Recently, Pharmastrip set out to offer a better form factor for the delivery of CBD and dietary supplements. For over two years, the brand has developed a line of innovative products, using flash-dissolve oral strips to optimize bioavailability and provide more rapid absorption, as well as to offer precise dosing in a convenient format. Simply put, the vision was “to seek to create a world of wellness beyond prescriptions.” Affinity Creative Group developed a 360-degree customer experience to deliver on that vision, creating all touchpoints for the brand’s rollout includingThis multidisciplinary project including package design, website development, retail displays, and launch point-of-sale materials. Building off research insights, Affinity identified the persona of busy, white-collar professionals balancing the demands of career and family who find themselves continuously on the go. Understanding that wellness is a prerequisite for performance within this group, Affinity created the tagline “Discover Wellness, Discover Performance” as the single message on which to build the brand.
Currently PharmaStrip’s offerings include a Hemp CBD oral strip and Melatonin oral strip available in multiple flavors, including Peppermint, Cinnamon, Spearmint, Coffee, Pineapple, Strawberry and Vanilla Cake. The re-closable carton containing the strips was designed to be as functional and as relatable as a pack of gum. While the brand continues to explore and develop new offerings in the supplement space, PharmaStrip is currently planning a roll-out of their Hemp CBD and Melatonin flash-dissolve oral strips for nationwide distribution. From a unique creative campus, (two mansions and a bungalow), along historic officer’s row on Mare Island CA, Affinity Creative Group provides brand design, digital media, and retail activation marketing services, particularly for wine, spirits and other luxury categories.
