GDUSA August 2023 Newsletter

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August 2023 Newsletter

During the past few wretched/disruptive/inspiring years, it has become clear to all that effective, deliberate, transparent graphic design can be a force to advance positive social goals. Our annual health and wellness design competition has long embraced that belief – impactful graphic communications contribute to access and outcomes – and many of the good and great providers and vendors have been recognized for big projects and small. This competition remains open for entries through August 31; more information is below.

— Sasha Kaye–Walsh,
Website & Social Media Editor

Chase Captures Thät’s Dazs Personality

Chase Design Group developed a new look for the Häagen Dazs shops intended to reflect a “Thät’s Dazs” personality in an entire visual identity system…

The Working Assembly Breaks Every Single Rule

Stir, a dating app for single parents, has introduced “Break Every Single Rule,” a new campaign to change the way the world views single parents…

Bit-O-Honey Packaging Skews Sophisticated

Bit-O-Honey’s been a fixture of the grocery store candy aisle. Although blessed with hardcore fans, the packaging wasn’t winning over new customers…

Enter Our Health+Wellness Awards

Medicine+Healthcare Pharma+Insurance Fitness+Nutrition Mental+Spiritual Health Public Health COVID Communications Seniors+Aging CBD+Medical Marijuana

Health and wellness are of transcendent importance to our individual and societal well-being – the epicenter of policy debate and national conversation – and an area in which graphic designers have a vital role to play. Our annual competition takes the big picture: traditional medicine and healthcare; healthy lifestyles and nutrition; mental and spiritual well-being; and public and community health. As we pivot to a post-pandemic future, this is a rare opportunity at a unique moment to be recognized by clients, managers, and the creative community for design, advertising and marketing excellence that matters.

Enter Today >

2023 LogoLounge Trend Report

Logos Don’t Appear Out of Thin Air, according to Bill Gardner, Founder and President of LogoLounge.com. Both logo trends and weather have a lot in common. Context. As unique and fantastic and otherworldly as tornadoes are… they don’t appear out of thin air. They’re created by certain conditions and aren’t always predictable…

SMAKK Humanizes Skincare Brand For Dogs

Dog wellness brand FLOOF partnered with agency SMAKK to create a more “human” brand for dogs that provides better care – from head to tail…

By Dan Crowder, Founder and Managing Director at Craft

Does Design Have An Ageism Problem?

Dan Crowder, founder and managing director at Craft, and a design industry hampered by pursuing ‘new’ talent at the expense of the experienced…

2023 GDUSA Top Design Schools

In our 60th year of publishing, Graphic Design USA presents our favorite institutions and programs that prepare students to work in professional graphic design. The mix is unique, ranging from classic prestige institutions and university communications and design departments to innovative online or hybrid programs…

Enter Our Cannabis Graphics Awards

GRAPHICS BRANDING PACKAGING MARKETING

For more than six decades, GDUSA has organized design competitions that spotlight and recognize areas of growth and opportunity for graphic designers. This perfectly describes the legal Cannabis marketplace writ large ‒ marijuana, CBD, Hemp, and the like. This burgeoning industry needs a serious dose of professional graphic design and production to elevate brands, differentiate products, disseminate information, create safe and appealing packaging, and help purveyors build efficient distribution, strong businesses, and a responsible business model. GDUSA’s American Cannabis Graphics Awards™ focuses on the positive role that advertising, design, and marketing can play.

Sasha Kaye-Walsh
Editor,
Website & Social Media