GDUSA September 2021 Newsletter
Rethink Your Packaging
September 2021 Newsletter
For Absolut Vodka, it is location, location, location. How could the distiller improve on the iconic package design that has graced shelves since 1979? They did it by emphasizing their home, source, origins, roots, continuity. (See below.) In the publicity and promotion regarding the refresh, there is no mention of the fraught times we are all navigating. But I have to think that their invocation of home – and the safety and stability and welcoming it connotes – is not a coincidence. Bra gjort! I would say in Swedish if I spoke Swedish.
 — Gordon Kaye, Editor
Absolut Updates Bottle Design
Absolut Updates Bottle Design
Absolut Vodka new bottle design marks the biggest refresh for the brand since its launch in the USA in 1979. A tribute to the vodka’s credentials provenance, heritage and authenticity, the new look aims to upgrade the design…
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Fe Amarante: We All Crave Authenticity
Yelp Reviews Its Logo and App Icons
Yelp, the customer review website, has introduced a refreshed logo and a reimagined suite of app icons. The latest updates are part of a continued roll out of a new modernized platform…
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Full Sail   Rethink Your Packaging
Chase and Haagen-Dazs Redefine Luxury
Chase and Häagen-Dazs Redefine Luxury
The look of luxury is constantly evolving and, 60 years after Häagen-Dazs was founded, the Häagen-Dazs brand is redefining how to communicate luxury. The Häagen-Dazs brand tapped Chase Design Group for package redesign…
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Verso   Robert Half Technology
5 Tips for Onboarding Creative Contract Workers — the Right Way

Take Five Take Five

Hiring contract talent to assist with creative and design projects to finish out the year strong? You’re not alone — 75% of senior creative and marketing managers surveyed by Robert Half said they’re bringing on contract workers to support year-end initiatives. But don’t just turn freelancers loose upon arrival, especially if they’re working remotely. Here are five key onboarding tasks to set contract creatives up for success:

  1. Make a plan. Prior to their first day, send freelancers all the equipment and information they’ll need to get started right away, including technology, workplace safety details, company policies, and procedures and guidelines for performance and accountability.
  2. Create a supportive environment. Working in the office? Alert the receptionist when to welcome the new teammates and ensure they have security and network access. If they’re working remotely, ask your IT colleagues to help set them up on their first day.
  3. Tell your staff who’s coming. Make sure your full-time employees understand what it is the contract talent will do, and in turn, what guidance they will be expected to provide. Consider assigning a team member to be a workplace buddy for informal support.
  4. Make introductions. Once they arrive, give the newcomers a warm welcome and introduce them to key colleagues, whether in-person or on video calls. Set up one-on-one meetings with those they’ll be working with closely.
  5. Discuss duties, expectations and company goals. Take some time to talk in greater depth about the position and its responsibilities. You can also share details about your organizational culture so they’re in the know and start feeling like part of the team.

Onboarding doesn’t stop after the first day. Learn what ongoing efforts managers should take when working with contract talent on the Robert Half blog.

About Robert Half
Know The Creative Group, your source for specialized creative and marketing talent solutions and job opportunities? Then you already know Robert Half, The Creative Group’s parent brand.

When you see communications or content from the primary Robert Half brand, know that they’re from the same creative and marketing experts you’re familiar with, ready as ever to support your contract, temporary and permanent hiring or job search needs. Find your next creative hire or career opportunity at

New Talent Preview   Adobe MAX
2021 GDUSA Inhouse Awards Showcase
2021 GDUSA Inhouse Awards Showcase
Sponsored by Robert Half, GDUSA’s American Inhouse Design Awards™ is the original and premier showcase for outstanding work by inhouse designers and their departments, showcasing roughly 350 winning projects…
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Academy of Art University   A Brief History of Now
Pugs Get The Brand They Deserve
41st AIGA MN Design Camp Set For October 1-3
Get Your Plaid On with the largest design conference in the Upper Midwest. Design Camp attendees range from designer, illustrators, students, developers, writers, project managers, design entrepreneurs and more…
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Berthold   YUPO
CBX Launches CPG Volume Design Offering
CBX Launches CPG Volume Design Offering
Brand design agency CBX has launched a new adaptive, high-volume design offering, Forge, a methodology and team of design experts that can create product packaging scaled across thousands of product SKUs…
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Sessions College   Paper Matters
C&G&H Balances Medical Data Startup Logo
C&G&H Balances Medical Data Startup Logo
Chermayeff & Geismar & Haviv has designed the logo for a new medical data platform provider. The Truveta platform is founded by a group of major health care systems that provide more than 15% of U.S. clinical care…
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Artisan Staffing   LogoLounge Call for Entries
2021 American Graphic Design Awards(TM)
GDUSA’s 2021 American Graphic Design Awards™
Best Designs Of The Year!
Sponsored by Verso Corporation, the American Graphic Design Awards™ is our flagship contest open to everyone in the community: design firms, ad agencies, inhouse departments, institutions, associations, freelancers, students and more. It honors outstanding work of all kinds — the best designs of the year — in print, packaging, p-o-p, internet, interactive, video and more. Winners receive an engraved and embossed Certificate of Excellence for each winning piece and are eligible for reproduction in the 58th Anniversary GDUSA Awards Annual in print, online, digital and mobile…
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Gordon Kaye, Publisher
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