GDUSA’s 61st Annual Print + Paper Survey

Features, Print Design Survey, Print Design Survey 2024 May 9, 2024May 9, 2024 Gordon Kaye
This June, for the 61st straight year, GDUSA will publish the results of a print design benchmark survey. Please help us keep the tradition alive by answering these few multiple choice questions. Questions 11 through 14 ask for short narrative response: feel free to only answer the ones that interest you; If you wish to be quoted we would welcome your name, title and company. – The Editors

1. What kinds of design projects have you worked on in the past 12 months? (Multiple answers permitted)
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2. What percentage of your design projects include print in the mix?


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3. What percentage of your time is spent working on print projects?


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4. Do you buy, specify, recommend or approve the purchase of…? (Multiple Answers Permitted)
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5. What kinds of print projects have you worked on in the past year? (Multiple Answers Permitted)
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6. Are your design projects printed on…?
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7. In the next year, do you expect to buy or specify more or less paper than in the recent past?
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8. In the next year, do you expect to do more or less print design than in the recent past?
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9. Cradle to grave, do you believe that print is more or less environmentally friendly than electronic/digital communications?
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10. Do any or all of the following play a role in your decision about which paper to buy, specify, recommend or purchase? (Multiple Answers Permitted)
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11. Is print design important in your professional life? In a digital world, do the traditional strengths ‒ touch, permanence, portability, connection, credibility ‒ still endure and still matter?


12. Are there particular brands, products, services, target audiences or other circumstances in which print communication remains especially effective or welcome? Or especially ineffective or unwelcome?


13. Many paper makers are increasing emphasizing packaging and label papers in the belief that package design is growing faster than traditional commercial printing. Does this make sense to you? Do you see packaging as a growth opportunity for graphic designers?


14. Where do you get your information about premium papers? How can paper mills or merchants/distributors do a better job for you? What kinds of samples or information or educational tools would be useful to you?



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