In response to shifting consumer preferences, Eventbrite has refreshed its app and visual identity to make it easier to discover, book and share live experiences, while addressing the rising demand for passion-driven events and authentic connections. This work was developed in partnership with BUCK (brand refresh) and Instrument (consumer app redesign).
At the heart of Eventbrite’s refreshed brand is “The Path” – a new mark symbolizing the event journey, from discovery to memory-making.
As a brand powered by a diverse community of event organizers and attendees, The Path is customizable, designed to come to life in unique community expressions. It is infused with visual elements that capture the essence of different communities – foodies, plant lovers, live music fans, creative souls. Each adaptation transforms The Path into a living reflection of community identity, while maintaining its role as a universal symbol that invites everyone to connect around what they love most.
Eventbrite has also reimagined its iconic orange and introduced a new color palette with complementary hues, featuring neon gradients, custom illustrations, and bold typography. These components can be flexibly combined across all brand touchpoints, from digital platforms to out-of-home campaigns and event promotions, creating a cohesive yet adaptable visual language.
Alongside this visual refresh, Eventbrite is launching Get Into It, a brand campaign aimed at inspiring people to discover and attend live experiences that match their passions and interests. The campaign will be rolled out through Eventbrite’s owned social and content channels, as well as in-product, spotlighting the refreshed brand and consumer app, which introduces new features to make event-going easier and more enjoyable.
