PARTNER, CREATIVE DIRECTOR, FRANKLYN, BROOKLYN NY
Franklyn is a Brooklyn-based creative studio providing beautiful means to business objectives. Bringing a boutique approach to innovative global brands and startups alike, the team is devoted to providing clients with exceptional creative work and keeping them happy along the way. To that end, says Michael Freimuth, “we strive to think before we act, respond rather than react and stay trill.” Franklyn was founded in 2012 by Michael and partner Patrick Richardson. Michael is a graduate of the Rhode Island School of Design, and an award-winning creative director whose work has been recognized by myriad industry organizations. Prior to Franklyn, he worked with Stefan Sagmeister in his New York studio. He is an active member of the international design community – serving as a speaker, juror and writer for industry forums. He also regularly warps young minds at the School of Visual Arts and the Maryland Institute College of Art. Michael describes his partner, Patrick, who has led multidisciplinary creative projects for Smart Design, Arnell Group and Tender Creative, as a strategic mind with a knack for bringing order to chaos. Pictured Above: Michael Freimuth, Partner and Creative Director (L) and Patrick Richardson, Partner and Executive Director (R)
WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?
1. Turn off your phone.2. Being a design nerd is awesome, but in order to reach non-designers you have to have a working understanding of the world beyond design. The more outside interests you cultivate, the better your work will be.
HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?
Franklyn was born and raised in Brooklyn. Like the city, we have the mindset of an independent on the verge of selling out.
FAVORITE COLOR?
Green
FAVORITE TYPEFACE?
Calibre
FAVORITE APP?
Fiknd iPhone
FAVORITE TV SHOW?
Pee Wee’s Playhouse
FAVORITE BOOKS?
Designing Design
FAVORITE MOVIES?
The Muppets Take Manhattan
FAVORITE MUSICIANS OR BANDS?
Cocaine 80s
FAVORITE FINE ARTISTS?
Michael Gaughan
GREATEST STRENGTH AS A DESIGNER?
Self-awareness
WEAKNESS?
Self-awareness
TALENT YOU WISHED YOU POSSESSED?
Musicianship
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Gardener
A MANTRA OR SAYING YOU LIVE BY?
All Green Everything
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