DIRECTV worked with creative marketing agency Compadre for its logo refresh when it became a standalone video company earlier this year. The new logo celebrates the heritage of the brand as well as its commitment to providing best-in-class video experiences. It also seeks to create a more cohesive brand across all viewing platforms, including its traditional satellite TV product, the app, and its streaming service. “It’s an exciting time for our brand as we harmonize DIRECTV and DIRECTV STREAM,” said Mandy Martin, AVP, Brand Marketing, DIRECTV.
Led by Executive Creative Director Curtis Doss, Compadre built a new family of logos representing the beam it or stream it choices available from the client. “Brands often find themselves needing to rethink their logo and visual presentation to adapt to the challenges of the current landscape,” says Doss. “With the DIRECTV STREAM product launch, DIRECTV had an opportunity to re-establish itself. We were thrilled to jump in with them and help to develop a logo system that brought the brand into an exciting new chapter while reinforcing their promise to deliver a premium product in the most relative way to each individual user.”
Creative credits include DIRECTV’s Senior Director Product Marketing Pat White, as well as Compadre’s Owners/Partners Robert Blatchford and Chuck Carey, Head of Production Jessica Scharer, Director of Strategy Mika Saulitis, Art Director Seton Kim, and Producers Nicky Maser and Brent Lang.
