GDUSA January 2021 Newsletter
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January 2021 Newsletter
As 2020 turns into 2021, several high profile companies seem to be using their identities to make very people-like resolutions: GM to face up to its inevitable future, Burger King to cook with fresher ingredients, Pfizer to search the soul for its true calling, Miami Ad School to seek the right balance between passion and discipline, and the Kress Collection to stay abreast of newest technologies. All these efforts, and their visual manifestations, are noted below as GDUSA begins its 58th year of resolving to keep doing what we do. — Gordon Kaye, Editor
GM Logo Accelerates Electric Future
General Motors Co. in Detroit is debuting a new marketing campaign as part of the company’s drive to accelerate adoption of electric vehicles. The “Everybody In” campaign is a call to action meant to reflect a movement that’s inclusive and accessible…
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4Over - Keep the Light Shining
Thank You from YUPO
JKR’s Tasty Burger King Rebrand
For Burger King‘s first global rebrand in more than two decades, Jones Ritchie Knowles set out to make the brand feel more real and tasty, and less synthetic and artificial. The new look includes a brand logo, packaging, merchandise, and more…
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Academy of Art University
The Creative Group
5 New Year Resolutions for the Job Seeker

Take FiveGet better sleep. Start a new workout routine. Find a new, fulfilling job. The last resolution may be more difficult than the others, but by breaking down the job search into smaller, focused steps, you can find a creative position in 2021 that matches your skills, experience and interests. Here are five tips to help you start working towards your job search resolution now:

  1. Renew your resume and a digital portfolio. Having these materials at the ready will help you apply for a position right away. But one size doesn’t fit all. Tweak your resume and portfolio for every opportunity to ensure your skills and experience match the job.
  2. Audit your online presence. Review your LinkedIn profile and make sure it reflects your most recent professional accomplishments. Also consider how you present yourself on social media and online forums. You may need to do some digital housekeeping.
  3. Pursue new skill sets. Developing an in-demand skill or adding a certification to your resume can help you stand out as a candidate, as well as negotiate a higher salary. Investing in your professional development demonstrates initiative and a commitment to learning.
  4. Put job satisfaction first. Now is a good time to assess your professional and personal goals and determine exactly what you are looking for in a new job. What would make you happy? A new industry? Greater responsibility? A flexible work schedule?
  5. Stay determined. Many employers today take weeks and several rounds of interviews to choose job candidates who are likely to thrive in their unique organization. Stay in touch with the hiring manager, while continuing to network and apply to other jobs.

Learn more about successful job search strategies by visiting The Creative Group blog.

The Creative Group (TCG) specializes in connecting creative, digital, marketing, advertising and public relations talent with the best companies. More information can be found at

Sessions College
Enter Our 2021 Package Design Awards

Our 58th anniversary GDUSA American Package Design Awards™ is the fastest growing of our five national competitions and the reason is simple but profound: Marketers and retailers are challenged as never before to convey their message and promote their brand. Package design — along with point-of-purchase and retail graphics — is increasingly the difference maker. This annual program celebrates attractive graphics, of course, but more importantly the power of effective design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth.
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Artisan Staffing
Kress Collection Gets A Close Up
C&G Partners has designed a rich new website for the Kress Foundation: a new online resource bringing over 3,000 works of art from the Kress collection into the public view in a single place, and allows extremely close up views of the entire set…
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Syracuse University
Logo Design Reveals Pfizer’s DNA
Much-in-the-news Pfizer has a new logo, dropping its traditional blue-pill symbol in favor of a double helix DNA spiral. The change in the company’s emblem reflects its purpose and dedication to harnessing the capabilities of science…
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COLLINS M.AD About Next Generation
M.AD School of Ideas (f.k.a. Miami Ad School) is rolling out a new brand strategy and expression by COLLINS. The institution was started in 1993 by Pippa and Ron Seichrist, who invented the school they wished they’d gone to…
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2020 GDUSA American Graphic Design Awards
Sponsored by Verso Corporation, this year’s showcase of roughly 700 projects — from more than 10,000 entries — reflects the increasingly expansive ways in which graphic design shapes business, society, products, services, commerce, culture and causes…
Gordon Kaye, Publisher
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