Seventh Generation has unveiled the biggest brand evolution in its 30+ year history including a new logo incorporating seven overlapping leaves and a molecular-inspired packaging visual identity.
Alan So of the Skona agency on why brands should be affluent in social/cultural ideologies and not just on product anymore. Airbnb, Target, Patagonia provide good and relevant examples.
Pearlfisher has partnered with Compound Foods in their mission to brew a new beanless coffee that is eco-friendly and lab-grown. The branding focuses on the emotional and inviting appeal of coffee rather than the product’s scientific or futuristic nature.
Chermayeff & Geismar & Haviv have designed the identity for the merger of WarnerMedia with Discovery to form Warner Bros. Discovery. The WB shield has been retained but updated.
Talia Cotton is a designer and coder at Pentagram, and a 2018 GDUSA Student to Watch. Her logo for GBA, a new arts organization, is infinitely generative, computer-generated but human-driven and, thus, the inherent design bias is reduced or removed.
Mars Wrigley approached Elmwood to rebrand Extra, creating a new brand expression to unify global markets, appeal to younger consumers, and transform it into a lifestyle brand that shifts from hygiene to flavor.
Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.
Rule29 has put together a campaign to raise money and awareness for Ukraine. This includes a website with multiple resources and, perhaps most important, a limited edition poster with funds going to help Ukrainian refugees.
As pickup and delivery service Instacart continues to grow, the brand is updating its look. Rather than focus on its familiar orange carrot, the emphasis has shifted to the green stem, which doubles as an arrow.
72andSunny has partnered with PERIOD. and other non-profits to raise awareness around period poverty. The design team highlights fact that sanitary products are not eligible for SNAP with a ‘loophole’ that delivers tampons with cereal.
Shutterstock has released 10 bespoke pop art movie posters that honor the Best Picture nominees at the 94th Academy Awards, marking its decade-long annual Oscar Pop! poster series.
SVA is going to have its first in-person commencement ceremony in two year with guest speaker Roxane Gay at Radio City Music Hall on Sunday, May 22.
Reimagining an all-American look for modern times, design studio CONTINO rebrands food truck and newly opened restaurant Yankee Doodle Dandy’s with a tone that seeks to unify rather than divide.
Butchershop refreshed Paddle from a tax troubleshooter to a global gateway with a logo that twinkles and clean brand imagery that borrows from the world of sci-fi.
Elmwood leverages humor and graphic playfulness to create a more relatable brand expression for Preparation H, de-stigmatize the subject, and help it appeal to consumers of all ages.
Leading animal health company Zoetis evolves their equine brand as part of a revamp by Colle McVoy and 10 Thousand Design. A touching video leaves viewers wondering “Who’s caring for who?”
Our 2022 GDUSA People To Watch spotlight on creative professionals who embody the spirit of the creative community. It is a tradition that reaches back to 1963.
Creative Source designed the massive map illustration that enhances the glass and steel spandrel at the East End Gateway to Penn Station.
Northern Pacific Airways introduced a new livery design curated by Edmond Huot. The look is intended to reflect the natural beauty of the Alaskan wilderness, including a visual nod to the Northern Lights.
In anticipation of our 2022 GDUSA People To Watch annual feature, now at the printer, here is a roster of past People To Watch since 1963. You will find undisputed historical giants, legends and legends-to-be, as well as a few one-hit-wonders.
Natalie Suarez, senior brand manager, Coke Choice Portfolio: ‘We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design.’
Global design studio Mucho launched a new brand identity for VISA. Aiming to shift perceptions of the company as all about credit cards, the designers position the brand as “infrastructure that moves a payment from point A to point B.”
To reflect both OpenWeb’s evolution and its mission to fuel relationships between publishers, audiences, and advertisers through healthy online conversation, COLLINS was invited to drive not just a rebranding, but a full-on reimagination of the brand.
Reflecting on the way the insurance industry continues to stereotype based on demographics rather than the individual, Pearlfisher developed for Loop auto insurance a central creative positioning of the ‘infinite loop’ that keeps everyone informed and involved.
Jessica de Jesus has been named deputy design director of initiatives for the Los Angeles Times. Previously, she was the creative director at Bitch Media, a pop culture-focused feminist nonprofit media organization.