Hamish Campbell and Ellie Hansen Come Onboard
Global drinks branding specialist Denomination has marked a new stage in its growth, adding a New York City office to its existing Sydney, London and San Francisco locations, and making two additions to its leadership team. Hamish Campbell joins as VP Executive Creative Director in NYC, leading the US business alongside US Managing Director Meghan Read in San Francisco; and Ellie Hansen joins as Managing Director Sydney & Global Chief Growth Officer, driving global growth for the agency.
Campbell brings drinks brand and creative experience to the role, having learnt from industry legends Michael Peters and Mary Lewis in London, before growing Pearlfisher, New York from its beginnings to a team of 55. His work ranges from a decade leading the strategic design on brands such as Wild Turkey, to innovating the inception of Seedlip, which created an entirely new drinks category. He has worked across multiple drinks brands at Campari, Diageo, Bacardi, Brown-Forman and Beam Suntory among others.
Hansen brings 27 years of experience to the agency. Starting client side within the design functions of the Royal Mail and Visa International, she had leading roles in the UK, AUS and US at Landor, Design Bridge, and built and ran her own agency Ishimodo for 12 years.
Most recently Hansen launched the US arm of UK brand design agency JDO Global. She built and led a team of strategists, creatives and client services in NYC, winning new clients such as Pernod Ricard (Jameson, Jefferson, Altos and Avion) and Mizkan (Angostura Bitters), whilst growing the existing suite of clients including Beam Suntory and Unilever.
