Designed by Landor & Fitch, Walmart has unveiled its signature experience ‘Time Well Spent,’ the second phase of a digital shopping experience that help customers navigate the omni shopping experience.
Category: Top Stories
6 Decades of GDUSA People To Watch
In anticipation of our 2022 GDUSA People To Watch annual feature, now at the printer, here is a roster of past People To Watch since 1963. You will find undisputed historical giants, legends and legends-to-be, as well as a few one-hit-wonders.
Coca-Cola Rolls Out New Cans
Natalie Suarez, senior brand manager, Coke Choice Portfolio: ‘We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design.’
2021 GDUSA Annual Awards Showcase
Our 58th annual showcase – sponsored by Verso Corporation – presents 700+ projects that reflect the many ways in which graphic design and visual communication shapes commerce and culture.
Mucho Rebrands VISA Two-Bar Symbol
Global design studio Mucho launched a new brand identity for VISA. Aiming to shift perceptions of the company as all about credit cards, the designers position the brand as “infrastructure that moves a payment from point A to point B.”
COLLINS De-Trolls Digital Discourse
To reflect both OpenWeb’s evolution and its mission to fuel relationships between publishers, audiences, and advertisers through healthy online conversation, COLLINS was invited to drive not just a rebranding, but a full-on reimagination of the brand.
LOVE Shares Warhol’s Beauty Philosophy
LOVE embraces Andy Warhol’s beauty philosophy for skincare brand SK-II. To make its point, the agency delved into another Warhol passion: broadcast tv and his famed technicolor patterns.
Pearlfisher and LOOP Positively Driven
Reflecting on the way the insurance industry continues to stereotype based on demographics rather than the individual, Pearlfisher developed for Loop auto insurance a central creative positioning of the ‘infinite loop’ that keeps everyone informed and involved.
Jessica de Jesus Initiates At LA Times
Jessica de Jesus has been named deputy design director of initiatives for the Los Angeles Times. Previously, she was the creative director at Bitch Media, a pop culture-focused feminist nonprofit media organization.
Loyalkaspar Moves Magnolia To Discovery+
The Magnolia Network is making its debut on linear television, replacing the DIY Network, on Discovery+. The new brand by loyalkaspar is rooted in the core branding of the Magnolia master brand, but aims to carve a path of its own.
Hyperakt Objects To Legalese
Hyperakt presents a new branding and logo for Brooklyn Defenders, representing over 25,000 Brooklynites a year. The result is encapsulated by three words: Defend, Advocate, Change. The tagline is supported by a wholesale reworking of the verbal identity and communication tone.
Crystal Williams Named RISD President
A teacher, leader, advocate, poet, and Boston University’s current veep and associate provost for community & inclusion, Williams believes that education, art, equity and justice are essential to transforming our society.
Pantone Color of Year Is Very Peri
The Pantone Color of the Year 2022 is Pantone 17-3938 Very Peri, a brand new red-violet infused blue. The new shade, and the act of creating it, is meant to represent what many hope for in the new year: a fresh start.
Ruki Neuhold-Ravikumar To KCAI Head
Ruki Neuhold-Ravikumar, Acting Director of the Cooper Hewitt, Smithsonian Design Museum, was named the 25th President of Kansas City Art Institute and will begin her term July 1, 2022.
Pentagram Turns To Type For 2DADS
How can a new brewing company stand out from the crowd? A fresh typographic approach from Pentagram partner Dominic Lippa.
Papa Johns Loses The Apostrophe
Papa Johns is launching a full brand redesign. The logo, designed by Su Mathews Hale, removes the green border and pizza banner up top, as well as eliminates the apostrophe to help distance the chain from founder John Schnatter’s racially insensitive comments.
JKR Logo Supports La Dolce Velveeta
Velveeta recently announced its refreshed logo that will be seen on products starting in 2022. It is designed by Jones Knowles Ritchie and accompanies a “La Dolce Velveeta” campaign.
LOVB Reimagines Women’s Sports
League One Volleyball (LOVB) serves up a brand meant to encapsulate the grace and grit of its athletes. The creative was led by Patrick Cox, LOVB Creative Director and designer of the 2012 Olympic logo, and league CEO Katlyn Gao.
CBX Rebrand Keeps Tails Wagging
“Life is more fun with a dog” is the theme and positioning for CBX’s rebrand of Milk-Bone product packaging as well as a platform for potential line extensions beyond the iconic biscuit treat.
Deutsch NY Awakens Sleepytime Bear
Deutsch New York partners with Celestial Seasonings to show the iconic mascot’s social side after 50 years of hibernation. The new campaign has him singing, active on social, and opining on what he’s missed over the five decades.
OLAY Lid Makes Beauty More Accessible
An Easy Open Lid will be available on OLAY’s most popular jars. The brand says it is committed to introducing more accessible packaging across all its products by 2025.
GDUSA’s 2021 Responsible Designers
Responsible Designers To Watch recognizes that creative professionals are embracing responsibility writ large in terms of how, when, why, and for whom they work.
2021 GDUSA Web Awards Showcase
Our 21st annual showcase of the power of design to enhance online communications and experiences.
Compadre Harmonizes DIRECTV Logos
When DIRECTV became a standalone video company earlier this year, it turned to creative marketing agency Compadre to help harmonize its logos for its traditional satellite tv product, app, and streaming services.
Logo Gives Coke Drinkers A Hug
Weiden+Kennedy and the Coca-Cola brand have introduced Real Magic, the first new global platform for the beverage giant since 2016, and reveal the ‘Hug,’ a new perspective on the iconic logo.
Pearlfisher Puts Moms First
Pearlfisher’s brand and package design of Her.9 – a direct-to-consumer pregnancy nutrition brand – aims to reappraise the sector by speaking to a new generation of moms.
San Francisco 49ers Draft Latinx Artist
The San Francisco 49ers are engaged in a campaign to celebrate Latinx Heritage Month. The celebration includes Latinx fan feature videos, new Spotify playlists with Bay Area Latinx artists – and artwork by a 49ers employee Emilio Cortez from outside the team’s inhouse creative team.
Order Recreates Brooklyn Dining Landmark
Design studio Order recreates the brand identity for the revival of Brooklyn’s Gage & Tollner, an historic 19th century oyster and chop house on famed Fulton Street.
Paola Moya Visits The White House
Paola Moya, CEO of Moya Design Partners, was invited to a White House roundtable headed by Vice President Kamala to celebrate the contributions of Hispanic women business owners in the US.
COLLINS Visualizes Can-Do Attitude
For small business focused NEXT Insurance, COLLINS has developed a playful, hand-drawn style that captures the sincerity, positivity, and the gritty can-do ethos of entrepreneurs. Past periods of stress for small businesses is the inspiration.
Struck Rebrands Squaw Valley Resort
Creative agency Struck provided guided research, strategy and creative for the newly named Palisades Tahoe, formerly Squaw Valley Alpine Meadows.
Absolut: Home Swede Home
Absolut Vodka unveils its biggest design update since its launch in 1979. Paying homage to its credentials of provenance, heritage and authenticity, the iconic bottle’s redesign is committed to showing that Absolut Vodka is still as original as when it began.
2021 GDUSA Inhouse Awards Showcase
GDUSA’s American Inhouse Design Awards™ showcase reflects the many and varied ways in which inhouse creatives advance the mission of and build value for their companies, institutions, brands, products, services and causes.
Yelp Reviews Its Logo and App Icons
Yelp’s refreshed logo and reimagined suite of app icons are part of the continued rollout of their new modernized platform.
Frog’s Puchek: EQ In A Post-Covid Future
Alexis Du Mond Puchek, Executive Director of Design at frog, based out of Austin TX, on why it’s important for brands to prioritize experiential design (both in-person and virtually), even as lockdown restrictions lift.
Chase and Häagen-Dazs Redefine Luxury
The Häagen-Dazs brand tapped Chase Design Group to redesign their packaging, express the evolved brand positioning, and infuse an artful playfulness across the line.
Lara: Rethinking Purposeless Meetings
Mary Lara on why designers need to break free from the false narrative that the more meetings you have, the more productive or valuable you are.
Cleveland Guardians Field A New Look
The Cleveland Indians are no more. Cleveland’s major league ball club declared a name change from the Indians to the Guardians, unveiling a new logo and campaign video voiced by Tom Hanks and soundtracked by The Black Keys.
Emoji Study: Thumbs Up To Thumbs Up
Adobe surveyed 7,000 global emoji users to explore the impact of emoji on digital communication. Among the findings: a thumbs up for the thumbs up, eggplant confusion, and what else works for work and dating.
2021 Health + Wellness Design Awards
Our annual GDUSA Health+Wellness Design Awards™ competition honors graphic design excellence in this hugely important and high-profile arena.