PRINCIPLE, NICTE CREATIVE DESIGN, LLC, PANAMA CITY FL
Nicte Cuevas is the Principle at Nicte Creative Design, LLC, a design firm committed to helping companies succeed and grow by providing conceptual design that’s acutely in tune with their mission. Her specialty is navigating the widespread diversity in gender, age, literacy, heritage and linguistics found in the market today to maximize her clients’ message and reach. Nicte nurtures her creative process by continually finding new and varied sources of inspiration and education – observing all around her, exposing herself to art, being in nature, taking photos, reading voraciously, even doodling in the sand. Being a military spouse further supports her value system: to go about everything with the intention of being a catalyst for good and making the best of every moment. That infuses her work, reflecting in the personalized attention she gives to each client while delivering high-value results. Multiple national/international awards have recognized her excellence in communication design and marketing, including Platinum and Gold MarComs and several from GDUSA. Nicte holds a BFA in Graphic Communications from the University of Houston and has worked for a newspaper, design firms, and as an inhouse designer for both small and larger companies, including The Houston Zoo.
WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?
Become a sponge. Soak up inspiration from everything around you, including/especially the lessons available in every experience.
HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?
I was born in Mexico City, raised in Venezuela and recently moved from Kansas to Florida. I’m a military spouse, so we relocate frequently. Each move provides an opportunity to enhance my design philosophy. Exposure to each new culturebroadens my ability to create designs effective for new markets.
FAVORITE COLOR?
Shocking Pink
FAVORITE TYPEFACE?
Mrs. Eaves and Verb
FAVORITE APP?
Adobe Color CC
FAVORITE WEBSITES?
99u.com, ted.com, gdusa.com, print.com, inc.com
FAVORITE TV SHOW?
Brooklyn Nine-Nine
FAVORITE BOOKS?
Building Better Brands, ROY G. BIV, Thinking with Type
FAVORITE MOVIES?
Pirates of the Caribbean, Life of Pi, Amélie
FAVORITE MUSICIANS OR BANDS?
Hillsong United, Bob Marley, Creedence
FAVORITE FINE ARTISTS?
Frida Kahlo, David Alfaro Siqueiros (whose methods inspired Jackson Pollock), Chuck Close
GREATEST STRENGTH AS A DESIGNER?
I’m deeply passionate about the design process
WEAKNESS?
Harnessing the overflow of my ideas!
TALENT YOU WISHED YOU POSSESSED?
I wish I could talk to animals
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Video game programmer
A MANTRA OR SAYING YOU LIVE BY?
Have faith, work hard, never give up and, above all, be humble.
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