Search GDUSA


The nation’s most popular news source for graphic design business, ideas, and opportunities.

Graphic Design News Ideas Portfolio CF Napa Adds Pop To First Boba Alcoholic Beverage

CF Napa Adds Pop To First Boba Alcoholic Beverage

Unifying Spirits came to CF Napa with the task of rebranding and educating consumers about the first alcohol-filled popping boba product. The result: a clean and bold package that captures the spirit.

Unifying Spirits came to CF Napa, a worldwide leader in alcoholic beverage branding based in Napa CA, with the task of reinvigorating their newly acquired Cocktail Caviar offering. As the first alcohol-filled popping boba product, the brand faced challenges with consumer education. The brand name created some confusion, bringing fish egg caviar to mind as opposed to a unique alcoholic beverage. And with non-alcoholic popping boba increasing in popularity, it was also imperative for the design to capture this audience under a new and more trendy brand name Boba POPS.

In response, CF Napa has designed a custom bottle with a wide mouth to allow for the boba to be carefully spooned out of the container without breakage. To show off the product inside, the glass is adorned with modern and clean screen-printed branding. The design utilizes circle graphics to communicate the promise of boba. Prominent white text for the name and description across the range of flavors allows for the bright colors of the boba to show through. The newly branded and packaged product is launching this summer.

 

GDUSA NEWSLETTER
Stay up-to-date with the latest in graphic design news
GOT NEWS?
Share the latest in trends, job transitions, and exciting innovations
The LATEST

See More Features >

MORE Like This

JDO Toasts ANGOSTURA’s 200th Anniversary

JDO has created an archival-inspired package, resembling a fine book for a milestone release by ANGOSTURA – a 200 Year ...

A Tribute to Randy Fossano of Premier Communications Group

Randy Fossano started Premier Communication Group over 43 years ago. Now his son, Mike, who worked alongside him, is carrying ...

Favorite Logos of the Past Half-Century

CBS, Target, Apple, 3M, IP, I Love NY, Nike, FedEX, UPS, Shell, and so many more ...
Cookie policy

We use our own and third party cookies to allow us to understand how the site is used and to support our marketing campaigns. Learn more.

2025 DIGITAL DESIGN COMPETITION

Skip to content