72andSunny has partnered with PERIOD. and other non-profits to raise awareness around period poverty. The design team highlights fact that sanitary products are not eligible for SNAP with a ‘loophole’ that delivers tampons with cereal.
Category: Top Stories
Ogilvy Squares Away NY Phil Logo
Ogilvy launches a full rebrand of the New York Philharmonic as the NY Phil prepares to return to David Geffen Hall this coming fall. The identity features the square within Lincoln Center that lives within the grid that is New York City.
Posters Celebrate Oscars And Pop Art
Shutterstock has released 10 bespoke pop art movie posters that honor the Best Picture nominees at the 94th Academy Awards, marking its decade-long annual Oscar Pop! poster series.
Arcana Academy NFT Collection Balloons
LA’s Arcana Academy creates NFT’s to support non-profit Balloon Brigade.
Rolling Stones Reimagine Logo At 60
The Rolling Stones have once again reimagined their iconic logo to celebrate the band’s 60th anniversary. The update is credited to British artist Mark Norton, who has contributed to the band’s projects over the years.
Roxane Gay Keynotes SVA Commencement
SVA is going to have its first in-person commencement ceremony in two year with guest speaker Roxane Gay at Radio City Music Hall on Sunday, May 22.
CONTINO Refreshes Modern Americana
Reimagining an all-American look for modern times, design studio CONTINO rebrands food truck and newly opened restaurant Yankee Doodle Dandy’s with a tone that seeks to unify rather than divide.
Clarkmcdowall Unifies Association Brand
Brand architects Clarkmcdowall have nurtured a visual identity that unites two associations into one – International Fresh Produce Association – while positioning the new organization as a leader and source of inspiration.
Butchershop Stars In Brand Transformation
Butchershop refreshed Paddle from a tax troubleshooter to a global gateway with a logo that twinkles and clean brand imagery that borrows from the world of sci-fi.
Elmwood Tackles The Taboo
Elmwood leverages humor and graphic playfulness to create a more relatable brand expression for Preparation H, de-stigmatize the subject, and help it appeal to consumers of all ages.
Radical Simplification For Economist Group
A new Wolff Olins’ rebrand allows The Economist Group to safeguard the editorial independence of The Economist, give other core brands their own value proposition, and link them together with a “red thread.”
Colle McVoy: Long Live The Horse
Leading animal health company Zoetis evolves their equine brand as part of a revamp by Colle McVoy and 10 Thousand Design. A touching video leaves viewers wondering “Who’s caring for who?”
2022 GDUSA People To Watch
Our 2022 GDUSA People To Watch spotlight on creative professionals who embody the spirit of the creative community. It is a tradition that reaches back to 1963.
2022 GDUSA Students To Watch
With the help of several of America’s leading art and design schools, we once again identify top students ready to burst on the design scene.
Penn Station Map Welcomes Visitors
Creative Source designed the massive map illustration that enhances the glass and steel spandrel at the East End Gateway to Penn Station.
Northern Pacific Spreads Its Wings
Northern Pacific Airways introduced a new livery design curated by Edmond Huot. The look is intended to reflect the natural beauty of the Alaskan wilderness, including a visual nod to the Northern Lights.
Walmart Goes Omni Shopping
Designed by Landor & Fitch, Walmart has unveiled its signature experience ‘Time Well Spent,’ the second phase of a digital shopping experience that help customers navigate the omni shopping experience.
Coca-Cola Rolls Out New Cans
Natalie Suarez, senior brand manager, Coke Choice Portfolio: ‘We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design.’
2021 GDUSA Annual Awards Showcase
Our 58th annual showcase – sponsored by Verso Corporation – presents 700+ projects that reflect the many ways in which graphic design and visual communication shapes commerce and culture.
Mucho Rebrands VISA Two-Bar Symbol
Global design studio Mucho launched a new brand identity for VISA. Aiming to shift perceptions of the company as all about credit cards, the designers position the brand as “infrastructure that moves a payment from point A to point B.”
COLLINS De-Trolls Digital Discourse
To reflect both OpenWeb’s evolution and its mission to fuel relationships between publishers, audiences, and advertisers through healthy online conversation, COLLINS was invited to drive not just a rebranding, but a full-on reimagination of the brand.
LOVE Shares Warhol’s Beauty Philosophy
LOVE embraces Andy Warhol’s beauty philosophy for skincare brand SK-II. To make its point, the agency delved into another Warhol passion: broadcast tv and his famed technicolor patterns.
Pearlfisher and LOOP Positively Driven
Reflecting on the way the insurance industry continues to stereotype based on demographics rather than the individual, Pearlfisher developed for Loop auto insurance a central creative positioning of the ‘infinite loop’ that keeps everyone informed and involved.
Jessica de Jesus Initiates At LA Times
Jessica de Jesus has been named deputy design director of initiatives for the Los Angeles Times. Previously, she was the creative director at Bitch Media, a pop culture-focused feminist nonprofit media organization.
Loyalkaspar Moves Magnolia To Discovery+
The Magnolia Network is making its debut on linear television, replacing the DIY Network, on Discovery+. The new brand by loyalkaspar is rooted in the core branding of the Magnolia master brand, but aims to carve a path of its own.
Hyperakt Objects To Legalese
Hyperakt presents a new branding and logo for Brooklyn Defenders, representing over 25,000 Brooklynites a year. The result is encapsulated by three words: Defend, Advocate, Change. The tagline is supported by a wholesale reworking of the verbal identity and communication tone.
Crystal Williams Named RISD President
A teacher, leader, advocate, poet, and Boston University’s current veep and associate provost for community & inclusion, Williams believes that education, art, equity and justice are essential to transforming our society.
Pantone Color of Year Is Very Peri
The Pantone Color of the Year 2022 is Pantone 17-3938 Very Peri, a brand new red-violet infused blue. The new shade, and the act of creating it, is meant to represent what many hope for in the new year: a fresh start.
Ruki Neuhold-Ravikumar To KCAI Head
Ruki Neuhold-Ravikumar, Acting Director of the Cooper Hewitt, Smithsonian Design Museum, was named the 25th President of Kansas City Art Institute and will begin her term July 1, 2022.
Pentagram Turns To Type For 2DADS
How can a new brewing company stand out from the crowd? A fresh typographic approach from Pentagram partner Dominic Lippa.
Papa Johns Loses The Apostrophe
Papa Johns is launching a full brand redesign. The logo, designed by Su Mathews Hale, removes the green border and pizza banner up top, as well as eliminates the apostrophe to help distance the chain from founder John Schnatter’s racially insensitive comments.
JKR Logo Supports La Dolce Velveeta
Velveeta recently announced its refreshed logo that will be seen on products starting in 2022. It is designed by Jones Knowles Ritchie and accompanies a “La Dolce Velveeta” campaign.
LOVB Reimagines Women’s Sports
League One Volleyball (LOVB) serves up a brand meant to encapsulate the grace and grit of its athletes. The creative was led by Patrick Cox, LOVB Creative Director and designer of the 2012 Olympic logo, and league CEO Katlyn Gao.
CBX Rebrand Keeps Tails Wagging
“Life is more fun with a dog” is the theme and positioning for CBX’s rebrand of Milk-Bone product packaging as well as a platform for potential line extensions beyond the iconic biscuit treat.
Deutsch NY Awakens Sleepytime Bear
Deutsch New York partners with Celestial Seasonings to show the iconic mascot’s social side after 50 years of hibernation. The new campaign has him singing, active on social, and opining on what he’s missed over the five decades.
OLAY Lid Makes Beauty More Accessible
An Easy Open Lid will be available on OLAY’s most popular jars. The brand says it is committed to introducing more accessible packaging across all its products by 2025.
GDUSA’s 2021 Responsible Designers
Responsible Designers To Watch recognizes that creative professionals are embracing responsibility writ large in terms of how, when, why, and for whom they work.
2021 GDUSA Web Awards Showcase
Our 21st annual showcase of the power of design to enhance online communications and experiences.
Compadre Harmonizes DIRECTV Logos
When DIRECTV became a standalone video company earlier this year, it turned to creative marketing agency Compadre to help harmonize its logos for its traditional satellite tv product, app, and streaming services.
Logo Gives Coke Drinkers A Hug
Weiden+Kennedy and the Coca-Cola brand have introduced Real Magic, the first new global platform for the beverage giant since 2016, and reveal the ‘Hug,’ a new perspective on the iconic logo.