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Package Design USA GDUSA’s Package Design Enewsletter We all know it is true, but it never hurts to hear it again and again. A quote from Equator creative director Michael Duffy (see below) on preparing for the recovery: “As companies and brands, how we behave now will not be forgotten once the Covid-19 outbreak has run its course, be those associations good or bad. The brands with the strongest equity will be best placed to grow their value and come back faster than competitors when the economy swings into a recovery phase...” — Gordon Kaye

Pearlfisher & ShopRite Create Private Label Brand Pearlfisher New York partnered with Wakefern on the brand creation for ShopRite’s new own brand for high quality food – Bowl & Basket. The project includes strategy, visual identity, packaging, portfolio redesign and roll-out of the brand…   READ MORE >

Packaging Worth Coveting When it came time to design the packaging for Covet Chocolates, the owners tapped Meng Zhang to produce design that was “simple yet detailed,” for branding and packaging reflecting an organic and natural philosophy. Zhang selected paper that would ultimately enhance his designs and chose Neenah® Blotter Papers for the packaging wrap…   READ MORE >

Enter GDUSA’s 57th Anniversary Inhouse Awards Deadline Friday June 12 Sponsored by The Creative Group GDUSA’s 2020 American Inhouse Design Awards is the premier showcase for outstanding work by inhouse graphic designers and creative professionals. It is a unique opportunity for inhouse designers at corporations, non-profits, institutions, universities, government, associations, media companies and other organizations with an inhouse designer or team to be recognized by managers, colleagues and the community for their creativity, for the special challenges they face, and for the full value they bring to the table…   READ MORE >

ThoughtMatter Shapes Dachshund-Lover’s Brand Kinship Labs wanted to build a brand focused on pet care, lifestyle products, and a community with a passion for dachshunds. New York-based design studio ThoughtMatter centered the brand identity around the idea of the lovable misfit…   READ MORE >

Brands Should Prepare For Economic Recovery Now Michael Duffy, Global Creative Director and Board Director of Equator Design, explains how crucial it will be that FMCG (Fast Moving Consumer Goods) players take action in the face of ongoing developments for recovery after the pandemic…   READ MORE >

New York Will Prevail: Powerful Storytelling From The Epicenter Audra Nebolini, Associate Creative Director for CBX in New York City, muses on NYC as epicenter for yet another globally recognized crisis and how she - and all of us - can connect with the human moments that are at the core of marketing…   READ MORE >

2020 Package Design Awards Sponsored by Neenah Packaging The outstanding work showcased here – from 200 elite designers and producers – honors the power of deliberate design to forge an emotional link with the buyer at the moment of truth. Always important, but arguably now more so than ever…   READ MORE >

Our April 2020 Digital Edition The April Digital Edition of GDUSA is free for everyone… check it out!   READ MORE >

Gordon Kaye, Publisher

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