GDUSA November 2022 Newsletter

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November 2022 Newsletter

George Lois recently passed away at 91 (see below). He helped revolutionize consumer advertising and magazine design, and yet my sense is that few of our readers know the name or the achievements. That is sad because the modern history of advertising and graphic design is compelling, and most people succeeding today are standing on the shoulders of giants. GDUSA is about to commence our 60th year of publication and we intend to use at least some of our time, space and energy in 2023 to honor that history.

— Sasha Kaye–Walsh, Website & Social Media Editor

Turner Duckworth Refocuses Newman’s Own

Turner Duckworth recently partnered with Newman’s Own, Inc., the food and beverage company that gives away 100% of its profits, to refresh and create a new brand identity…

Pentagram Keeps Shakespeare Relevant

Pentagram was asked to rebrand the Shakespeare Theatre Company to signify a new era that expresses the continuing relevance of Shakespeare…

Our Annual Package Design Awards Is Now Open

Our 60th anniversary GDUSA American Package Design Awards™ continues to be the fastest growing of our national competitions and the reason is simple but profound: Marketers and retailers are challenged as never before to convey their message and promote their brand. Package design ‒ along with point-of-purchase and retail graphics ‒ is increasingly the difference maker. This annual program celebrates attractive graphics, of course, but more importantly the power of effective design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth.

Sponsored by Neenah
New this year: the Neenah Gold Award for the best use of paper in a packaging project. Selected by Neenah’s in-house creative team, the winner will be prominently featured on the Idea Shop and have the opportunity to collaborate with Neenah on a national promotion.

Enter Today! >

George Lois Was ‘Most Influential’

GDUSA’s community once named George Lois “the most influential Art Director of the past 50 years.” Lois, who certainly argued for his being named the most creative and prolific advertising communicator, has died this week at 91…

5 Hot Design Jobs and Their Salaries for 2023

Take 5 by Robert Half How are salaries are trending for next year? According to the 2023 Salary Guide From Robert Half, 40% of creative and marketing managers surveyed say they are increasing starting salaries to attract new talent, and 52% are giving raises to retain current employees. Here are five creative roles to watch next year, as well as their predicted national midpoint salary:

Art director ($93,250): Overseeing the artistic development of marketing, advertising and promotional pieces, art directors must have strong leadership skills, a design background and proficiency in creative and digital tools.
Graphic designer ($62,000): Developing visuals used in a variety of creative projects, graphic designers oversee the design, layout and formatting of these materials. Strong job candidates possess concept development, research and problem-solving skills.
Packaging designer ($63,250): These creatives lead the process to design packaging for consumer products and other items, creating and refining inventive prototypes based on feedback from clients, engineers and consumer safety groups.
Product designer ($88,000): With fluency in HTML, CSS, visual design software and more, product designers conceptualize and design digital content for an array of channels and work as part of the digital team.
Web designer ($75,000): To provide creative guidance on the overall look, feel and functionality of web design projects and produce appealing web layouts, web designers must be proficient in design software and programming languages.

To check out salary figures for more than 80 creative and marketing roles, plus key career and job market trends, visit the 2023 Salary Guide From Robert Half.

About Robert Half
Robert Half is the world’s first and largest specialized talent solutions firm that connects opportunities at great companies with highly skilled job seekers. Our marketing and creative specialists are ready to support your contract, temporary and permanent hiring or job search needs. Find your next marketing and creative hire or career opportunity at roberthalf.com.

Elegance & Equity In Bon Appétit Rebrand

Bon Appétit magazine has been redesigned and rebranded. Behind the new identity is design studio MCKL and Bon Appétit’s Creative Director Arsh Raziuddin…

AIGA Launches New Professional Design Certification

AIGA’s New Professional Design Certification

In partnership with online learning provider, MindEdge Learning, AIGA has launched a new design certification program geared toward Design Professionals and Design Leaders…

2022 GDUSA Responsible Designers

Sponsored by Domtar, this year’s creative professionals embrace sustainably creating and producing ‒ and how, when, why and for whom they work…

Graphic Design For Health+Wellness - Enter Today

FunctionFox: Your Search Ends Here

Most creative professionals would agree that better time management can lead to higher profits and overall team efficiencies.

Productivity equals profitability, but both are difficult to maintain if you don’t have a clear idea of where time ‒ any agency’s most valuable resource ‒ is going. Whether you are an in-house team with no billable hours, charge by the hour, by the project, or through a retainer, keeping track of time is fundamental to success.

That’s why the use of appropriate timesheet and project management software is so important. As a creative professional, you don’t have time to deal with generic timesheet software designed for any business that charges out time. But neither do you have time to manage individual clients, projects, tasks, billing, and employees across multiple solutions all by yourself.

Get the Images You Need. No More. No Less.

Sasha Kaye-Walsh
Editor, Website & Social Media