GDUSA March 2022 Newsletter
All in One
March 2022 Newsletter
According to Robert Half's ‘Demand for Skilled Talent’ report, 94% percent of creative and marketing leaders said it’s challenging to find skilled professionals. Well, they should look no further than our 2022 Students To Watch feature which highlights almost 100 of the country’s top design students and recent grads from some of the best schools of art and design. And, in order to effectively recruit new talent in a competitive employment market, check out this month’s Take 5 for employment trends. Here’s one hint: Embrace remote work!
— Sasha Kaye–Walsh, Website & Social Media Editor
Preparation H Leverages Humor
Elmwood Tackles The Taboo
Hemorrhoid treatment brand Preparation H has unveiled a new brand expression developed by global design consultancy Elmwood. The initiative uses humor to challenge stigma and embarrassment…
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Boost Your Brand with CSB   YUPO - Snowproof
Colle McVoy: Long Live The Horse
Colle McVoy: Long Live The Horse
Zoetis wants to remind horse owners and veterinarians that the company understands the deep love that humans feel toward horses. Colle McVoy and 10 Thousand Design made emotional connection the focal point…
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Berthold   4Over - Premier Print Source
Square Shape Increases Shipping Efficiency
Pearlfisher Packaging Breaks Barriers
Byoma began as a passion project for Founder Marc Elrick and his team. They were looking for a skin barrier enhancing solution for current skincare routines, aspiring to challenge the status quo…
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Academy of Art University - Get Started   Robert Half
5 Trends Creative Hiring Managers Need to Know for 2022

TakeFive by RobertHalfNeed a better recruitment strategy for your creative team this year? Today’s competitive employment market presents challenges for many companies looking to hire, from disappearing candidates to tricky salary negotiations. Learn how smart businesses are adapting and what job candidates want most from employers, according to The Demand for Skilled Talent report from Robert Half. Here’s a sneak peek at the employment trends within creative and marketing:

  1. Expect crowded job boards. According to the research, 69% of creative and marketing leaders are hiring for new permanent positions in the first half of 2022. And, 78% plan to increase the number of contract employees in their department.
  2. Can’t find design talent? You’re not alone. Ninety-four percent of creative and marketing leaders said it’s challenging to find skilled professionals, with the most challenging area being digital design and production.
  3. Candidates are disappearing. Thirty-nine percent of hiring managers said ghosting by job seekers is more common now than it was two years ago. With so many job opportunities available, some candidates aren’t responding to every employer.
  4. Creatives are career confident. If they had to look for a new job today, 92% of creative and marketing professionals feel assured their skills are current and relevant. There’s a lot of movement in the market, and many job seekers know they are in the driver’s seat.
  5. Remote work can be an important incentive. If their company requires employees to return to the office, 60% of creative and marketing professionals said they’d look for a new job that offers remote work options.

So how do you compete for today’s top creative talent? Learn more trends and tips in The Demand for Skilled Talent report, or contact your local Robert Half office for help hiring talent.

About Robert Half
Robert Half is the world’s first and largest specialized talent solutions firm that connects opportunities at great companies with highly skilled job seekers. Our marketing and creative specialists are ready to support your contract, temporary and permanent hiring or job search needs. Find your next marketing and creative hire or career opportunity at

Paper Matters   Full Sail Stories
Yes Way, San Jose
Liquid Agency Opens Up San Jose
Liquid Agency is leaning into their Silicon Valley roots by partnering with the San Jose Downtown Association (SJDA) to create an updated logo and visual identity for the longtime community business organization…
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New Talent Preview   Verso
Wolff Olins Adds Clarity But Protects Journalist Independence
Radical Simplification For Economist Group
Wolff Olins has created a rebrand for the Economist Group that builds on the editorial integrity of the magazine while differentiating the organization’s numerous non-journalistic offerings…
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Sessions College   Artisan
Are scenes on the big screen real or fake?
Creating Realistic CGI Scenes With 360-Degree Cameras
Is what you’re seeing on the big screen real or fake? These days, thanks to advancements in CGI (computer-generated imagery), it can be difficult to tell. CGI is instrumental in the production of movies and TV shows, creating life-like scenes from digitally created images. A key element in bringing these virtual scenes to life is selecting the right camera to capture them.
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Students To Watch
2022 GDUSA Students To Watch
We once again identify top students rising in the design scene. Our Students To Watch feature has become tradition that resonates and renews: students get recognized as the professional creative community gets refreshed…
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Sasha Kaye-Walsh  
Sasha Kaye-Walsh
Editor, Website & Social Media
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