CREATIVE DIRECTOR, THE CREATIVE PACK, LOS ANGELES CA
After 10 years at one of the top London branding and packaging agencies, Danielle founded The Creative Pack based in Los Angeles. She is dedicated to exceptional creative work and strives for high service standards in everything TCP does. Their work for large retailers, independent brands, and small startups has been rewarded with over 60 international awards including the Vertex Awards, HOW, and GDUSA.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in London, living in Los Angeles CA
DID YOU GO TO DESIGN SCHOOL?
Brunel University, London, Design & Technology BA
LEFTY OR RIGHTY?
Righty
MORNING PERSON OR NIGHT OWL?
Night owl
ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
No, although in school we had to play the recorder
FAVORITE BOOK?
Currently reading Richard Branson’s Losing my Virginity
FAVORITE MOVIE?
I like a good chick flick, The Holiday
FAVORITE TV BINGE WATCH?
Right now it’s Suits
FAVORITE SOCIAL MEDIA PLATFORM?
Instagram
FAVORITE FINE ARTIST?
Monet
FAVORITE CHARITY?
St Judes
FAVORITE FREE TIME ACTIVITY?
Cooking
COLLECT ANYTHING?
Squashed pennies
DOES PRINT HAVE A ROLE IN YOUR DESIGNS?
Food packaging is always printed, so it’s imperative it looks good as a final piece.
DESIGN MENTOR/INSPIRATION/HERO?
Always loved Seymour Powell’s product designs, Terrance Conran, Paula Scher
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Keeping to just one project at a time
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Stay true to your values and find a place to work where you can be yourself
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Chef
A MANTRA OR SAYING YOU LIVE BY?
Treat people the way you would want to be treated.
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