GDUSA August 2021 Newsletter
Rethink Your Packaging
August 2021 Newsletter
Positive news for the creative community! Robert Half reports, in this month’s Take 5, that “hiring is hot in the creative and marketing fields.” For once, I have nothing to add. See the story below and enjoy the fleeting remainder of this bounce-back summer.
 — Gordon Kaye, Editor
A Celebration of AmeriCANa
Campbell’s Soup Updates Iconic Can
Campbell’s has made a major update to the design of its soup cans for the first time since Andy Warhol: the logo’s modernized logo scripture a result of Campbell’s creative team and Turner Duckworth collaboration…
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Fe Amarante: We All Crave Authenticity
Beardwood and Oikos Put Fruit First
The team at Oikos has redesigned the packaging of its blended Greek yogurt. Dannon North America’s design team worked with Beardwood&Co’s designers to develop the rebrand…
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Full Sail   Rethink Your Packaging
5 Positive Trends for Creatives on the Job Hunt

Take Five Take Five

Looking for a new job? You’re in luck — hiring is hot in the creative and marketing fields, according to The Demand for Skilled Talent Report from talent solutions firm Robert Half. Employers are expanding their teams, with creative and marketing roles high on their list. Here are five insights from the report job seekers should know:

  1. “Now hiring” signs are on display. The research found 54% of creative and marketing managers are adding new positions in the second half of 2021; another 46% said they are hiring for vacated roles or bringing back furloughed employees.
  2. Companies are looking for creativity. Some of the most in-demand positions include UX and UI designers, graphic designers, and copywriters, among others.
  3. Freelance professionals needed. Seventy-five percent of creative and marketing managers said they will hire contract workers to support year-end initiatives.
  4. Open for remote work? So are many employers. When recruiting, 60% of creative and marketing managers said their company starts local and broadens its search if they have difficulty finding skilled candidates.
  5. Job offers are getting sweeter. Forty-eight percent said their company is negotiating title upgrades for new and existing employees to attract and retain in-demand talent.

Thinking of making a career change? Learn job search tips and how an employment agency can help on the Robert Half blog.

About Robert Half
Know The Creative Group, your source for specialized creative and marketing talent solutions and job opportunities? Then you already know Robert Half, The Creative Group’s parent brand.

When you see communications or content from the primary Robert Half brand, know that they’re from the same creative and marketing experts you’re familiar with, ready as ever to support your contract, temporary and permanent hiring or job search needs. Find your next creative hire or career opportunity at

New Talent Preview   A Brief History of Now
Enter Our Annual Web Design Awards
Enter Our Annual Web Design Awards
The Best Everything for the Screen
We invite you to enter the 2021 American Web Design Awards™. This is our 21st annual showcase of the power of design to enhance websites, and online and interactive experiences. Winners receive an embossed Certificate of Excellence. They will also be eligible for publication in our Web Design Annual — in print and online — that appears in October. It’s a great opportunity to be recognized by clients, managers, colleagues and the community for design excellence in the fastest-growing area of design. The deadline is Friday, August 20, 2021
Enter Today >
Verso   Adobe MAX
Pugs Get The Brand They Deserve
Pugs Get The Brand They Deserve
The Fetchery collaborated with New York-based brand design studio ThoughtMatter and cartoonist Gemma Correll for the launch of Moopers: a new online community specifically created for pugs and pug lovers…
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Academy of Art University   Robert Half Technology
Public Address Says Yes To Small Batch Experiments
Public Address Says Yes To Small Batch Experiments
Toronto-based Public Address has developed the brand strategy, visual identity, and launch materials for The Language of Yes, California winemaker Randall Grahm’s exploration of the central California Coast…
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Berthold   YUPO
Fry Family Values Inspire Brand
Fry Family Values Inspire Brand
Independent UK design agency Sunhouse has rebranded Fry’s, an original plant-based pioneer. The new identity is said to encapsulate the family’s passion to craft tasty plant-based foods, as well as to inspire people…
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Sessions College   Paper Matters
The Future Of Gas Stations
The Future Of Gas Stations Will Need Better Design
Paul Woods, a Los Angeles-based designer and author, uses gas stations as a nexus of where design, customer experience, expectations, and services meet and challenge us to re-envision a path forward…
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Artisan Staffing   Mohawk
58th Annual Print Design Survey
GDUSA’s 58th Annual Print Design Survey
Sponsored by Verso Corporation
No area of business or society has remained unchanged by the events of the past 18 months. And, of course, that is true for practitioners of graphic design and particularly print design…
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Gordon Kaye, Publisher
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