Water brand evian has launched its first-ever NFT, making its move into the emerging digital art space. For the launch, 20 NFT artworks were done in collaboration with artist Sara Shakeel. The digital pieces celebrate evian’s heritage from the glacial rocks in the heart of the French Alps, which Shakeel interprets with a sparkled mountain artwork. Lucille Moreau, director of culture and experience at evian said: “We are so thrilled to be taking this leap into the digital art world with our first NFT, enabling our evian community to interact with enjoy the brand in a new and exciting way.” The company says that it is utilizing energy-efficient and self-upgradeable Proof-of-Stake (PoS) blockchain company Tezos in the production of their NFT order to minimize its energy footprint. And it reports that 100% of proceeds from the sale of each NFT will be donated to the Somerset House Young Talent Fund, where the brand aims to inspire the next generation of artists.
