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Package Design USA
GDUSA’s Package Design Enewsletter |
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By nature and history, GDUSA tends to focus on
stories about graphic imagery and high-end (even luxury) branding.
But in this enewsletter, we lead with a glimpse at how PepsiCo is
changing the shape and structure of its new 2 liter bottle to
enhance consumer experience. Chief Design Office Mauro
Porcini calls it “branding no longer constrained to the
label, and the exact right balance of form and function.”
Other items of note: a thoughtful example of packaging for the
expanding cannabis-infused market; branding and packaging for
the fastest growing egg company, a new probiotic seltzer, and
a dairy heritage line; thoughts on connecting with the younger
audience; and a chance to art (and cash).
— Gordon Kaye
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