GDUSA December 2020 Newsletter
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December 2020 Newsletter
Lighter workloads, ample compensation, fewer meetings, more perks. Not a dreamy egg nog-fueled Christmas employee wishlist but, rather, a sober set of New Year’s resolutions for managers to deliver for their team in 2021. More insights, below, from The Creative Group about how to make the coming year a productive and healing one for your organization. — Gordon Kaye, Editor
Pantone Reveals Color(s) of the Year
Pantone has declared PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating its Pantone® Color of the Year selection for 2021. The two independent colors come together “to create an aspirational color pairing, conjoining deeper feelings of thoughtfulness with the optimistic promise of a sunshine filled day. As people look for ways to fortify themselves against the continuing uncertainty, spirited and emboldening shades satisfy our quest for vitality.”
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Erickson Stock
2020 Responsible Designers to Watch
As a complement to our perennial and popular special reports — People To Watch, Students To Watch, and Educators To Watch — we have added annual “Responsible Designers To Watch” to the editorial mix…
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Academy of Art University
The Creative Group
5 Resolutions for Managers in 2021

Take FiveThis past year has thrown challenges at managers and employees alike. The pandemic has changed how and where we work and scrambled projects and priorities for many teams. To help managers start planning for a great new year, The Creative Group’s parent company, Robert Half, suggests key resolutions based on recent research of workers and company leaders.*

  1. Ease employee workloads. 34% of workers are more burned out than a year ago. Leaner staff and urgent projects can make it difficult to balance work and well-being. Maintain realistic expectations of your team and help them prioritize projects.
  2. Cut down on meetings. 38% of workers report having videoconference fatigue. While communication is important with a remote or hybrid team, consider if the meeting’s purpose could be handled via email before sending a virtual invite.
  3. Don’t skimp on compensation. 72% of organizations maintained or increased pay for new hires since the pandemic started. Benchmarking your employees’ salaries to make sure you’re paying competitively is key to attracting and retaining top talent.
  4. Ensure your benefits and perks meet employees’ needs. 43% of firms added new perks as a result of COVID-19, most commonly stipends for home office equipment. Do your benefits and perks need updating? You may want to ask your employees for input.
  5. Hone your remote hiring strategies. 53% of companies have hired remotely since the pandemic began. Yet, bringing on new team members virtually can be difficult. Establish a process to help you easily hire and onboard new remote staff.

For more insights on management and hiring trends, visit The Creative Group blog.

*Source: Robert Half surveys of senior managers and workers conducted between July and November 2020

The Creative Group (TCG) specializes in connecting creative, digital, marketing, advertising and public relations talent with the best companies. More information can be found at

Sessions College
Art Resource fine art stock photo archive
Designing For The Human Era
Brendán Murphy, Senior Partner of Design at Lippincott, predicts more and more brands will look to refresh their logos in an effort to connect with customers in-the-moment. Logo redesign may be prompted by any number of internal and external forces…
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Artisan Staffing
Taamrat Amaize Joins COLLINS
Strategy, design and communications company COLLINS is strengthening their approach by welcoming Taamrat Amaize as the new Head of Strategy. Amaize’s approach to brand building is described as “shattering conventional standards”
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Syracuse University
Our 2021 GDUSA Package Design Awards!
58th Anniversary Package Design Competition - Sponsored by Neenah
Our 58th anniversary GDUSA American Package Design Awards™ is the fastest growing of our five national competitions and the reason is simple but profound: Marketers and retailers are challenged as never before to convey their message and promote their brand. Package design — along with point-of-purchase and retail graphics — is increasingly the difference maker. This annual program celebrates attractive graphics, of course, but more importantly the power of effective design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth. ALL ENTRIES PRODUCED ON A NEENAH PAPER, BOARD OR LABEL ARE FREE!
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Burgopak - Kolluda
T’was The Month Before Christmas
Corina Ludwig, President of FunctionFox Systems, on why it’s time to try a FREE DEMO and take advantage of some sweet treats from FunctionFox – the leading timesheet and project management software for Creative professionals…
Annie Yang: Branding For Me, By Me
A guest post on embracing authenticity and connecting with younger audiences discusses the value of the unfamiliar and creating magic out of the unexpected…
Gordon Kaye, Publisher
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