PSA from Extra Credit Projects promotes unity and social distancing.
Pantone COY Foresaw Need For Stability
The 2020 Pantone Color of the Year is a simple, elegant and enduring PANTONE 19-4052 Classic Blue.
K-Y and Design Bridge Put Females First
Design Bridge New York and K-Y have announced new branding and packaging that champion female sexual empowerment and equality in the bedroom.
2020 GDUSA Top Graphic Design Schools
The 2020 list of GDUSA’s favorite programs and institutions that prepare students to work in professional graphic design; it’s a mix of objective, subjective and our own decades of being in the fray.
2020 GDUSA People To Watch
GDUSA starts each year by choosing a group of People To Watch who embody the spirit of the creative community.
Less Is More In Pantone Fashion Palette
Pantone Color Institute has released its Autumn/Winter 2020/2021 Fashion Color Trend Report; it’s a color palette ‘stripped of excess’.
Sweet Spot For Skittles Sub Brand
Mars Wrigley partners with Straight Forward Design on Skittles first-ever sub brand and finds balance between new and familiar.
2020 GDUSA Students to Watch
Our annual Students To Watch feature has become a tradition that resonates and renews: the students get recognized and the professional creative community gets refreshed.
B&T Captures Geek Culture For SYFY Wire
Block&Tackle rebrand for SYFY WIRE, an editorial brand for fans of sci-fi, fantasy and horror, taps into comics and fan-made aesthetics.
Iridescence Brings Beauty Brand To Light
LIVIN’ LLC came to QNY Creative to craft a memorable beauty brand focusing on its Ópalens luxury sunless tanner.
2019 American Graphic Design Awards
Showcasing the increasingly expansive ways in which graphic design shapes business, society, products, services, commerce and culture.
C&G Partners Depict Hunt For Bin Laden
C&G Partners designed the Hunt for Bin Laden exhibit at the September 11 National Museum; it unfolds as a (horrific) crime story.
New Chicago Fire Logo Ignited
The new logo for the Chicago Fire Football Club was designed by Doubleday & Cartwright. It features a mirrored icon in which flames are inverted to become a crown.
2019 Responsible Designers to Watch
Exclusively sponsored by Domtar, GDUSA presents it annual selection of leading creatives who exemplify the ‘designing for good’ movement.
2019 Health + Wellness Design Awards
Our 2019 Health + Wellness Design Awards™ showcase takes the big picture of health.
2019 Cannabis Industry Graphics Awards™
GDUSA presents the winners of our inaugural Cannabis Industry Graphics Awards™ encompassing graphics for CBD, Hemp, Legal Marijuana, and more
Pearlfisher Says Yes To NOgroni®
The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.
Paris Presents 2024 Olympics Logo
The Paris Olympics has a logo. The design is said to bring together three symbols connected to sport, the Games and France: the gold medal, the Olympic and Paralympic flames, and Marianne.
Our 33rd Annual Stock Visual Survey
GDUSA 33rd Annual Stock Visual Reader Survey continues our documentation of this important and evolving designer resource
Designing A Package Full Of Memories
Jess Glebe Design developed the Penny & Rose brand identity and package design. Each of the brand’s 11 scents is named for a distinct childhood memory.
Lay’s Bag Influenced by Instagram
Lay’s newly redesigned potato chip bag has been updated for the social media era.
2019 American Inhouse Design Awards
GDUSA’s American Inhouse Design Awards™ is the original and premier showcase for inhouse design work.
Watermark Lets Sun Shine Through
Obsession approached Watermark to update the wine brand for a younger audience. A unique typographic pattern lets the aluminum, and the sun, shine through.
Seal and Ribbon Elevate Cracker Barrel
BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.