Taamrat Amaize joins COLLINS as Head of Strategy. She will help the branding and design agency confront a growing skepticism of brands, and was integral to their recent work reimaging Robinhood.
Category: Top Stories
Bringing Nobility To Wine Labels
The Loire Valley region wine category is awash with old-fashioned brand and packaging identities; brand owner Fourth Wave approached Denomination to disrupt things with more attitude and less chateaux.
PepsiCo Gets A Grip On New 2L
PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.
The Martin Agency Hatches Happy Mindset
Happy Egg Co. has rolled out its first work with The Martin Agency and illustrator Tom Brolga, setting the tone for a significant reposition of the fastest growing egg brand.
BrandOpus Punctuates Seltzer Innovation!
BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.
2020 Health + Wellness Design Awards
Our annual GDUSA Health + Wellness Design Awards™ competition honors graphic excellence in this fast-growing, hugely important, and high-profile segment of the economy.
Annie Yang: Branding For Me, By Me
Annie Yang of Conran Design Group says that young audiences want a real connection with a brand, one that has ‘an authentic integration into our lives.’
Pandemic Leads To Journey of Gratitude
JinJa Birkenbeuel, CEO, Birk Creative, came up with an idea to help small businesses survive during the pandemic that includes giving them a marketing tool subsidized by her agency.
FITCH Reimagines Walmart Experience
Walmart unveils a mobile-first in-store shopping experience. Brandon Boston of FITCH leads the effort which features a sleek design aesthetic, a layout that spotlights products, and end-to-end digital navigation.
CBX Helps Smucker Pivot
CBX partnered with the 123-year-old heritage brand to create an identity that reflected their roots in jams and jellies while also reflecting cross-category leadership and future ambitions.
Pantone Releases ‘Period’ Red
Pantone Color Institute partners with Intimina to release a custom Pantone red color emblematic of a period. The new red shade has been created to break the stigma around menstruation and promote period positivity.
Pentagram Puts Drivers In The Mood
Pentagram has created a brand identity system for Waze, the navigation app that helps drivers work together to beat traffic. The identity updates the familiar Wazer symbol, introduces a set of new mood emojis, and streamlines the platform’s signature use of illustration.
Tecate Becomes More Cosmopolitan
Elmwood New York studio worked with Tecate to modernize its brand identity to help the beloved Mexican beer become a lifestyle brand whose appeal extends to the younger urban consumer.
Graphic Novel Illustrates Instinet Story
Thinkso reimagines the story of Instinet and the fintech revolution in the form of a graphic novel. The result is a visually rich, premium case-bound book that doesn’t just talk about innovation but also demonstrates it.
BRIGADE’s Science-Forward ‘Bat-Signal’
BRIDGADE helps bat conservationists disrupt the status quo and gain consumer trust with new branding that is unabashedly science-forward and features fearless conservationists in the field.
Rule29 Gets Out The Vote
ShouldIVote.us is a colorful and easily navigable website, created by Rule29, that helps visitors by explaining how to register, why your vote matters, and why it is important to encourage family and friends to vote as well.
2020 American Inhouse Design Awards
GDUSA’s 2020 American Inhouse Design Awards is the original and premier showcase for outstanding work by inhouse creative professionals.
AIGA Unidos Hispanic Heritage Talks
Under the AIGA Unidos umbrella, and throughout Hispanic Heritage Month, Latinx and Hispanic Creatives are sharing their culture, contributions and best practices to move design forward.
Visualizing A Virtuous Cycle
Chermayeff & Geismar & Haviv have designed the logo for Corus International, the new parent brand for Lutheran World Relief and IMA World Health.
Cow Icon Has The Last Laugh
Team Creatif USA bring ingenuity when updating the Laughing Cow brand’s visual story by bringing new life to the iconic cow design.
Dreams In The Time of Covid
In new research, The Sleep Judge gathered information from over 1,000 people and had them describe the content, emotions, and colors of their dreams and nightmares. And two graphic designers brought the results to life.
BrandOpus Plants Story For Vyne
Molson Coors Brewing Company has released Vyne, a hop infused sparkling water which brings to life the complex flavors of hops, with innovative branding by BrandOpus.
Trollback Reshapes Culture of Sound
In advance of the launch of IRIS’ Flow Headphones, Trollback+Company delivered a brand foundation, logo and visual identity to help the audio brand standout in a sea of corporate audio and 3D sound technologies.
LogoLounge 2020 Trend Report
The LogoLounge 2020 trend report is an observation on the logo industry: the ideas here can push your design skills to the next level and keep the trajectory moving to the next iteration.
Elle Morris On Branding and Race
Elle Morris, CEO of Snapdragon, a women-owned, minority-owned brand design consultancy, says design and designers must lead in the fight against systemic racism. Enlightened branding can help.
2020 American Web Design Awards
Our 20th annual showcase of the power of design to enhance online communications and experiences.
Trollback Shapes New TBS Identity
Trollback+Company delivers a brand evolution for TBS, moving the network from a tv comedy brand to a genre-fluid entertainment destination.
Thoughts On Branding In A Pandemic
Though it may seem difficult, this pandemic may be the right time to establish or pivot to re-establish a distinctive position in a potential customer’s mind.
O’Halloran Keeps Delivering Covid Staples
Kelly O’Halloran continues to add to her collection of gouache paintings that commemorate Covid-related products that have gained elevated/celebrity status over the last couple of months, and continues to sell them to raise money for Feeding America.
JKR Intros Heinz Global Masterbrand
A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.
New Challenge For Bob Isherwood
Bob Isherwood of Saatchi & Saatchi fame, has joined The One Club to head up its Professional Development programming.
Bedding Brand Comma Invites A Pause
Elmwood NY partnered with Comma. a direct-to-consumer bedding startup, to design all facets of its brand identity, including brand positioning, visual identity, logo and wordmark design, activation assets and guidelines.
Pearlfisher & ShopRite Develop Brand
Pearlfisher has created and developed the brand for Bowl & Basket, an ambitious new private label from ShopRite.
Staying Creative While Staying In Place
Joe Violante of CBX on how to stay creative – and reconnect with your creative joy – during the coronavirus shelter-in-place.
Covidesign Spotlight: Color Speaks
Gensler is creating vibrant murals to help small business owners and to show how design can inspire hope in a time of trouble.
2020 GDUSA Package Design Annual
Our annual package design competition celebrates beauty, style, and designs that forges an emotional link with the buyer … more important now than ever before.
Gordon Kaye On The Pandemic Pause
A first cut on how graphic designers are dealing with the coronavirus crisis in real time. Send your thoughts and experiences for publication to editorial@gdusa.com
TerDawn DeBoe: My Son, My Client
Graphic designer TerDawn DeBoe executed a project for her son and re-learned some valuable lessons.
ECP Agency Sees Unity In Distance
A coronavirus PSA from Extra Credit Projects promotes unity and social distancing.
Pantone COY Foresaw Need For Stability
The 2020 Pantone Color of the Year is a simple, elegant and enduring PANTONE 19-4052 Classic Blue.