60th Anniversary Showcase

The 60th anniversary showcase stands among our largest ever. More than 325 winning projects and campaigns from talented design firms, agencies, departments and institutions, scaled from more than ten times the entries. Why is package design so vital? Makers, marketers and sellers are challenged as never before to convey the message, tell the story, advance the brand, amplify the experience, make the sale. We celebrate beauty and style, of course, but more importantly, the power of design to forge an emotional link with the buyer at the moment of truth.

Sponsored by Neenah

For more than 100 years, Neenah has been a partner in the creative process providing paper-based solutions that transform ideas into results. The Neenah signature portfolio includes market-leading brands such as CLASSIC®, ENVIRONMENT®, NEENAH® Folding Board, ESTATE® Label, NEENAH IMAGEMAX® Paper Card, and the new NEENAH ENVIRONMENT® Mailer. With multiple manufacturing facilities, Neenah is proud to devote significant efforts to increasing sustainable premium paper production by implementing responsible fiber sourcing standards, conservation efforts, and focusing on our products’ recyclability. New this year: the NEENAH GOLD AWARD for the best use of paper in a packaging project selected by Neenah’s in-house creative team. The winner is a striking and complex branding and packaging project for Exponent Beauty by Bartlett Brands (shown above). The project will be featured on, among other things, the Idea Shop by Neenah, a place to browse and explore innovative ideas for paper-based products.