Michael Draper – a brand strategy and design expert who has worked with some of the biggest consumer packaged goods companies and retailers in the world – has joined CBX as a Senior Vice President. Draper has been a leader in helping large and small CPGs enhance speed-to-market and accelerate innovation, said Todd Maute, a CBX partner. “We’re thrilled to welcome him to CBX, where he will help drive our innovation offer and develop solutions for implementing complex portfolio design strategies.” Over the course of his career, Draper has led brand strategy, design and business development at the likes of Interbrand and Brandimage. He spent the early part of his career consulting with Procter & Gamble, where he is reputed to have brought Swiffer to the world and worked on Mr. Clean, Gain, Scope, Fixodent, Downy, Folgers and Ariel, P&G’s flagship detergent brand in international markets. More recently, at the global prepress house sgsco, Draper helped form, lead and grow Marks – the company’s adaptive-design division – into a global business with staff in North America and the UK. “His focus was on bringing a higher level of design and integration to large-scale SKU rollouts,” Maute said. “Adaptation is the name of the game today, which is why Michael’s skillsets and experience are in such tremendous demand.”
