Located in the heart of Napa Valley’s famed Mount Veeder AVA, Brandlin Winery has been renamed Brandlin Estate with the help of Affinity Creative Group. The client’s parent company, Two Estates Wine Collective, engaged the agency to accomplish a rebranding program that included new packaging and wine labels, as well as a redesigned website. With the goals of generating awareness of the name change and amplifying the storied history of the Brandlin Estate, the creative agency developed new branding with a look and feel that is understated but commands attention.
The new packaging system features a modern reinterpretation of the winery’s previous mountain logo. Artfully rendered as a geometric representation of Mount Veeder, the agency used embossed parallel lines and patterns to subtly suggest mountain vine rows. Comments Creative Director Cynthia Sterling: “The new mountain icon pays homage to the vision and dedication required to grow grapes on Mount Veeder’s challenging mountain terrain. Illustrated in a contemporary style, this new key visual element combines with classic typography to create a label that is fresh but timeless.”
Affinity further leveraged the distinctive design device as an animated micro-interaction on the newly developed website. The unique attributes of the new mark, and its use throughout the site, help carry brand consistency through all essential points of customer interaction. The sleek, intuitive interface features the Brandlin heritage story, details on the 95-year-old estate vineyard, and information on the exclusive wine portfolio, accompanied by an e-commerce system. Affinity Creative Group provides brand design, digital media, and retail activation marketing services, particularly for wine, spirits and other luxury categories.
