Beardwood&Co. has named New York-based and Boston-bred Esther Li as its new Creative Director. With over fifteen years of experience specializing in branding identity design, Li will now spearhead creative for the agency and help guide its next chapter in unlocking market-shifting brand strategies.
Li is a creative force who specializes in branding identity design for a range of clients such as Etsy, MLS, Target, AICP, Chobani, Dunkin’, and UNICEF. She previously worked at SYLVAIN, Jones Knowles Ritchie, and Collins, has spoken on her work at AIGA NY, served as a jury member for the Dieline and Print Awards, and has been recognized by D&AD, ADC, and The One Show, among others.
“After 20+ years in business, our most transformative work is ahead of us,” said Sarah Williams, Co-CEO of Beardwood&Co. “Esther represents our core belief that brilliant leaders expand what’s possible. She embodies our values of bravery and humanity, and with Esther leading as Creative Director, we’ll pursue even bigger ambitions—scaling ideas, deepening impact for our clients, and elevating our team.”
In her new role, Li will work closely with the leadership team to unlock future potential and adapt to evolving business needs. She will guide the creative direction of Beardwood&Co. ‘s work and help further evolve the agency into a strategic, insights-led powerhouse.
Li says: “I’m excited to get our clients fired up about what’s possible. My vision for our work is to build brands that make real impact in culture at large. Fresh, unexpected, smart, and, of course, beautiful.”
