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Graphic Design News Ideas Portfolio Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand

Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand

A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.

Influenced by an aspirational Colorado outdoor lifestyle and an independent temperment, Fat Tire ale and beer has been repositioned and redesigned to be a “purposely driven lifestyle brand outfitted with a hell of a lot more looks to come.” Durham Brand and Co. of Covington KY developed a complete brand world to support the new positioning, including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.

 

 

FAT

 

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