100 Timeless Principles and Strategies
Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.
Universal Principles of UX (Rockport Publishers | March 7, 2023 | $40 USD) pairs clear explanations of every concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider, Empathize, Define, Research, Design, and Validate. And, features principles as diverse as: Design is not neutral, Make the choice easy, Some complexity cannot be reduced, Map the ecosystem, So you think you can scroll, and Don’t grade your own homework.
User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It’s a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do.
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
This reference is may well become the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.
User Experience Director and Designer, Irene Pereyra is responsible for translating business requirements into intuitive interactive solutions. She has led the strategy and UX initiatives for clients including The Met, Wacom, Balenciaga, USA Today, Google, Nickelodeon, FOX, Verizon, BBC, Red Bull, and many more for both the web and cross-platform applications. Her work has been recognized by Cannes, The Webbys, FWA, Interaction Design Association and The European Design Awards. She currently resides in Barcelona and heads up her design studio, Anton & Irene, together with her creative partner, Anton Repponen.
