Creative Strategy At Core For Sweetgreen, Yahoo, Kernal And More
The founders of the brand-new female-powered agency Corner Table Creative are already winning over clients with their ethos of hospitality and impact. Inspired by the knowledge that the most fundamental human desire is to feel taken care of, 72andSunny and Code3 alums Rachel Brandt and Madeline Meade, set out to create an agency that builds memorable connections by making sure their team members, their clients and their clients’ audiences feel seen, heard and valued. They say they want to earn their clients’ trust and keep it through their disruptive delivery that is both fast and of the highest quality.
They have been able to secure client wins from some of the top marketers including Sweetgreen, Yahoo! and Kernel (a new restaurant concept founded by Steve Ells), before they were around long enough to even have a website or officially launch. They deliver their work product by leveraging a team of multi-tool players – designers who are also animators, strategists who know media, trend-spotters who are trained photographers, etc. They’ve removed creative and departmental silos from the process, getting to impactful work faster.
.
.
“Drawing from our collective experience, we’ve deployed a model that doesn’t make brands choose between having a lot of content and having great creative,” explained Madeline Meade, co-founder of Corner Table Creative. “We believe you can have both.”
Adds co-founder Rachel Brandt: “We focus on developing versatile, multi-tool players and placing Creative Strategy at the core of our operations to achieve more effective work, faster. This deep trust with our clients, has resulted in organic business growth, This year, we’ve far exceeded our revenue projections, fueled by a robust pipeline of new business opportunities.”
