GDUSA October 2021 Newsletter
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Rethink Your Packaging
 
 
 
October 2021 Newsletter
 
As the USA reckons with flawed aspects of our history – sometimes smartly and sometimes crudely – there is a crying need for talented graphic designers who can navigate the cultural issues with sensitivity. A nice example comes, this month, from Struck, a Utah design firm that is helping the iconic Squaw Valley rebrand. It was the right thing to do, says the client. — Gordon Kaye, Editor
 
 
COLLINS Visualizes Can-Do Attitude
COLLINS Visualizes Can-Do Attitude
To better align the brand to its company ethos, NEXT tapped COLLINS to bring to life and shape the mission through a reimagined brand strategy, visual identity, logo, communications and website…
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LBB Helps Ajax Reach Millennials and GenZ-ers
LBB Helps Ajax Reach Millennials and GenZ-ers
Little Big Brands has partnered with the EU Colgate team to develop branding and packaging for Ajax’s new line of sustainable, plant-based disinfecting wipes for the European market…
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Robert Half   Rethink Your Packaging
 
Enter Our 58th GDUSA Awards
Enter Our 58th GDUSA Awards
Entry Deadline: Friday October 22.
Sponsored by Verso Corporation, the American Graphic Design Awards™ is our flagship contest open to everyone in the community: design firms, ad agencies, inhouse departments, institutions, associations, freelancers, students and more. It honors outstanding work of all kinds — the best designs of the year — in print, packaging, p-o-p, internet, interactive, video and more…
Enter Now >
 
Verso   GeoImage
 
Struck Rebrands Squaw Valley Resort
Struck Rebrands Squaw Valley Resort
Struck and Palisades Tahoe have introduced a new name and logo that honor the resort’s history as a home to freeskiing pioneers, Winter Olympians and cultural icons across more than seven decades…
Read More >
 
New Talent Preview   Adobe MAX
 
5 Hot Creative Jobs and their Salaries for 2022

TakeFive by RobertHalfHow much could you earn next year? Demand for creative talent today is driving up salaries across the country. The 2022 Salary Guide from Robert Half contains hiring trends and compensation information for nearly 90 creative and marketing positions. Here are five creative roles to watch next year, as well as their predicted national midpoint salary:

  1. Creative director ($120,250): To ensure the quality of all creative department projects, these professionals manage the creative process from beginning to end. They lead and direct staff in the production of all advertising and marketing collateral.
  2. User experience designer ($102,000): Drawing on creative, technical and problem-solving skills, these in-demand designers assess users’ needs and determine the architecture and wireframes that help users navigate a product or website.
  3. Front-end web developer ($93,250): A key player in digital marketing, front-end web developers help bring UX and web design ideas to life. They must understand the entire web development process, from design to development and deployment.
  4. Packaging designer ($60,000): These creatives lead the process to design packaging for consumer products and other items. They must be able to create and refine inventive prototypes based on feedback from clients, engineers and consumer safety groups.
  5. Production artist ($55,000): Helping bring creative concepts to life, production artists collaborate closely with art directors, designers and developers to produce graphic collateral, packaging, display and advertising projects.

To check out salary figures for more creative and marketing roles, plus key career and hiring trends, visit the 2022 Salary Guide from Robert Half.

About Robert Half
Robert Half is the world’s first and largest specialized talent solutions firm that connects opportunities at great companies with highly skilled job seekers. Our marketing and creative specialists are ready to support your contract, temporary and permanent hiring or job search needs. Find your next marketing and creative hire or career opportunity at roberthalf.com.

Academy of Art University   YUPO
 
Okaybro Brands Cannabis Licensing Platform
Okaybro Brands Cannabis Licensing Platform
Recently launched in beta form and describing itself as a “decentralized herbarium,” Canopyright is a cannabis licensing program that hopes to add legitimacy and democratization to cannabis strains…
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Berthold   Paper Matters
 
Mock Logos Embraced By Brands
Mock Logos Embraced By Brands
A TikTok creator’s low-quality redesigns of corporate logos are being used by TikTok, Nascar, Tinder, Tampax and other major brand accounts on the platform after they racked up millions of views…
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Sessions College   Artisan
 
Cooper Hewitt Names National Design Award Winners
Cooper Hewitt Names National Design Award Winners
Cooper Hewitt, Smithsonian Design Museum has announced the winners of the 2021 National Design Awards. The 22nd class of winners is being honored for design innovation and impact in nine categories…
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Richard Shear
Richard Shear: Evaluating Branding and Package Design
Richard Shear is a professor at New York’s School of Visual Arts and is Chief Creative Officer at Invok Brands, where he uses his consumer search pattern framework to help clients get an edge…
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Richard Shear
2021 GDUSA Inhouse Awards Showcase
Sponsored by Robert Half, GDUSA’s American Inhouse Design Awards™ is the original and premier showcase for outstanding work by inhouse designers and their departments…
Read More >
 
gordon-kaye
 
gordon-signature
 
Gordon Kaye, Publisher
 
 
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Phone: 212.696.4380, Fax: 212.696.4564
© 2021 Graphic Design USA
 

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