Green Fork, a new salad brand from family owned and operated Boskovich Farms seeks to shake up the packaged salad category. When Boskovich decided to create a new line of salad blends, salad kits, and packaged vegetables, they turned to Chase Design Group to develop the look and feel of the brand including logo design, product naming, package design, illustrations, and copy.
After a thorough name exploration, Green Fork was the clear winner. “A tremendous amount of meaning is derived from the 2-syllable name,” says the agency’s Senior Account Manager Lelean Boghorian. “Besides serving as an homage to the green thumbs of the Boskovich Farmers, it quickly communicates the products themselves and how they’re eaten with a fork.”
Explains Dave Carlino, Senior Design Director: “In a dated sea of sameness, Green Fork is a bold, light-hearted salad brand for younger consumers who appreciate both convenience and freshness. The logo design resembles a stamp of quality with a playful letter style that includes a green fork inside the letter ‘o’.” The product dances on the end of a fork illustration, identifying each product mix, while the clear bottom half of the package showcases the product. The message – “Fresh to Your Fork” – is emblazoned along the handle. “The cheeky, unique product names carry the brand’s tone of voice and the bright, attention-grabbing background color creates a brand block at shelf,” adds Carlino.
The back panel includes an illustration of a farmer playfully popping a wheelie on his tractor and communicating the Boskovich family farm’s history and mission.
