StrawberryFrog has promoted Nick Sonderup to Co-Chief Creative Officer alongside Tyler DeAngelo in order to inject diverse perspectives into their creative DNA.
Category: Top Stories
Pantone Introduces Color Insider
Pantone Color Insider is available globally and integrated as a new feature to the Pantone Connect product suite to provide a full-service digital experience from inspiration to design realization.
Beardwood&Co. Makes Magic
hello®, an oral and personal care brand, has launched a new brand world. Created in partnership with NYC-based branding agency Beardwood&Co., the strategic refresh across the brand experience positions hello® for continued growth and innovation in the personal care market.
Proverb Founder Is AIGA Fellow
Awarded at the local chapter level, the AIGA Fellows program recognizes designers who have made a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community as well as in their local AIGA chapter.
Sarah Moffat: Embrace The Mess
Drawing on learnings from Turner Duckworth’s new book “I love it. What is it?” — stories and advice gathered from over 30+ years of working with the world’s biggest brands — Sarah Moffat stresses the creative benefits of going slow and embracing the messy process of iteration.
BMD Shakes Off Ballet’s Elitist Image
The new visual identity, including wordmark, icon, typeface, color palette and more marries classical elegance with modern vibrancy, reflecting the ballet’s heritage while embracing an inclusive, forward-thinking future. The rebrand by Bruce Mau Design underscores a commitment to storytelling to attract and retain new audiences.
Nike’s Jordan Brand Launches ‘Our Turn’
Jordan Brand’s ‘Our Turn’ one-versus-one global basketball tournament is inviting the next generation of hoopers to take their turn and compete for a chance to be names The One – the best 1V1 player in the world.
GDUSA’s 61st Print Design Survey Sponsored by Billerud
In this 61st year of polling the creative community, we find both a profound respect for print and deep thought about how print fits in the digital era. Two things are clear: print and paper remains crucial to how graphic designers earn a living and they create a connection because of their classic strengths.
2024 GDUSA Digital Design Showcase Sponsored by Robert Half
Welcome to our annual American Digital Design Awards™ winners gallery sponsored by ROBERT HALF Talent Solutions. The competition honors the power of design to enhance and amplify online and interactive experiences, and our showcase is selected from a record number of entries.
LogoLounge: 2024 Annual Trend Report
For the 22nd straight year, GDUSA publishes Bill Gardner’s LogoLounge report, the first and last word on logo trends and cultural context. As Bill has said: “Only when you grasp the trends… can you transcend.”
Turner Duckworth ‘Eyes’ Brewery Identity
Looking to strengthen and optimize its place in an increasingly competitive market, Vocation Brewery turned to Turner Duckworth to bring cohesion and consistency to the visual identity across all packaging formats.
Wolff Olins & W+K Build Anno Brand
Wolff Olins has worked with Ubisoft and Wieden+Kennedy Amsterdam on a major rebrand of Ubisoft’s flagship strategy game. The work includes developing the first ever masterbrand as well as a new design ethos, ‘Crafted with Care,’ which inspired the creation of a handmade, crafted look and feel for the brand.
Williams and Lynch Lead Beardwood&Co.
Beardwood&Co. recently celebrated two decades in business, and new co-CEOS Sarah Williams and Ryan Lynch sat down to discuss just how they did it with Chief Growth Officer (and founder) Julia Beardwood.
Cartwright Scores For New WNBA Team
The Golden State Valkyries are the WNBA’s 13th franchise. Graphic design, logo, creative elements and even team name were crafted by creative agency Cartwright. The brand is a modern interpretation of women warriors — strong, bold, and fierce — combined with local Bay Area flavor.
Design Army Leads Tutu Takeover
Pum Lefebure and Design Army introduce an inventive campaign for Hong Kong Ballet celebrating its 45th anniversary and the opening of its new ballet academy — and reimagining the classic art. The purposefully “weird” campaign embraces ballet as a universal language, even for smitten visitors from outer space.
2024 GDUSA Top Design Schools
GDUSA presents our favorite institutions or programs that prepare students to work in professional graphic design. The mix is unique: it includes venerable institutions dedicated to art and design; several notable university departments, programs and majors; and select innovative and flexible online programs.
The Working Assembly Repositions Padel
Rebranding by The Working Assembly differentiates padel from pickleball and other racquet sports and seeks to establish the Pro Padel League as a premier professional sport. The Logo reflects “anatomy of the racquet” and video captures energy, bounce, acceleration.
Molson’s Hexagon Takes Center Stage
BrandOpus has announced a new masterbrand for Molson, a Canadian staple and part of the Molson Coors Beverage Company family. The strategy is to unify the company’s many products as well as to underscore the connectedness and inclusivity of the Canadian national experience.
HBX Branding Revitalizes Identity
HBX Branding has announced the launch of their new brand identity, website and expanded suite of creative services.
La Colombe Logo Dials Up Vintage Feel
Mrs&Mr collaborated creatively with La Colombe on a refreshed visual identity and a national advertising campaign. The brand is a new member of the Chobani family following its acquisition in December 2023.
Margaret Calvert To Receive TDC Medal
The Type Directors Club’s highest honor recognize individuals and institutions who have made outstanding contributions to typography.
2024 GDUSA Students To Watch
With the help of several of America’s leading art and design schools, we once again identify top students ready to burst on the design scene.
JDO’s Inclusive ID For Vaseline Radiant X
Brand design agency JDO has crafted an inclusive and sumptuous identity for Vaseline Radiant X, a range of premium skincare products developed with diverse skin tones in mind.
Mrs&Mr Brands Delivery-First Wonder
For entrepreneur Marc Lore’s food startup that is pioneering a new category of ‘fast-fine’ dining., Mrs&Mr created the branding for Wonder that is being implemented across all consumer touchpoints.
LA Clippers Net Nautical Logo
Embracing their maritime roots in a modern design, the Los Angeles Clippers took inspiration from the past and future for a new logo as they embark on a new era at Intuit Dome.
High Tide Bakes NYC Into H&H Bagels
With NYC-based H&H Bagels bringing its authentic flavor nationwide, they partnered with creative agency High Tide to build a new visual identity that invites all America to join while staying singularly New York.
Agency Logo Homage To Joan of Arc
Creative agency JOAN debuts a new brand identity that communicates the fighting spirit required by the agency, a rare one founded by women, to shave survived its early years and to thrive in the future. Created inhouse, the design lead is Anjela Freyja.
Little Big Brands Creates Fruity Dreamland
Little Big Brands redesign for Juicy Juice imagines a world full of fun for kids and a healthful one for parents. The design also opens up promising opportunities for digital marketing and advertising exploration.
Bader Rutter Brands Ethical Eggs
Bader Rutter refreshes the Farmers Hen House brand to facilitate market expansion of these premium eggs to more grocery store shelves, with package design that emphasizes the ethical treatment of the hens and their environment.
Philly’s MyBkYd Bolsters Shop Owners
A collaboration between branding agency Xhilarate and Zave Smith Photography, Philadelphia now has MyBkYd, a digital platform that peeks behind the curtains of 3 historic markets and connects with small businesses.
Ocean Spray Branding Goes ‘Wild’
Stone Strategy & Design created a visual and verbal ‘Wildly Uncommon’ brand world for Ocean Spray. The branding is reflected in grittier, bog-to-the-bone ways seen in more confident type and edgier art direction.
Wolff Olins Plants NYBG Rebrand
The New York Botanical Garden (NYBG) has unveiled its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. The call to action, inspired by a sense of place and related activities, is “Do right by nature.”
Landor Brings West Loop To Life
Landor has developed a brand identity for Chicago’s West Loop neighborhood in collaboration with non-profit West Loop Community Organization. A former industrial zone, the identity reflects how the area has evolved int a place where people live, work and travel.
Reddit Rebrand Sets Stage For IPO
Reddit’s brand refresh by Pentagram and partner Natasha Jen transforms its alien mascot, Snoo, into 3D, updates the color palette, and introduces a new custom font family dubbed Reddit Sans.
Kohler Commemorative Celebrates Creators
Span studio designed and produced Kohler’s 150th anniversary creativity-focused book Be Bold. Kohler, a storied American company known for kitchen and bath products.
Rosete Upped At Tiger Lily
Creative and production studio TigerLily has promoted award-winning creative Varick Rosete to Chief Design Officer + Principal. Rosete previously spent more than a decade as Art Director at the studio.
Helping Denver Score A Soccer Team
An original brand identity and promotional tools help build community and drive support for bringing a professional women’s soccer team to Denver CO.
Honda EV Logo Welcomes Future
Honda is introducing a new version of its ‘H mark’ logo which will appear on future EVs. Honda says it’s meant to resemble two outstretched hands, welcoming an exciting but unsettled automotive future.
Peach Fuzz Is Pantone Color Of Year
Pantone’s 25th anniversary Color of the Year is Peach Fuzz. Nestled between pink and orange, the color experts say the hue brings belonging, inspires recalibration, and an opportunity for enriching mind, body and soul.
Dove Changes Game For Black Hair
Addressing video games’ lack of realistic natural hair, Edelman and Dove partnered with the Open Source Afro Hair Library to create a comprehensive guide – “Code My Crown.”