GDUSA November 2021 Newsletter
Rethink Your Packaging
November 2021 Newsletter
In this competitive employment market, how are creative managers attracting and retaining talent? And what can employees seek and expect? This month’s Take 5 Tips, below, touches all the hot button issues: pay, flex scheduling, paid leave and more. Also below: a window into our 2021 web design showcase, 25 designers-for-good, and Neenah’s take on merging paper and technology.
— Sasha Kaye–Walsh, Website & Social Media Editor
2023 Women’s World Cup Identity Features Local Artists
FIFA has unveiled a brand identity for the 2023 Women’s World Cup Australia + New Zealand, incorporating a new visual approach that aims to unite and inspire people around the world through the power of women’s soccer…
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OLAY Lid Makes Beauty More Accessible
After receiving consumer complaints about how difficult Olay’s Regenerist Moisturizer lids are to open for people with limited mobility, the brand decided to introduce a more accessible alternative – the Easy Open Lid…
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FunctionFox   Rethink Your Packaging
Deutsch NY Awakens Sleepytime Bear
To bring to life a more social Sleepytime Bear, Celestial Seasonings partnered with creative agency Deutsch NY to create a digital-first campaign that shows the Sleepytime Bear what he has missed during his hibernation…
Enter Now >
Verso   Robert Half
5 Questions for Creative Managers to Consider to Attract and Retain Talent in 2022

TakeFive by RobertHalfToday’s competitive employment market is causing managers to pause and consider what creative and marketing professionals are looking for in a job, both to recruit new talent and entice top performers to stay. Based on research from the 2022 Salary Guide from Robert Half, here are five questions managers should consider when hiring and managing creative talent next year:

  1. 54% of creative and marketing managers are adding to their teams. There’s intense competition for creative talent right now, especially within digital design and marketing. How are you demonstrating to job seekers that your company is a great place to work?
  2. 49% of employees surveyed feel they’re underpaid. Are you offering competitive salaries? Benchmark your teams’ compensation against local salary figures from industry resources, like this salary calculator.
  3. 66% of companies will offer flexible scheduling after pandemic restrictions are universally lifted. Research shows that employees want continued control over when and where they work. Would flexible scheduling options work for your team?
  4. 46% of marketing and creative employees said they feel more burned out now than they did a year ago. Are your employees overworked and overwhelmed? Consider hiring contract workers to help relieve your team’s heavy workloads and stress.
  5. 47% of marketing and creative leaders reported their companies are offering workers more paid time off. Is it time to take a closer look at your company’s benefits and perks? Learn what other firms are offering — and what workers want most —in the 2022 Salary Guide.

For the latest research on creative hiring trends, benefits and perks, and compensation, visit the 2022 Salary Guide from Robert Half.

About Robert Half
Robert Half is the world’s first and largest specialized talent solutions firm that connects opportunities at great companies with highly skilled job seekers. Our marketing and creative specialists are ready to support your contract, temporary and permanent hiring or job search needs. Find your next marketing and creative hire or career opportunity at

Berthold   YUPO
Neenah CLASSIC® Refresh Aims To ‘Evolutionize’ Design and Specification Process
The world of print design is now a hybrid of technology and age-old techniques. To help designers navigate this intersection and seamlessly merge paper with technology, Neenah has refreshed its CLASSIC® papers swatchbook, which features a new numbering system explicitly designed for its Neenah Swatch Pro™ extension for Adobe Illustrator®, Photoshop®, and InDesign®…
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Academy of Art University   Artisan
Live Clean Package Design Celebrates Natural Ingredients
Full service creative agency ROOK/NYC has refreshed the brand identity and packaging design for Live Clean, a plant and naturally-derived beauty, body and baby care brand by reimagining the Live Clean brand logo…
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Sessions College   Paper Matters
Marks Names Kretten Global CCO
To help drive creativity of the large team at brand experience agency SGS & Co, Marks has retained multi-disciplinary creative leader Kurt Kretten as its new Global Chief Creative Officer…
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Sappi   New Talent Preview
Responsible Designers To Watch
Sponsored by Domtar, our annual “Responsible Designers To Watch” has grown naturally out of our longtime coverage of “green design,” and recognizes that creative professionals are embracing responsibility writ large…
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2021 GDUSA Web Awards Showcase
Welcome to our 21st annual showcase of the power of design to enhance online communications and experiences. From more than 2,300 entries, the outstanding work included here has been created by design firms, ad agencies, inhouse departments and more, and encompasses, website, microsites, apps, online advertising, social media, video and UX/UI Design…
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Sasha Kaye-Walsh  
Sasha Kaye-Walsh
Editor, Website & Social Media
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