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| January 2023 Newsletter |
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Welcome to the start of GDUSA’s
60th year. To mark the occasion, our
first magazine of 2023 asks 60 designers
to reflect on influential people, projects
and products from the ’60s onward.
It will publish soon in print and online.
And motivated by the anniversary, we have
expanded the reach of this e-newsletter
to 60 thousand creatives for the first
time. And kicked off our second season
of 6 planned podcasts. We expect a year
of growth and change, and promise not
to belabor the ‘60’ theme.
Not too much anyway. — Sasha Kaye–Walsh, Website & Social Media Editor |
Our 60th anniversary GDUSA American
Package Design Awards™ continues
to be the fastest growing of our national
competitions and the reason is simple but
profound: Marketers and retailers are
challenged as never before to convey
their message and promote their brand.
Package design – along with
point-of-purchase and retail
graphics – is increasingly the
difference maker. This annual program
celebrates attractive graphics, of
course, but more importantly the
power of effective design to advance
the brand promise and to forge an
emotional link with the buyer at the
moment of truth.
