Commitment To Reimagining The Future Of Work
Corel is undergoing a full rebrand including a new name: Alludo. The company has more than 2.5 million paying customer relationships in more than 130 countries across diverse industries. Leveraging a 35+ year history, Alludo brands include Parallels, CorelDRAW, MindManager, and WinZip. The rebranding is part of Alludo’s commitment to reimagining the future of work — not just where people work, but also how, when, and even why they work. Creative credit for the project goes to DesignStudio of London, New York, Sydney and Shanghai, which describes the new logo as featuring a “unique silhouette” that “curves forward, off the beaten path, towards a boundless reality.”
“This is a watershed moment for us,” said Christa Quarles, Chief Executive Officer, Alludo. “We’re reimagining the way the world works by not just writing a new chapter, but a whole new playbook. This new playbook reimagines what work feels like — for our customers and ourselves. We believe in working better and living better, and we want our solutions to deliver just that, boldly and intentionally. That’s why we’ve decided it’s time for a new brand. We’re delighted to share this news with you today, by welcoming you to Alludo.”
The world has changed since Corel was founded in 1985 — and Corel, too, has evolved beyond its original brand with the acquisition of several software brands. The name Alludo (pronounced “ah-LOO-dough”) is meant to represent a cohesive identity and a nod to the company’s purpose: to empower “all you do.” Alludo is . In line with its new vision – reimagining the world of work and innovating so that its customers and employees have the freedom to devote more time to what matters most – Alludo recently gave its employees the freedom to choose where they wanted to work from. 95% opted for working remotely.
