Beardwood unveils a brand evolution for Bahia Principe, redefining its identity, architecture, and guest experience following its integration into Hyatt.

Kate Watts, CEO of Fifty Thousand Feet, says that “we’ve been here before.” She makes the heartfelt argument that technology is captivating — once it was the internet, now it is AI — but it only can only succeed “when it begins with the lived experience of another human being.”

Hollis is now the company's most senior strategist globally, and will take responsibility for leading Futurebrand's leadership teams across the world.

The new design keeps the familiar script style while introducing updated letterforms and a refreshed look.

The new 7UP combines a lime-forward profile with a refreshed identity that challenges convention in the category. Ten packaging concepts were designed by Keurig Dr Pepper's (KDP) inhouse team, led by James Sommerville, and Deutsch LA, which has a long history with the brand.

In ‘100 Milestones in Modern Design’, Daniella Ohad traces 100 pivotal moments that reveal how design has shaped, and been shaped by, the world around us.