Black Chalk Wine in Hampshire UK, sits on 30 acres of vineyards and it’s the solid chalk soils in this area which provide the purity for its range of small batch wines. Black Chalk has established itself as a respected player in the English wine scene, putting the team at the heart of the brand and using genuine curiosity to push boundaries. They introduced their first still Rosé wine to the portfolio and turned to Chase Design Group to create a label design that would effectively tell their story and distinguish it from the existing portfolio.
According to Peter Hawkins, Creative Director, Chase Design Group, “Using inspirational imagery to guide our work, we started with multiple charcoal textures, linework, and smudging by hand, to give us custom and unconventional design of a delicately crafted dancer, elegantly expressing the brand’s personality. They were then compiled together digitally to produce the unique artwork.”
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The combination of charcoal markings, black background, and generous use of white space provides a modern, artistic feel, while a textured label, gold foil and tactile varnish beautifully captures the quality craftsmanship of the wine.
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“Chase Design Group’s exceptional design work has allowed us to express our brand narrative through inspiring old masters and charcoal sketching,” says Jacob Leadley, CEO & Winemaker, Black Chalk. “It gives the consumer a curious glimpse into our world and our personality, which we believe has helped us secure multiple new opportunities on and off-trade.”
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