GDUSA June 2021 Newsletter
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THINK CLASSIC
 
 
 
June 2021 Newsletter
 
While we put the finishing touches on our 2021 Health+Wellness Design Showcase for publication later this week, today The Creative Group staffing experts address an often ignored topic in the creative professions: employee mental health. It’s especially relevant given the heavy workloads, sparse interaction, and pandemic uncertainty of the past year. You can get some advice below, as well as peruse several design projects of note along the way. — Gordon Kaye, Editor
 
Panera Bread Icon Wild and Free
 
Panera Bread Icon Wild and Free
BrandOpus has revealed a refreshed brand identity for Panera. The bakery-cafe brand, with more than 2,100 restaurants nationwide, was looking to increase relevance among consumers and to redefine the brand to be abundant and welcoming…
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M&Ms Hanging Out At Mall Of America
 
M&M’s Hanging Out At Mall Of America
Mars Wrigley, the manufacturer of treats and snacks and famous for M&M’s, recently celebrated the launch of its newest store at Mall of America. To launch this experiential space, M&M’s partnered with Landor & Fitch…
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The Creative Group
Neenah Extension for Adobe
Enter Our 2021 Inhouse Design Awards
 
Enter Our 2021 Inhouse Design Awards
Sponsored by The Creative Group
GDUSA’s American Inhouse Design Awards is the original and premier showcase for outstanding work by inhouse graphic designers and creative professionals. It is a unique opportunity for inhouse designers at corporations, non-profits, institutions, universities, government, associations, media companies and other organizations to be recognized by managers, colleagues and the community for their creativity, for the special challenges they face, and for the full value they bring to the table. The year 2021 marks our 58th anniversary of organizing competitions for and with the creative community.
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Berthold
YUPO
Embossed Icon Pays Homage To Brandlin Estate
 
Embossed Icon Pays Homage To Brandlin Estate
Brandlin Winery has been renamed Brandlin Estate with the help of Affinity Creative Group. The client’s parent company, Two Estates Wine Collective, engaged the agency to accomplish a rebranding program that included new packaging, labels, and website…
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5 Ways to Improve Employee Mental Health — and Why It’s So Critical

Take FiveChronic stress has long been an impediment to a healthy workplace, especially when it erodes employee mental health. In a recent survey, 44% of U.S. workers said they’re more burned out than they were a year ago. Heavier workloads, lack of in-person interaction with colleagues, caring for children or elders, and uncertainty around the pandemic have made for a difficult year for many employees. Here are some suggestions to help managers reduce threats to their employees’ well-being:

  1. Approach employee mental health thoughtfully. Promote healthy discussions on the topic and offer a willing ear to staff who are having a hard time dealing with frustrations and stresses. Consider sharing your own experiences with your team, as well.
  2. Communicate 2-3 times more often. Many organizations are prioritizing employee mental health and well-being programs because of the pandemic, but these programs aren’t a cure-all. Talking regularly with your team is your most powerful tool for reducing stress and potential burnout.
  3. Provide the right forum — and listen attentively. Quick 15-min small group check-in calls, separate from business meetings, are something staff are likely to look forward to. Listen carefully to get an authentic sense of how your team is feeling and coping with stress.
  4. Give them workload relief. If you’re not in a position to hire additional workers at this point, relieve some of the pressure on your staff by bringing in skilled contract professionals to help out in the most bottlenecked areas.
  5. Encourage time off. In a Robert Half survey, 25% of U.S. employees said they forfeited paid time off in 2020. Encourage staff to take the time they’ve earned and to be completely unplugged from the office while away.

For more management advice and how to improve employee mental health, visit The Creative Group blog.

The Creative Group (TCG) specializes in connecting creative, digital, marketing, advertising and public relations talent with the best companies. More information can be found at roberthalf.com/creativegroup.

Academy of Art University
A New Way To Click With Our Papers
Pearlfisher Makes Waves
 
Pearlfisher Makes Waves
Pearlfisher has created a packaging system that aims to highlight the importance of protecting our oceans for wellbeing brand Love Ocean. Founded by Gabi Jennings, Love Ocean is a sustainable, natural, and ocean-inspired range of bath-time products…
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Artisan Staffing
Paper Matters
Haberman Brings Joy To Sausage Category
 
Haberman Brings Joy To Sausage Category
Haberman is bringing fun to the sausage category this grilling season with its new “For Friendlier Taste” creative campaign for Gilbert’s Craft Sausages. The client is known for all-natural, antibiotic free, individually-wrapped, quality sausages…
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Office Space for Rent
Syracuse University
Sturgis Motorcycle Rally Spreads Its Wings
 
Sturgis Motorcycle Rally Spreads Its Wings
South Dakota’s City of Sturgis, best known for its annual Sturgis Motorcycle Rally – largest motorcycle rally in the world – has a new look and feel that represents the future of the Rally while immortalizing its heritage as it ushers in a new wave of riders…
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Venerable Firm Rebrands As Goldstein Group Branding
 
Venerable Firm Rebrands As Goldstein Group Branding
Founded in 2005, The Goldstein Group has provided a suite of design services from industrial to graphic design based on a proprietary methodology that capitalizes on consumer’s sequence of cognition when shopping in stores and online…
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GDUSA Poll: Designers Expect 2021 Economic Rebound
 
GDUSA Poll: Designers Expect 2021 Economic Rebound
The central finding of a poll of 10,000 GDUSA subscribers: a vast majority of designers – slightly more than 90% – expect an economic recovery in the second half of 2021 and an attendant rise in demand for graphic design and related services…
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gordon-kaye
 
 
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Gordon Kaye, Publisher
 
 
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