Señor Sangria came to CF Napa to create the design for a new higher tier offering — Apple Raspberry Spiked Sangria. The new design needed to connect to the core line and have the festive feel of sangrias while also reflecting the more premium positioning. The new sangria includes natural juices, purées, spices and Chilean Merlot — along with a dash of brandy — increasing the alcohol content above their traditional sangria and commanding a higher price point.
CF Napa’s solution: a colorfully modern graphic of apples and raspberries. The contemporary illustration provides a representation of the flavor cues, and an elevated interpretation of the classic fruits found in sangria. Ingredients are listed prominently on the front label to communicate the presence of real fruit juices and spices, while the Señor Sangria icon has also been refined for the entire portfolio so that it is a quicker read. Gold foil details call attention to the fortified alcohol content of the specialty sangria.
For nearly 50 years, CF Napa Brand Design has set the standard for alcohol beverage branding, and has been led by Owner & Creative Principal David Schuemann for the past 22 years. It has emerged as one of the world’s preeminent brand agencies specializing in the alcohol beverage industry, creating some of the fastest growing and most successful brands in the world.
