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Package Design USA
GDUSA’s Package Design Enewsletter
Once again this summer we had the opportunity to publish Bill Gardner’s annual logo trend report, a bright spot in the darkness. (See below.) His LogoLounge is the most comprehensive database of logos and his insights are priceless. On the impact of the pandemic, Bill writes: “Crises often accelerate trends in society and design. It’s very reactive and rushed… Next year, we’re probably going to see a lot of logos that came as a result ‒ some will be brilliant, while many more probably won’t. No matter what, I believe the design industry is going to come out of this better than we were. People will regroup, find their niche and come out of this with a new resilience.” — Gordon Kaye
Nesquik Packaging Simplified
Recent competitive pressures in the Ready-to-Drink (RTD) category drove Nestlé to seek a branding change for Nesquik, tapping Chase Design Group…
Sustainable Branding Influences Consumer Behavior
Ellie McKenzie of Farmhouse Design paired with Scott Gasch of Fey Printing to illustrate creative ways to encourage small businesses with sustainable design ideas. They brought to life the power of sustainable branding and digital printing in Neenah’s newest promotion, Explore 7: Sustainable Retail…
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LogoLounge 2020 Trend Report
LogoLounge 2020 Trend Report
Innovation Driven by Technology and Tools
Bill Gardner of shares his yearly report with a belief that the design industry is going to come out of this better than it was. It may be survival of the fittest, with emergence of little start-ups that uncovers some talent never seen before. People will regroup, find their niche and come out of this with a new resilience…
Buddies Cheer El Patio Beer
Design agency quench was tasked with creating a visual identity for upstart brewery Newfangled and its full suite of products…
Health Awards - Enter Now!
Enter GDUSA’s Health+Wellness Awards
This competition takes in the big picture of healthcare: traditional medical industries such as doctors and nurses, hospitals and nursing homes, pharmaceuticals and insurance, senior care and aging, mental health and counseling; healthy lifestyles such as fitness and exercise, organic foods and natural products, life and work balance, meditation and spirituality; and public health and education initiatives. Plus two special categories of particular topical interest: COVID-19 Communications and CBD/Medical Cannabis. It’s a unique opportunity to be recognized by clients, prospects and the community for design, advertising and marketing excellence. ENTRY DEADLINE AUGUST 21, 2020
Elle Morris
Elle Morris On Branding and Race
Elle Morris of SnapDragon, a Minority and Women-Owned and Led firm, writes about racial bias in branding and the movement to acknowledge and eliminate systemic racism…
Print Equals Human
Johnnie Walker Promises Paper-Based Bottles
Johnnie Walker whisky will be in a paper-based bottle in early 2021. Brand owner Diageo hopes the creation of the bottle will inspire other firms to rethink their package design…
2020 Package Design Awards
2020 Package Design Awards
Sponsored by Neenah Packaging
Even in the best of times, makers, marketers and sellers are challenged as never before to tell their story and close the deal. Think distraction, fragmentation, information overload, media clutter, global competition, economic dislocation, and retail disruption. Package design and related disciplines are increasingly the difference makers in communicating the message, advancing the brand, and influencing the purchasing decision. The outstanding work showcased here ‒ from 200 elite designers and producers ‒ attests to the reality that is 2020. Our annual competition celebrates beauty and style, of course, but even more important, the power of deliberate design to forge an emotional link with the buyer at the moment of truth. Always important, but arguably now and into the next few months, more so than ever. …
Gordon Kaye, Publisher
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